The Chinese film market in 2023 will be resurrected with full blood.
According to the data of the National Film Funding Office of China, the annual box office of Chinese films in 2023 will exceed 50 billion yuan (RMB) on November 13, of which the box office of domestic films will be 41.7 billion yuan. As of press time, the total box office performance this year is about 54 billion yuan.
Behind this, there is no doubt that the potential and resilience of the Chinese market are demonstrated: a large number of excellent works, mainly local films, have frequently set off a movie-watching boom, and have brought audiences of different ages across the country back to the theater, once again building a close connection between Chinese films and audiences.
Chinese films, born to the sun, walk towards the light.
Today, Xiao Nan will take you to review the highlight moments of Chinese films behind the 54 billion yuan box office list this year.
Phenomenon Domestic films: Occupy the top 10 of the annual box office.
Since the Spring Festival in 2023, the theater has been warm. Driven by many films such as "Man Jianghong" and "The Wandering Earth 2", the Spring Festival file ended at 675.8 billion yuan in the same period of film history, the second result.
Looking at the summer file again, I got a whopping 206The achievement of 1.9 billion yuan is the first time that the box office of China's summer stalls has exceeded 20 billion yuan. Among them, Guangdong with 26The total box office of 9.6 billion yuan in the summer stalls continues to rank firmly in the "No. 1 box office in the country".
Looking back at this year, domestic movies are the absolute protagonists. At present, from the top three "Man Jianghong", "The Wandering Earth 2", "All or Nothing", to the tenth place "Unfamiliar with Life", the top ten in the annual box office list are all domestic films.
Since 2011, domestic films have dominated the top 10 of the annual box office, and it has only happened once in 2020. Moreover, the overall Douban fan score of domestic films and the ticket purchase score of Taobao tickets are all **.
Chen Jin, a data analyst at Lighthouse Professional Edition, told the Southern + reporter that the actors' solid acting skills, excellent production, social topics, promotion of traditional culture and other factors have made this year's domestic films widely recognized by the audience.
In comparison, "Fast and Furious 10", the best imported film this year, grossed 98.4 billion yuan, ranking only 12th in the overall box office list. Although "Barbie" and "Oppenheimer", which have set off a global boom this year, have also been introduced to China, 2500 million yuan and 4The achievement of 500 million yuan is not impressive.
According to the analysis of industry insiders, the redevelopment of the vast majority of Hollywood IPs has gradually fallen into the trap of homogenization and routines, and no matter how hardcore fans are, it is inevitable that there will be aesthetic fatigue. In addition, while improving the quality of domestic films, they pay attention to the closeness to reality and people's emotions, and the audience is more and more willing to vote for domestic films with a sincere attitude and a greater sense of cultural intimacy.
In other words, Chinese audiences are no longer addicted to the audio-visual bombardment of superhero movies and do not want to care about movies that "have nothing to do with me".
Phenomenon Traditional Culture: Vitality Interprets "Chinese Romance".
You have one vote, I have one vote, and I will help Wen Taishi return to the DPRK as soon as possible. "This summer, too many netizens said that "Fengshen Part 1" is really fragrant!
On the other hand, the animated film "Thirty Thousand Miles of Chang'an", which is based on the history of the Tang Dynasty, has become popular. In middle school, we who were struggling to memorize Tang poems, but because of Tang poems, we walked into the theater and were even more struck by the poems we swallowed when we were young.
From "Thirty Thousand Miles of Chang'an" to "Fengshen Part I", two films with traditional Chinese cultural themes as the background are created along the background of their own national culture. They explore the beauty of traditional culture with heart and affection, and also show strong cultural self-confidence, which touches the traditional cultural DNA of the summer audience.
This year, there are also a large number of domestic films, which vividly interpret "Chinese-style romance": the core idea of "wandering with the earth" in "The Wandering Earth 2" is the feelings of Chinese people who are attached to the homeland;The feelings of family and country in "Man Jianghong" with the world in mind and the common people are the quintessence of traditional Chinese culture;The particle ink painting between ink and oil painting in "Deep Sea" shows that the art style after the collision of traditional culture and animation technology is so tense ......
Nowadays, more and more films are aiming at Chinese stories and giving traditional culture the value of the times, which reflects the strong core of "cultural self-confidence". Behind the popularity of this "Chinese-style romance", it also conveys such a truth - as long as the expression of the times is found, traditional culture can also fly into the homes of ordinary people.
Phenomenon Industrialization Exploration: It has been developing in depth.
It wasn't until the appearance of "The Wandering Earth 2" that people were convinced that the success of "Little Wrecking Ball" was not an accident.
As an extension of the "Wandering Earth" IP, "The Wandering Earth 2" has achieved a comprehensive upgrade of visual effects, conceptual design and narrative level on the basis of the successful experience of the previous work, which has further promoted the level of Chinese science fiction films while maintaining a bumper harvest of word-of-mouth and box office.
It represents a more advanced and mature level of the film industry in terms of production, and presents a more magnificent and full-fledged artistic form. The performance of the "The Wandering Earth" series also fully proves that since 2019, Chinese films have not stopped growing because of the box office slump, and the exploration of Chinese film industrialization has also been developing in depth.
This year's summer file "Fengshen Part 1" is considered to have opened the first year of Chinese mythological blockbusters.
It is of outstanding significance in the development of Chinese film themes, the inheritance of traditional culture and the exploration of film industrialization. The award speech of the Best Feature Film Award at the 36th China Film Golden Rooster Awards affirmed the contribution of "Fengshen Part 1" to the Chinese film industry.
Taken together, these two films constitute a new kind of domestic industrialized blockbuster, breaking the Hollywood blockbuster's long-standing visual blockbuster monopoly on Chinese audiences. Their arduous exploration of China's film heavy industry has also become an emotional driving force to attract "tap water" to contribute to the box office.
Phenomenon Emotional explosion: social topics + cool film routines.
This year, the frequent explosions and the blooming of a hundred flowers, as well as the return of a large number of ordinary audiences, constitute a "two-way rush between film creation and the audience".
Chen Jin said that the "post-95" generation is still the main group in the market, and the "post-00" generation has also begun to enter the market, but the overall proportion of audiences aged 24 and below has declined for many years.
The upstream and downstream of the market need to work together. For example, Chen Jin said, for example, creating more innovative themes that young people love to watch and the "ritualistic" viewing atmosphere that young people love, and driving the "post-00s" and "post-05s" to accelerate their entry into the cinema, which is of great significance to the sustainable and healthy development of the Chinese film market.
This year, domestic films have also shown some new characteristics in the process of steady rise. The popularity of the traditional "troika", that is, action, comedy, and romance films, has declined, and so have new mainstream films. Among the popular domestic films, realistic themes account for a fairly high proportion.
The popularity of films such as "Disappearing Her", "All or Nothing", "In the Octagon Cage" and other films has opened up a new model for domestic hits: social topics + cool film routines + emotional explosions.
In particular, "Disappearing Her" and "All or Nothing" provide a cool feeling similar to Shuangwen, and make the prevention of scumbags and fraud a thriller that is higher than reality. From "questioning Sicheng" and "understanding Sicheng" to striving to "become Sicheng", the market's confidence in Chen Sicheng has also been rapidly rebuilt.
It should be noted that the data of Lighthouse Professional Edition shows that the female audience of "Disappearing Her" accounts for nearly eighty percent, and the film accurately hits the collective anxiety of the current young female group, and fits the strong insecurity of women in marriage and love relationships. "All or Nothing" focuses on the topic of "overseas fraud", and the audience will unconsciously think of relevant social news, which triggers a strong emotional touch.
In addition, "I Passed Through the Storm", "Dad", "I Love You!"."Wading through the Sea of Anger" and other films also show realistic care from domestic violence, the plight of "chicken babies", the situation of the elderly, family education, etc., and generate huge energy in the emotional resonance with the audience.
Written by] Southern + reporters Liu Changxin and Zhang Siyi.
Planning] Liu Yiling.
Author】 Liu Changxin;Liu Yiling;Zhang Siyi.
*] Southern Press Media Group Nanfang + client.