"Beautiful", "Hongqi car, domestic". On the occasion of the meeting of Chinese and foreign leaders, the Hongqi car once again amazed the world.
That's right, unlike other domestic cars, "Hongqi" is not only a car brand in the hearts of the Chinese people, but a special symbol and feelings. As the "eldest son of the republic", the word "red flag" has been deeply imprinted in the hearts of many Chinese consumers, becoming a symbol and symbol of the times, full of unique national feelings.
This 65-year-old Chinese national car brand has appeared on more than one important diplomatic occasion. It is rooted in Chinese culture, inherits and carries forward the historical wealth, and allows more people to see the luxurious atmosphere and humanistic heritage of Chinese auto brands. So how beautiful is the design of the Hongqi car, let's take a look!
Continue to write the legend with ingenuity and replay the chapter with the classics
As the pioneer and witness of China's leading auto brand, Hongqi brand at the beginning of its birth shouldered the mission of revitalizing China's automobile brand, the birth of China's first high-end sedan and Hongqi CA72 and other classic models, high-spirited Hongqi standard, fan-shaped grid grille and the Forbidden City palace lamp style taillights, these classic design styles absorb and inherit the profound connotation of the excellent traditional culture of the Chinese nation. The inheritance gene of the Hongqi brand lies in the internal norms of thought and action, and also in the value expression of inherited things.
At the Shanghai International Auto Show in April this year, the all-new Hongqi L5 was officially unveiled, which can be called the top car made in China. It is not only the top product of the Hongqi brand, but also the top car of the high-end sub-brand of Hongqi Golden Sunflower. Every detail of TA is telling the aesthetic design of Hongqi based on traditional Chinese culture. The Chinese character logo used in Hongqi L5 comes from the cover inscription of "Hongqi" magazine, and it is written in hair, which is a special brand mark of Hongqi. The golden sunflower in the center of the steering wheel means harmony and prosperity.
The new generation of Hongqi L5 adopts a retro design style, with a round and prominent headlight cluster, which is indeed very recognizable. The large chrome grille has a bamboo-like design inside, giving it an oriental charm. The red flag above the grille can be said to be the finishing touch of the front part of the car, which can play a strong role in the creation of aura. The body has a flat and stable design, and the slender body can show that the car has excellent rear space performance. The longitudinally arranged taillight design is more integrated with the rear of the car, and the use of large horizontal lines also makes the rear look more rich. The interior incorporates a large number of luxurious elements of Chinese style, such as Chinese-style landscape paintings, plum orchids, bamboo chrysanthemums, and golden sunflower logos.
The Hongqi LS7, which belongs to the same brand as the new Hongqi L5, also interprets the top artistic level.
Hongqi LS7 continues the longitudinal grille design of the family, like the pillar of the roof in a Chinese buildingThe inner grille is surging with a waterfall, flying beads splashing jade, gathering majestic power;The brand's logo extends from the grille to the bonnet, leading the wayFrom the side, it can only be described as large, with a wheelbase of 3309mm. The flag design of the front wing version is individual, with the meaning of winning and leading the way. At the rear, the rear of the car is recognizable with its continuous taillights and Tiananmen-shaped chrome trim.
The interior part adopts a symmetrical design, which is very in line with the traditional Chinese design concept. The steering wheel has a very retro two-spoke design. In the material, a lot of leather and mahogany veneer are used, and the color scheme is also very similar to the taste of a traditional Chinese palace.
From this point of view, in the inheritance of the classics, Hongqi has created a unique mark belonging to the national automobile brand, carrying the banner of China's independent luxury brand, and interpreting the understanding of China's top luxury in the Chinese automobile industry.
Create an extraordinary artistic conception with a lofty style
Finding the art of balancing timeless tradition with transient fashion is the only way to stand the test of time. In 2018, the new Hongqi brand strategy was released, representing that the Hongqi brand has officially entered the new Hongqi era. Especially in 2020, the world premiere of Hongqi H9 has made the Hongqi brand's design language with "Shang, Zhi, Yi" as the key to be the most perfect interpretation, and the new noble aesthetic design style that integrates traditional Chinese culture and modern mainstream design elements is unforgettable.
The front face design of Hongqi H9 seems to be a clear stream, which is different. The perfect integration of the family-style waterfall grille and the headlight cluster not only presents a noble temperament, but also has a sense of mystery. The side lines of the body are sleek and the roof curves elegantly, giving it a very stable feel. The rear design is also excellent, with a continuous taillight design that makes the entire rear end look very wide and also increases the car's identity. The interior design is very luxurious and comfortable, full of technology, and brings a very good experience to the driver and passengers.
Sitting on the red flag has a special meaning for us Chinese. Well, Hongqi HQ9 is an excellent interpretation of this.
Hongqi HQ9 shows a solemn and steady side, which is in line with the tonality of the Hongqi brand, and expresses a lot of obscure oriental meanings through details. The shape and lines on the sides of the body are inspired by the majestic architecture of the Forbidden City, interpreting a fusion of domineering and sophisticated. The tail lights are very recognizable with the popular through-type design. In particular, the "Dream Wings" main visual light and the "Feihong Light" welcome light carpet are very ceremonial when lit up, and also enhance the luxurious aura.
The stylish and exquisite interior, with more than all products of the same level, and more attention to the harmony of business rituals and family care. The car adopts a 2+2+3 7-seat layout, the second row of seats has a 173-degree maximum lying angle in the same class, and the LCD screen at the armrest can easily open a one-key negotiation, one-key rest, ventilation and heating mode, and a "hot stone physiotherapy" massage function to relieve the fatigue of the journey. In addition, it is the first to create two or three rows of through-type long slide seats, with a total length of 2030mm, which can provide a maximum of 1700L flat storage space when folded down. In terms of power, Hongqi HQ9 is equipped with 20T engine + 48V mild hybrid system, the responsibility is to passengers, safe delivery to the destination.
It can be seen that each car of Hongqi is like a moving work of art, every detail has been carefully designed, and every driving is a new experience. It satisfies all modern imaginations of luxury, comfort and technology.
Conclusion
Domestic red flag, the gift of the country. From classic to new noble aesthetic design, the evolution of Hongqi aesthetics records the struggle of Hongqi brand to forge ahead. From Hongqi CA72 to Hongqi CA770, and then to today's Hongqi L5, Hongqi LS7, Hongqi H9, Hongqi HQ9 and other popular models, this history can not only see the connection between China's modern industrial design and international industrial design and its popular trends in the past hundred years, but also see the "Chinese characteristics" that completely belong to Chinese culture and China's special historical conditions and background in the past 100 years.