The Mazda CX-8 model will be discontinued at the end of the year, a news that many fans regret. Since its launch in the domestic market at the end of 2018, this mid-to-large SUV has not been able to establish a good sales performance. In the whole of 2022, its sales volume is only 1,227 units, and its market share has declined significantly. From next year, the car will no longer be produced, which also means that Mazda will lose a product. What kind of truth is hidden behind this?
The discontinuation of the Mazda CX-8 was not sudden. In the face of fierce competition in the Chinese SUV market, sales of the Mazda CX-8 have been weak. Even after the launch of 2The 5L engine, a fully equipped flagship SUV, has failed to achieve explosive growth in sales. For Mazda, it was also an unacceptable exit. With the rise of new energy vehicles, smart cars and other emerging products, the traditional fuel vehicle market is undergoing subversive changes, which may also be an inevitable historical challenge for the Mazda CX-8.
The discontinuation of the Mazda CX-8 also highlights the dilemma of this model in the market. Behind the sluggish sales volume means that the recognition and competitiveness of the product in the market are not enough. In the face of the highly competitive SUV market, there is obviously a certain gap between the product power of the Mazda CX-8 and its competitors. For a long time, the CX-8 has not undergone sufficient updates and iterations, and is relatively lagging behind in terms of exterior design, interior configuration, and intelligent technology. This also made it impossible for the model to form a stronger appeal in the market, which led to a sluggish sales performance.
Although the sales of the Mazda CX-8 have not been able to achieve a breakthrough, it still has certain advantages as a mid-to-large flagship SUV in Japan. First of all, it inherits the latest "soul of motion" design language of the Mazda family, and the appearance is atmospheric and luxurious. Secondly, 2The 5L engine is equipped with a 6AT gearbox, and the fuel consumption per 100 kilometers is only 78L, the power performance is remarkable. However, the relatively lagging configuration and the gap in internal technology also make it appear to be weak in market competition. This also makes the Mazda CX-8's presence in the market very weak, and it cannot compete with other mainstream SUV models.
The discontinuation of the Mazda CX-8 has caused heated discussions among many fans. The relatively lagging product strength and competitiveness led to sluggish sales and finally came to an end. For Mazda and the entire mid- and large-sized SUV market, this is also worth pondering. In today's increasingly diversified market demand, factors such as product upgrading, technological innovation, and market recognition are crucial to the survival of models in the market. What are the lessons from the discontinuation of the Mazda CX-8?What kind of inspiration can it bring to us?