At the beginning of this winter, the ice and snow scenery of Harbin dominated the hot search and exploded the whole network, and the ice and snow scenic spots such as Ice and Snow World and Yabuli Ski Resort were hotly booked, and the search volume of Meituan and Dianping continued to grow by ......Compared with previous years, Harbin's ice and snow tourism was "burned" a month earlier.
When I saw Harbin's ice and snow season tourism product promotion, I was instantly attracted by this beautiful ice and snow world, and immediately decided to make an appointment with my friends to go to this famous ice and snow cultural capital. Dong Qing, a Guangdong tourist who came to Harbin to see the snow, said, "I heard that there are 14 super ice slides in the Ice and Snow World this year, and we booked tickets early, and this winter trip to Harbin will be exciting!"”
Mr. Qin, from Guangxi, said: "The first time I came to Yabuli skiing, I fell in love with it, skiing has so much fun, and I want to bring my friends with me when I have the opportunity." ”
Exclusive memories in the world of ice and snow
The explosion of ice and snow tourism is one of the achievements of Harbin's continuous implementation of theme education and transformation into a strong driving force for the high-quality development of the ice and snow economy in the process of continuously releasing the charm of ice and snow and nugging ice and snow with the goal of building a capital of ice and snow culture. In the 2022-2023 ice and snow season, Harbin received a total of 3,320 tourists40,000 person-times, achieving a total tourism income of 309800 million yuan, the ice and snow tourism market accelerated recovery and strong recovery.
Princess: "Arrived."
Three steps for a princess, five steps for a queen. "In the Sophia Architectural Art Square, you can see young people dressed in special costumes everywhere, dressed as beautiful princesses, domineering queens, handsome knights and other shapes, and take photos with Sophia Church under the guidance of professional photographers. This natural studio attracts many tourists from other places to check in.
I'm from Taiwan, I just landed yesterday, and today I'm here at Sophia Architecture and Art Square. Harbin is so beautiful, against the backdrop of snow, Sophia Church is like a fairytale kingdom. I have been to many cities for travel photography, and Harbin must be the most memorable stop. Although the process of filming is a bit cold, this memory is more memorable and will remain in my heart forever. Tourist Wu Yun said.
* On the streets, tour groups from the south are coming one after another. While visiting the beautiful street scene, many southern tourists have bought local specialties such as red sausages and popsicles, some of which they taste on the spot, and some of which they want to take home to give to their relatives and friends. In the ** bookstore, the special tourist souvenirs of the ice city with the themes of "Sophia Architectural Art Square", "Ice and Snow World" and "* Street" have attracted many tourists** and purchased, and the sales volume is two or three times that of usual.
A dazzling array of cultural and creative products.
It is reported that this year's Harbin Ice and Snow Season will create four major activity chapters: Meet in the Ice City, Ice and Snow Celebration Song, Year of the Dragon Family Carnival, and Spring Snow Sending Chunhui, build a series of activities in seven major sectors: ice and snow festivals, ice and snow culture, ice and snow art, ice and snow sports, ice and snow economy and trade, ice and snow fashion creativity and mass ice and snow, and launch more than 100 ice and snow activities, and make every effort to build an international first-class ice and snow tourism destination of "Ice and Snow Culture City, Double Asian Winter Host City".
The "light of the subwinter" in ice and snow sports
Ice and snow sports are the genetic inheritance engraved in the bones of Harbin people. The continuous "Millions of Teenagers on Ice and Snow" activity has allowed children in Harbin to grow up healthily in "Ice and Snow Education" from an early age. At present, there are 27 national Olympic education demonstration schools, 74 national ice and snow schools, 74 provincial ice and snow schools, 150 municipal ice and snow schools, and 120 ice hockey schools. "On the ice".
As a city of Olympic champions, Harbin has taken the opportunity of preparing for the 2025 Asian Winter Games and building the China-Shanghai Cooperation Organization Ice and Snow Sports Demonstration Zone to boost economic development with ice and snow sports. "Gather popularity, promote consumption, and strengthen the industry with the event, and help promote the development of the entire industrial chain of the ice and snow economy. Dong Xingwang, deputy director of the Harbin Sports Bureau, said. The holding of 66 major international and domestic brand sports events, such as the National Snow Bike Open, Speed Skating Marathon, and Winter Triathlon, has effectively driven the development of shopping malls, hotels, guesthouses, tourism and other service industries, and fully stimulated the consumption vitality of the ice and snow market.
In addition, the extensive development of "ice and snow for all", the completion of 10 air dome halls, 31 outdoor smart fitness stations, 90 public ice rinks and other venues and facilities, while facilitating citizens to exercise in the vicinity, has gathered popularity and stimulated the ice and snow economy. The city's ice and snow sports consumers exceed 20 million per year.
Brilliant confrontation. The successful bid for the 9th Asian Winter Games has allowed Harbin's ice and snow industry dividends to continue to be released, and the prospects of the ice and snow economy are getting broader and broader. The total investment is 3The completion of the 800 million yuan Harbin Ice and Snow Sports Equipment Manufacturing Industrial Park, as well as the planning and construction of the Heilongjiang Ice and Snow Equipment Consortium Bungalow Industrial Park, which integrates ice and snow scientific research, equipment manufacturing, exhibition, industrial tourism, warehousing and transportation, inspection and testing, data processing and other functions, have enabled Harbin's ice and snow equipment industry to embark on the road of integrated exhibition.
At present, Harbin has formed two major manufacturing systems: ice and snow venue equipment based on ropeways, magic carpets, ski machines and other products, and ice and snow sports equipment based on ice blades, snowboards, snow suits, snow shoes, ice entertainment equipment and other products. The ski boots, bindings, ski poles, ski rings, ski clothes and other products produced are sold to 558 ski resorts across the country, with a market coverage rate of 80%. In January and September this year, the main business income of 13 ice and snow equipment enterprises in the city reached 3417360,000 yuan.
Come up with the "Ice City Plan" for the ice and snow economy
Ice and snow are also mountains of gold and silver." Seizing the opportunity of sustainable development of the ice and snow economy in the post-Winter Olympics era and the Asian Winter Games, and further promoting the theme education, Harbin has successively issued the "Harbin Ice and Snow Culture Capital (Ice and Snow Economy) Development Plan (2022-2030)", "Several Policies and Measures of Harbin to Support the Development of the Ice and Snow Economy", and "Implementation Rules of Harbin to Support the Development of the Ice and Snow Economy (Trial)" and other ice and snow economic industry planning and supporting policies, which point out the direction for the development of the ice and snow industry, provide policy basis and support, and mobilize the enthusiasm of all sectors of society to help the rapid development of the ice and snow economy in an all-round way.
Yabuli Tourist Resort (** for expansion).
Cold weather brings hot expectations, and cold resources burst out of the heat effect. Harbin provides a variety of "ice city plans" to build a "capital of ice and snow culture" and maximize the resource advantages of ice and snow, to meet the "best opportunity period" for the rapid development of ice and snow economy, and to make white ice and snow a new growth pole for economic development.
Wang Hongxin, Secretary of the Party Leadership Group and Director of the Harbin Municipal Bureau of Culture, Radio, Television and Tourism, said that in 2022, the total scale of Harbin's ice and snow economy will reach 71.7 billion yuanIt is estimated that by 2030, the total scale of the ice and snow industry will reach 150 billion yuan. In the future, Harbin will continue to lead the new standard and direction of ice and snow culture, develop a new model of ice and snow economy, stimulate new vitality of the ice and snow market, and release new momentum for industrial development.
* |Leading news.