Since December, Zhenyuan County has focused on the development of homestays, continuously improved the quality of cultural tourism, launched preferential policies for scenic spot tickets, carried out online and offline marketing activities, opened up the "winter tour" market, and added another fire to winter tourism consumption.
Aerial photography of the night view of Zhenyuan. (Photo by Zou Yu).
For different customer groups, such as parents and children, we need to prepare some dolls or create some childlike scenes, for couples, we will focus on a romantic atmosphere, you can put some red wine and flower petals in the room to create a romantic atmosphere. ”
Wei Jiao, the housekeeper of Xunmei Riverside B&B, who has just won the title of "Gold Medal Butler" in Qiandongnan Prefecture, is organizing the staff of the inn to train on how to improve the service details.
Wei Jiao said that service has become one of the core competitiveness of the homestay industry, and the purpose of this training is to bring her advanced experience of learning Xi boutique homestay outside to the inn staff, so as to provide tourists with more refined and personalized services, so that tourists can have a more comfortable stay experience.
Xunmei Riverside Inn is located next to the Qinglong Cave of the ancient buildings in the town, transformed by six old houses, the hotel has independent tea houses, cafes and other leisure places, in addition to accommodation, the inn also provides tour guide services for travelers, intangible cultural heritage experience and other cultural projects, since the beginning of winter this year, with diversified services, the inn is favored by many tourists, and orders increased by 20% year-on-year.
We are not just selling a bed, we are selling stories, selling culture, like the quality and service we provide are only the most basic, to meet the spiritual needs of customers at a deeper level. He Changchun, the manager of Xunmei Riverside B&B, said.
I am very satisfied with their service, very caring, whether it is close to the ground service or cultural experience is very good, this style of Touro is also very beautiful, it is worth everyone to stay. Ms. Yang, a tourist from Beijing, told reporters.
Through the implantation of culture and the collocation of our landscape, as well as an improvement in comfort, including the improvement of service, our entire homestay has a good reputation in the scenic spot, and we continue to drive the development of the entire scenic homestay industry through the demonstration role of the benchmark homestay. Tang Hua, Secretary of the Party Group and Director of the Zhenyuan County Bureau of Culture, Sports, Radio, Television and Tourism, said.
Zhenyuan Shiping Mountain Scenic Area, ancient city wall. (Photo by He Changhua).
How to "hot" winter tourism, the cultural and tourism department of Zhenyuan County is also making a fuss in marketing, and enhancing the popularity of Zhenyuan tourism through online live broadcasts, short ** pushes, festival folk experience products and other forms.
We cooperate with Douyin official, Xiaohongshu, Donkey Mother and other top online platforms to further apply our short-term marketing methods in the new era to our publicity and marketing market, and constantly strengthen the docking of the market. Tang Hua introduced.
What we saw on the online channel Douyin is a very beautiful ancient town, it is better to retain the original appearance, and the mountains and rivers are beautiful. Mr. Xu, a tourist from Guangdong, said.
Tourists taking photos. (Photo by Che Feng Lu).
In order to attract more tourists to visit Zhenyuan in winter, various scenic spots in Zhenyuan have also launched a joint preferential package policy to drive tourism enthusiasm and local comprehensive consumption.
The company's winter tourism has launched six policies, the most preferential is our four scenic spots, but also the most popular four scenic spots, Tiexi, Shiping Mountain, Yanghe, Qinglong Cave Scenic Area, a total of 150 yuan, in order for the majority of tourists to better experience tourism, but also launched accommodation discounts, the whole family homestay inn big bed room only needs 128 yuan to stay, in order to attract more tourists to come to play, we have other more preferential policies. Yang Yanan, a staff member of the marketing department of Zhenyuan Kyushu Cultural Tourism Investment Group, said.
According to statistics, from October to November this year, Zhenyuan County received a total of 74 tourists830,000 person-times, a year-on-year increase of 6876%。
Correspondent: Che Fenglu, Tai Shengyao.
Edited by Jiang Hongqi.
Second instance Qian Shihao.
Third trial Shen Anyong.