Brand online rights protection and price control can be consulted in the top article.
What should I do if our products are indiscriminately priced on Pinduoduo
1. Overview of the problem.
On the Pinduoduo platform, some merchants will adopt low-price strategies in order to obtain more traffic and sales, and even sell at a loss. This kind of price gouging will not only disrupt the market order, but also affect the image and reputation of the brand. So, how should we deal with this situation as a merchant?
2. Problem analysis.
1.*Reason: In order to quickly accumulate sales and praise, some merchants use low-price sales. In addition, some merchants may also engage in malicious competition and crowd out competitors through low prices.
2.Channel issues: Some merchants will sell through different channels in order to expand their sales channels. This can lead to inconsistencies.
3.Chain problems: Due to the opacity and information asymmetry of the chain, some merchants may have problems in the procurement process, resulting in too high or too low purchases.
3. Solution.
1.Develop a reasonable strategy: Merchants need to formulate a reasonable strategy according to factors such as product cost, market demand, and competition. At the same time, long-term brand building and market stability need to be taken into account.
2.Strengthen channel management: Merchants need to strengthen the management of different sales channels to ensure the consistency of different channels. At the same time, it is also necessary to conduct statistics and analysis of sales data from different channels in order to better grasp the market dynamics.
3.Optimize chain management: Merchants need to optimize chain management to ensure transparency and information symmetry in the procurement process. At the same time, it is also necessary to strengthen the management and supervision of the first business to ensure the rationality and stability of the purchase.
4.Boycott price gouging: Merchants can join forces with other brands or merchants to jointly resist price gouging. Through joint action, pressure and restraint on unscrupulous businesses can be formed.
5.Complaints and reports: Merchants can complain and report price disorders to the Pinduoduo platform and request the platform to deal with it. The platform will impose corresponding penalties for violations to maintain market order.
Fourth, the implementation steps.
1.Collect information: Merchants need to collect information about price disorders, including which products have price disorders, specific price disorders, etc.
2.Analyze the causes: Merchants need to analyze the causes of price disorder and determine what factors cause price disorder.
3.Formulate a plan: According to the analysis results, merchants need to formulate corresponding response plans, including how to adjust, how to optimize channel management, how to optimize chain management, etc.
4.Implementation plan: Merchants need to implement the plan according to the formula, and monitor and adjust the implementation process.
5.Feedback and improvement: Merchants need to provide feedback and summarize the implementation results, and continuously improve and improve the plan to deal with possible price disorders in the future.
5. Summary and suggestions.
1.Strengthen brand management: Merchants need to strengthen the management and maintenance of the brand to ensure that the brand's image and reputation are not damaged. At the same time, it is also necessary to strengthen the protection and protection of trademarks.
2.Improve operational capabilities: Merchants need to improve their operational capabilities, including formulating reasonable strategies, strengthening channel management, and optimizing chain management. The improvement of these capabilities can enhance the market competitiveness of merchants and effectively reduce the occurrence of price disorder.
3.Strengthen cooperation and communication: Merchants can strengthen cooperation and communication with other brands or merchants to jointly deal with price disorders. Through cooperation and communication, we can form constraints and pressures on unscrupulous businesses and maintain market order.
4.Continuous monitoring and adjustment: Merchants need to continuously monitor and analyze the market to detect and deal with price disorders in a timely manner. At the same time, it is also necessary to adjust and improve the program according to market changes and implementation effects to maintain its effectiveness and pertinence.