As a visual social platform, Pinterest has a large user base, providing advertisers with a wealth of advertising options.
1.The type of ad.
Pinterest offers a variety of ad types, including standard Promoted Pins, Shopping ads, ads, and dynamic ads. Here's a breakdown of each ad type:
Promotional Pin: A promotional PIN is the most basic form of advertising that can be displayed on a user's homepage and in search results. Advertisers can choose different campaign objectives based on their needs, such as brand awareness, increased traffic, or increased conversion rates.
Shopping ads: Shopping ads are a form of e-commerce ad that can appear when people search for related products to help them discover and purchase products. Advertisers can use Shopping ads to show users products**, availability, and other relevant information.
Ads: Ads can attract users' attention and increase the rate of advertising and conversion. Advertisers can show the usage scenarios, functional features and brand image of the product through ** ads to attract users' attention and increase purchase intentions.
Dynamic ads: Dynamic ads can generate and display relevant products and content in real time based on users' interests and behaviors, improve the personalization and accuracy of ads, and increase user interaction and conversion.
2.Ad delivery method.
In addition to different ad types, Pinterest also offers a variety of ad delivery methods, including keyword targeting, interest targeting, behavioral targeting, and customer matching. Here's a closer look at each ad delivery method: