In the long history, mahogany furniture, as a treasure of traditional Chinese culture, has been praised by the world for its exquisite craftsmanship and high artistic value.
Bird's-eye view of ingenious mahogany
However, with the progress of science and technology and the change of consumer demand, how to combine traditional craftsmanship with modern technology, and how to find a balance between inheritance and innovation, has become a difficult problem for all mahogany enterprises. As the leader of the mahogany industry standard, the ingenious mahogany has embarked on a unique road of innovation with the concept of hand-me-down boutique and the persistence of long-termism in this digital intelligence breakthrough.
Inherit the ingenuity and create heirloom products
In the view of Zhang Aidong, chairman of the ingenious mahogany, mahogany furniture is not only a practical utensil, but also a cultural inheritance and artistic display. He always maintains a respectful heart, hoping that every piece of mahogany furniture can be passed down for at least a few generations and used for hundreds of years. Therefore, the company has always adhered to the principle of "building a century-old enterprise and only making hand-me-down products".
Zhang Aidong, chairman of the ingenious mahogany
In order to ensure the quality of the product, the ingenious mahogany is strictly controlled from the beginning of the material selection. They put forward the material selection standard of full trunk, zero white bark, and no patching. Each piece of wood is carefully selected and rigorously inspected to ensure that its grain, colour and texture are at their best.
Skillfully made furniture, adhere to "one wood and one instrument".
In the process of making mahogany furniture, the craftsmen of the ingenious mahogany insist on one wood and one vessel, using traditional crafts such as mortise and tenon structure, carving, etc., to polish every detail to perfection. Each of their works can be called a masterpiece, whether it is exquisite flowers, birds, fish and insects patterns, or solemn and elegant classical style, all show the unique charm of traditional Chinese culture.
Ingenious mahogany small leaf red sandalwood bird song flower sofa
Breakthrough of digital intelligence and leading industry innovation
In the face of the rapid development of science and technology and the changes in consumer demand, Ingenious Mahogany knows that only with the help of modern science and technology can it be invincible in the fierce market competition. Therefore, they actively introduce digital and intelligent technology, combining traditional craftsmanship with modern technology, and bringing an innovative revolution to the mahogany furniture industry.
Ingenious mahogany factory assembly line
Ingenious mahogany drying kiln
It took eight years to solve the problem of cracking and deformation of mahogany furniture. After ten years of practice, the first mahogany furniture assembly line production model. Through assembly line production, they have greatly improved production efficiency and management level. While maintaining the traditional craftsmanship, the ingenious mahogany has introduced Italian five-axis manufacturing equipment and technology. They use smart technology to make complex carved parts, which not only saves labor costs, but also greatly improves production accuracy and efficiency.
In order to better interact with young consumers, Qiaoduo Redwood has built information marketing platforms such as Douyin, ** account, and small programs. Through online live broadcast and other methods, consumers can more intuitively understand the characteristics of products and factory production.
Long-termism Practice social responsibility
In the view of Zhang Aidong, chairman of the ingenious mahogany, since he has chosen to make mahogany furniture, he should keep up with those world brands and build a century-old enterprise, which is the eternal goal. Therefore, they have always adhered to the concept of long-termism and integrated corporate social responsibility and sustainable development into the daily operation of the enterprise.
Through the holding of cultural festivals, "coincidences" and other theme activities, we vigorously inherit and promote the excellent traditional Chinese culture
Mahogany furniture has not only created a breathtaking legend of creation, but also written a splendid furniture culture. Through the holding of cultural festivals, "coincidences" and other theme activities, we vigorously inherit and promote the excellent traditional Chinese cultureIn addition, at the Ingenious Mahogany Culture Museum, you can also immerse yourself in the historical and cultural heritage that the Chinese are proud of. In the ingenious mahogany sightseeing factory, you can observe the whole process of "intelligent manufacturing" of mahogany furniture. Through a series of different forms of cultural exchange, the ingenious mahogany embodies a commitment to long-termism.
Participated in the ingenious mahogany culture museum and sightseeing factory, appreciated the historical and cultural heritage, and observed the whole process of "intelligent manufacturing" of mahogany furniture
Experts believe that the temporary victor is an opportunist, the phased winner is a pragmatist, and the permanent winner is a long-termist. In the future development, Qiaoduo Tiangong Redwood will continue to uphold the development concept of "building a century-old enterprise and only making hand-me-down products", and make unremitting efforts to realize the century-old brand dream and adhere to long-termism.