Winter is coming, people want a warm and comfortable down jacket, and in the domestic down jacket market, there is a brand that has been in the limelight in recent years, and it is Duck Duck.
Yaya is a down jacket brand with a history of 50 years, which was once synonymous with national down jackets, but later fell into a trough due to market competition and business difficulties, until it was acquired by Fan Jibo in 2020 and rebranded.
Yaya's success has attracted the attention of capital, and there are rumors that Yaya will go public through ST Wanlin, but both sides deny it. At the same time, consumer companies have withdrawn their IPO applications, and Yaya is reluctant to go public because of its low valuation. So, can the capital feast of Yaya's listing still come to fruition?What impact will the listing of Yaya bring to itself and the industry?
Yaya's goal of completing the listing before December 31, 2024 has reached a consensus at the level of the Jiujiang Municipal Government and the State-owned Assets Supervision and Administration Commission of Gongqingcheng, but it has not yet entered the resource pool of key listed reserve enterprises in Jiangxi Province, nor has it entered the listing counseling period.
Acquire shares of a listed company and become the controlling shareholder or actual controller of the listed company through the secondary market, transfer by agreement or tender offer, but the shares shall not be transferred within 18 months after the completion of the acquisition;
Listed companies acquire assets through cash and purchase assets of listed companies by means of cash payment, provided that they are in line with the main business and development strategy of the listed company. On the other hand, listed companies can also purchase assets by issuing shares, but the assets to be purchased must be complete operating entities and have not undergone significant changes in the last two years.
In addition, listed companies can also choose to carry out major asset restructuring, through the purchase, ** or replacement of assets for asset transactions, resulting in significant changes in the main business, assets and income of the listed company. However, this requires meeting a set of criteria and conditions for a major asset restructuring.
The possibility of Yaya's listing is not high, but it is not hopeless, and it is necessary to flexibly choose the appropriate listing path according to market conditions and regulatory policies, and at the same time, it is also necessary to consider the cost and risk of listing, so as to avoid affecting its core competitiveness and development strategy because of listing.
Yaya listing will have a certain impact on itself, the industry and the capital market, Yaya listing can get more funds and resources, enhance brand awareness and influence, enhance market competitiveness and anti-risk ability, at the same time, it can also use the platform of the capital market to carry out more mergers and acquisitions and expansion, to achieve diversified development, but also to face more regulatory and disclosure requirements, maintain good financial and operating conditions, and maintain the confidence and interests of investors;
The impact on the industry, the listing of duck duck can drive the overall development of the domestic down jacket industry, improve the standardization and quality level of the industry, promote the innovation and transformation of the industry, and at the same time increase the competition and differentiation of the industry, promote the survival of the fittest and reshuffle of the industry, and form a more reasonable market pattern
The impact on the capital market, the listing of Yaya can enrich the variety and choice of the capital market, increase the activity and liquidity of the capital market, and at the same time can also improve the efficiency and value of the capital market, reflect the trend of consumption upgrading and the new economy, and attract more investors and funds to enter the capital market.
Yaya's listing also faces some challenges, and Yaya's listing needs to adapt to changes in the market environment, including consumer needs and preferences, competitors' strategies and actions, the scale and growth rate of the industry, the formulation and implementation of policies, etc., to adjust their products and services in a timely manner to maintain market sensitivity and leading edge;
Challenges of management capabilities, Yaya needs to improve its own management capabilities, including strategic planning and execution, organizational structure and culture, talent training and incentives, risk control and response, etc., establish a sound governance mechanism and internal control system, and achieve efficient and standardized operation and management
The challenge of innovation ability, Yaya needs to enhance its own innovation ability, including product design and research and development, channel expansion and operation, marketing promotion and communication, technology application and upgrading, etc., and constantly introduce new products and services to meet the diversified and personalized needs of consumers, and enhance the core competitiveness and differentiated advantages of the brand.
Can the capital feast of Yaya's listing still be carried out?It depends on whether Yaya can find a suitable path to market, overcome the challenges of the market environment, management capabilities and innovation capabilities, and achieve its own and the industry's development. The listing of Yaya will have a certain impact on itself, the industry and the capital market, which is both good and risky, and requires Yaya to have a clear strategic planning and execution to maintain the core competitiveness and differentiated advantages of the brand. Duck duck