The business of buying treetops has risen and fallen, and Jin merchant Qiao Guifa has been defeate

Mondo History Updated on 2024-01-31

The hit TV series "Qiao's Courtyard" was a household name, but the Qiao family's fortune began with Qiao Zhiyong's grandfather Qiao Guifa, after they gained a firm foothold in Baotou, they found a high-threshold business and started to "buy treetops", no one followed suit for a while, Qiao Guifa and the Qin brothers made a lot of money, but for Qiao Guifa, it does not necessarily mean that they can sit back and relax.

As the saying goes, "full of warm thoughts**" At this time, Qiao Guifa, who was rich and had a worry-free life, relaxed his pursuit of business, and even contracted the vice of drinking and gambling money, and handed over the business of the daily forage store to the Qin brothers to take care of, and he was only responsible for the "buying treetops" business, but he was infected with vices, and his mind was more on his bad habits.

Anyone who does business knows that high returns often mean high risks. One day, he inspected the grain as usual to see if he could. According to the experience of Qiao Guifa a large number of farmers' grain, who knows, after a few months, the grain is abundant, and the food on the market is much lower than his own, a negligence, this time Qiao Guifa almost lost all his net worth, and even the forage shop has no money on the books. He quickly sold the grain at a low price and barely kept the forage shop.

Qiao Guifa, who has been indulging in bad habits, was dumbfounded, he learned from the pain, and made up his mind to quit this bad habit, saying that "it is easy to go from thrift to luxury, and it is difficult to go from luxury to thrift", but Qiao Guifa is a big business person after all, and it is not difficult for him to get rid of this bad habit. But the failure of business and the loss of almost all of his accumulation were undoubtedly a heavy blow to him. He began to feel depressed, feeling sorry for Brother Qin, because their operating income accounted for half of each other, and what they lost was not only their own years of hard work, but also Brother Qin's hard work.

Qiao Guifa forgot the humble and awe-inspiring attitude towards the market at the beginning of his business, forgot to take the basic laws of the market as the criterion when making judgments, and forgot to think carefully when making decisions, which led to this serious mistake.

Qiao Guifa, as a Jin businessman, insisted on "righteousness first", after all, it was the money he lost in his own hands, and he was ready to bear the loss alone. But Brother Qin is also a benevolent and righteous person, he thinks that if the partnership loses money, how can there be a reason for one person to bear it, and the two should bear it together. Qiao Guifa never wanted to go, and wanted to return to his hometown Qi County alone, and let Brother Qin take care of the business of the hay shop alone, and the forage shop would naturally be equivalent to Brother Qin. Brother Qin saw that Qiao Guifa was depressed, so he agreed with him and asked him to go back to his hometown first to relax.

Unexpectedly, just a few months after Qiao Guifa returned home, Brother Qin came to visit him. The two brothers met for a greeting, and Qiao Guifa wondered, isn't there any difficulty encountered by the hay shop?It turned out that Brother Qin told him that he took advantage of the cheap soybeans during the harvest to get a batch of goods, but he didn't expect the mortgage to be right, and the price of grain in Baotou in the second year of the drought in Baotou rose in price, and he made a lot of money.

As the so-called "lose also buy treetops", "success also buy treetops", doing business is inherently a loss and a profit, Qiao Guifa is still very open, he can bend and stretch after a long time in business, and followed the Qin brothers back to Baotou, waiting for them is another legendary experience.

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