According to the official website of the China Supervision and Administration Commission, Beijing Plant Doctor Cosmetics Co., Ltd. (hereinafter referred to as "Plant Doctor") has started the IPO counseling work, and plans to make an initial public offering and A-share listing, and the counseling brokerage is CITIC. As a pioneer of the national cosmetics brand, Botanical Doctor continues to lay out the brand development strategy, continuously improve the brand competitiveness, and look forward to the development prospects of the national cosmetics brand.
Botanical Doctor Shanghai Hongqiao Airport Store.
The forward-looking layout of building a single-brand store has allowed Botanical Doctor to accumulate a good brand reputation, and it has also become a powerful means for it to enter the world market. Botanical Doctor broke into the Japanese beauty market with many of its skin care products that condense the essence of alpine plants, opening the first stop to go overseas. On April 28, 2019, Dr. Botanical opened its first overseas single-brand store in Shinsaibashi Commercial Street, the most prosperous shopping area in Osaka, Japan, becoming the first Chinese skincare brand to successfully enter Japan. Just a few months later, Dr. Plant opened its second single-brand store in the Japanese market, gradually opening up brand recognition in the Japanese market. After the success of the first stop to go to sea, Dr. Botanical immediately opened a brand in Watercress Street, Hong Kong, China, and its overseas territory continued to expand.
Plant Doctor Mong Kok store, Hong Kong, China.
In order to lay a solid foundation for the brand to go overseas, Plant Doctor is also continuing to increase its weight in scientific research and innovation. In 2014, Botanical Doctor reached a strategic cooperation with the Kunming Institute of Botany, Chinese Academy of Sciences, and established the "Zhongke Kunzhi Botanical Doctor R&D Center", bringing together more than 80 cross-industry experts and scholars in genomics, phytochemistry, ethnobotany, etc., to use modern genetic technology to help explore the beauty power of alpine plants. Up to now, under the "R&D Center of Kunzhi Plant Doctor" of Kunming Botanical Research, Chinese Academy of Sciences, the strategic layout of Kunming Botanical Skin Care R&D Laboratory, Tokyo Kampo Skin Care Science Research Center, Shunde Botanical Skin Care Formula and Clinical Research Base, and Beijing Asia-Pacific Science Research Institute have formed a R&D industry chain of "1 center and 4 R&D bases".
R&D Center of Kunzhi Plant Doctor of Zhongke Academy.
In the future, Botanical Doctor will continue to increase investment in scientific research to bring high-quality alpine plant skin care products to more consumers, and also look forward to more and more domestic cosmetics brands like Botanical Doctor in the future, going to the international stage and making the world fall in love with Chinese cosmetics.