In recent years, there has been a phenomenon of "sky-high maternal and infant consumption" in the maternal and infant consumer market, that is, the first level of some maternal and infant products and services is much higher than the normal level, which makes many young parents feel pressured. To a certain extent, this phenomenon harvests "cheap parents", making them face more financial pressure and difficulties in the process of parenting.
First of all, the emergence of sky-high maternal and infant consumption is related to the current society's excessive attention to the maternal and infant market. As young parents such as the post-80s and post-90s generations have become the main force of maternal and infant consumption, their demand and quality requirements for maternal and infant products are getting higher and higher. Some businesses take advantage of this demand to over-publicize and hype maternal and child products through advertising, marketing and other means, resulting in a rising **.
Secondly, the sky-high maternal and infant consumption is also related to the imbalance of social and economic development. At present, there is still a regional imbalance in China's economic development, and the income level of young parents in some areas is low, while the quality of maternal and infant products is much higher than their economic affordability. This makes them face more financial pressures and difficulties in the childcare process.
In addition, some merchants also turn maternal and child products into luxury goods through packaging, design and other means, so as to obtain higher profits. These luxury goods are often the most expensive, but they do not have actual use value, but only attract the attention of consumers through branding, design and other means. This perception of consumption is not only detrimental to the physical and mental health of young parents, but also has a negative impact on their family relationships.
In response to the sky-high cost of maternal and infant consumption, we need to take measures to protect the rights and interests of young parents. First of all, the supervision of the maternal and infant market should be strengthened, the excessive publicity and speculation of merchants should be curbed, and the legitimate rights and interests of consumers should be protected. Secondly, parents should also establish a correct concept of consumption, do not blindly follow the trend to buy the best maternal and infant products, and choose the right products and services according to their own economic situation and actual needs.
In addition, all sectors of society should also strengthen their attention and support for maternal and child health. For example, medical institutions can strengthen health education and guidance for pregnant women to help them conceive and raise babies scientificallyCommunities can organize parent-child activities and family education training to help young parents better care for and educate their childrenIt can strengthen the supervision of the maternal and infant market, unreasonable and product quality problems.
In short, the phenomenon of sky-high maternal and infant consumption is a complex social problem that requires the joint efforts of all walks of life and individuals. We should strengthen the supervision of the maternal and infant market, improve the consumption awareness of young parents, and promote social fairness and justice, so as to protect the legitimate rights and interests of young parents, so that they can better enjoy the process and fun of parenting.