From the perspective of Beiqing, I will take you to review the new film of the week.
"My Food Guide" premieredChen Xiaoqing embarks on a journey of flavor explorationOn December 23, the documentary "My Food Guide", produced by Tencent ** and produced by Daolai Media, premiered Chen Xiaoqing's flavor exploration tour. In the show, director Chen Xiaoqing walked from behind the camera to the camera, using his own perspective to find the food and the story behind the food. In "My Food Guide", he has traveled to eight different regions: Changsha, Chaoshan, Kashgar, Wenzhou, Yunzhinan, Shanxi, Hangjiahu, and Qilu, and embarked on a journey of flavor exploration with different guides. 
In the first phase, Chen Xiaoqing's flavor exploration tour of Changsha kicked off from the surrounding city of Zhuzhou. Chen Xiaoqing's signature chili stir-fried pork comes from a local food guide, chef friend Xiaoma. In the slice, the chili peppers of different degrees are mixed, cut into granules with a quick knife, and the original breeding pigs grown in one year are accompanied by a spoonful of water to make the chili peppers and meat magically combined, and finally a bowl of chili fried meat with a thick white flavor and fragrant flavor is cooked. When asked how to view the relationship between food and humanity, chief director Chen Xiaoqing said, "Food itself is humanities. All food, it will lead us to a better understanding of the world, a better understanding of why we are the way we are today. ”
Talking about how to understand the word "guide" in "My Food Guide", producer Li Jie gave an answer, "There are many identities of guides in "My Food Guide", and they are actually the medium that connects people and people, and between people and food. Our guides range from anthropologists to local cultures, taxi drivers, and even children you meet at the market. Through different perspectives, let's see more interesting things in the world behind the food. Executive directors Hu Zhitang and Zhang Xuejiao also shared their creative ideas at the scene, "I think the most important thing we need to do is to make it look good, everyone likes to watch it, and then through eating, everyone can feel how this place is formed and how these people live." "Branding.
Nespresso espresso releasedCup of Hope 2022 Annual Progress ReportNespresso, an iconic brand in the global premium coffee industry, released the "Cup of Hope 2022 Annual Progress Report" (hereinafter referred to as the "Report"). The report showcases the sustainability work and progress made by Nespresso as a B corp as a B corp as of 2022, and formulates innovative solutions for sustainable development for the new journey of Corp, demonstrating Nespresso's consistent commitment to sustainability, corporate transparency and social corporate responsibility. 
Since its inception in 1986, Nespresso has been promoting business for good with a cup of high-quality coffee, and in 2014 officially launched the "The Positive Cup" program. Nespresso believes that every cup of coffee is not just about a moment of enjoyment, but also about the restoration, replenishment and revitalization of environmental resources and communities. The overall vision of Sustainable Coffee is to create coffee that has a positive environmental impact on the world. The Positive Cup drives the commitment to sustainable innovation so that every cup of coffee creates more value for coffee farmers, business partners and consumers, while better protecting the environment. 
In 2022, Nespresso continued to make progress towards the milestone of the "Cup of Hope" and achieved a series of outstanding results. The report comprehensively presents the brand's progress in the field of sustainability as of 2022 from five perspectives: decarbonizing the value chain, restoring the landscape, empowering communities, promoting resource recycling, and stimulating collective action, and sets scientific and specific development goals for the future sustainability of the coffee industry. Visit the store.
Cai Lan Dim Sum PRO opened its first store in BeijingCreate a new "food" experience for young peopleRecently, Cai Lan Dim Sum Pro Beijing Chaoyang Joy City store ushered in the official opening, integrating a large number of natural elements into the store space, using a large area of log materials, green plants and handmade wood decorations, but also combined with calligraphy, scrolls, and architectural style elements with Beijing characteristics, through the three-dimensional teapots, bird cages, and different styles of window lattices on the wall, the traditional Chinese cultural characteristics, the old Beijing "Beijing flavor" elements with the mark of the times are integrated with the space, which not only increases the "courtyard" The natural cultural attributes also add a sense of comfort and relaxation, bringing diners a more comfortable and casual dining experience. 
As the first upgraded store of Cai Lan Dim Sum PRO in Beijing, on the basis of the newly upgraded 60 dim sum menus, 6 new innovative dishes have been added, allowing diners to have a richer choice of dishes. At the same time, through the new Chinese courtyard space style, it provides diners with a new "food" space that integrates relaxation and special enjoyment. 
Cai Lan's dim sum conveys the brand's cultural beliefs in the details all the time: insist on making creative dim sum that young people like. Cai Lan Dim Sum drives the innovation of traditional dim sum cuisine through sincere service and ingenuity inheritance, and at the same time, with the appropriate natural, comfortable and humanistic atmosphere, dim sum has become a favorite lifestyle for young people. "Branding.
Coca-Cola's "Year of the Dragon Limited Can" was newly launched for the first timeyears togetherA few days ago, with the theme of "Let's be together", Coca-Cola successfully held the 2024 Year of the Dragon New Year theme conference in Shanghai, and the annual Coca-Cola "Spring Festival stall" is here again. Adhering to the brand proposition of "connecting you and me, bringing each other closer", Coca-Cola has been constantly pushing the boundaries of creativity, and is committed to going deep into different food scenes to bless every happy moment. This year, through a series of creative consumer activities for the Year of the Dragon, Coca-Cola hopes to add simple, authentic and refreshing joy to the reunion moment, and looks forward to going one step further and inviting thousands of Chinese families to record more heartfelt "reunion" stories through a new interactive experience. 
At the press conference, Coca-Cola joined hands with Chen Fanwan, a cutting-edge young paper-cutting artist, to release the New Year limited edition packaging product "Year of the Dragon Limited Can", interpreting the traditional paper-cutting art in a modern style, and cooperating with Coca-Cola's classic deliciousness to convey good expectations and wishes for the New Year. Focusing on the resonance of Generation Z for the cross-border integration of tradition and innovation, the product packaging draws inspiration from the zodiac dragon and traditional auspicious patterns, and alternately connects five different group patterns of "auspicious grass pattern", "happy meeting pattern", "bead pattern", "tangled branch pattern" and "group fish pattern", with beautiful meanings gathered in the dragon body. At every moment of New Year's reunion, beautiful reunion, and blessing integration, the clinking glasses and drinking rooms, the cans and cans are connected, and the auspicious dragon hovers and leaps, flying towards the New Year with the power of gathering and the charm of imagination. 
As the atmosphere that is never absent at the Chinese New Year's Eve dinner table, Coca-Cola hopes to focus on the glimmer of ordinary family life on the occasion of the arrival of the Lunar New Year in 2024, connect and freeze more warm moments beyond food, and the brand has teamed up with Zhang Dapeng, a well-known film director who is the best at telling stories through the lens, to specially plan an unforgettable Chinese New Year family event, and will present a special Chinese New Year blockbuster "Dragon Dance Feast". Activity.
Ice Bear Paradise 2024 Ice and Snow SeasonThe event was officially openedWith the holding of the Beijing Winter Olympics, ice and snow sports have gradually heated up and become a popular winter sport. From December 23, 2023 to February 17, 2024, the "Ice Ice Bear Paradise 2024 Ice and Snow Season, Dare to Be a Youth Ice and Snow Challenge" in Yili Park, Arctic Ocean kicked off, full of ice and snow with the theme image of Ice and Ice Bear** The world, for two months, will bring you a different feast of ice and snow. Among them, this year's ice and snow season will show three highlight activities. 
In the Ice Bear Paradise, it also provides a perfect experience space for ice skaters, nearly 1,000 square meters of Beijing Institute of Technology ice surface, professional coach guidance, can let your child unlock a new skill this winter, during the event, every weekend will enjoy the ice art performance brought by professional figure skaters. The new generation of singer-songwriter Song Yuning will land in the Ice Bear Paradise on December 31, and as a special guest of this event, he will meet the audience and sing to welcome the New Year. 
In addition to the above highlight activities, this year's ice and snow season will have seven major ice and snow amusement projects such as national ice play, snow play area, Internet celebrity snow slope, curling competition, etc., as well as many eating, drinking and entertainment experience projects such as the Spring Festival market, DIY production, gel ice and snow science popularization, ice and ice bear parade performance, etc. We believe that this winter Ice Bear Paradise will leave you with an unforgettable wish trip. Activity.
New retail, new breakthrough, new journeyThe 2024 Autohome space station has set sail for a new timeOn December 20, 2023, the "2024 Autohome Space Station Sailing Conference" with the theme of "New Retail, New Breakthrough and New Journey" was grandly opened at the Beijing Automobile Museum. Yang Song, Senior Vice President of Autohome and Chairman of Tiantian Auction Car, Qiao Xiaopeng, Secretary of the Party Leadership Group and Director of Beijing Automobile Museum, Chen Shihua, Deputy Secretary-General of China National Association, Yan Jianlai, Special Secretary-General of China Society of Automotive Engineers, Wang Du, Assistant President of China Automobile Dealers Association, Xing Haitao, Secretary-General of Automobile Dealers Chamber of Commerce of All-China Federation of Industry and Commerce, and other guests attended the event, "appreciating" the development achievements of Autohome Space Station and "talking" about the future journey of new automobile retail.
In 2023, the "Autohome Space Station" will complete the offline layout of 20 cities across the country, realizing a comprehensive 20 has been renewed and upgraded, and a series of remarkable innovation achievements have been achieved. Yang Song said at the meeting, "Over the past year, the 'Autohome Space Station' has continued to accelerate its offline layout, and at the same time has made efforts in market breadth and sinking depth. In addition to first-tier and new first-tier cities such as Beijing, Shanghai, Guangzhou, and Chongqing, Autohome Space Station has also entered second-tier cities such as Kunming, Guiyang, and Haikou, as well as prefecture-level markets such as Leshan in Sichuan and Zhaoqing in Guangzhou. By continuing to expand our footprint, we hope to tap into new opportunities in the ever-changing automotive consumer market. ”
Whether it is the popularization of automobile culture or the innovation of new automotive retail, the "Autohome Space Station" will start a new journey in 2024. According to Yang Song, "The 'Autohome Space Station' will continue to expand its layout across the country, and plans to complete the offline layout of 50 cities by the end of 2024 and 100 cities by the end of 2025, so as to gather innovative resources for the development of more regional industries and help the regional economy continue to release new vitality." In the future, Autohome Space Station also plans to further explore overseas business and help domestic OEMs take the first step towards going overseas. ”
Text editedHanhaha
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