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TradeAider Auto Information, 1On August 8, a consumer study conducted by Yanfeng, a Chinese businessman, showed that drivers and potential buyers of electric vehicles expect a more high-tech interior than gasoline-powered vehicles.
Automotive News).
Jeff Stout, Yanfeng Automotive's executive director of global innovation, told Automotive News that the interior parts manufacturer wanted to use its first booth at CES to demonstrate how the cabin, including the seats, audio and steering wheel, can meet these expectations.
It's not that consumers need a car as bizarre as Jason," Stott said. "But people who are buying or planning to buy an electric car are looking for a different experience. A lot of what we're showing at CES is based on this kind of research. ”
Yanfeng's new EV interior concept debuted at CES, and we can see how the company sees the interior changes that will take place in the coming years as electrification continues to evolve.
Without a traditional dashboard, all key features and functions are incorporated into a "smart seat," including audio and security systems, storage and charging.
The cabin hints at the future direction of Yanfeng's interior design, with simple yet high-tech features that deliver the features that drivers and passengers need while improving their comfort.
Yanfeng said in a press release that the new design also has the potential to simplify the vehicle assembly process for automakers. By integrating key components into the seat rather than elsewhere, manufacturing can be "easier, faster and less costly" than typical manufacturing, Yan Feng said.
The company wanted a physical presence at CES to connect with executives, engineers and journalists, just as it did at the Detroit, Frankfurt and Paris Motor Shows. (Stott said the auto show in Shanghai at Yanfeng was the only one the company still attends regularly.) ）
"In the wake of the pandemic, there is now enough product accumulation, and CES is an opportunity for us to host an exhibition where we can highlight the latest technologies that we have developed over the past year," he said. ”
Other products that Yanfeng showcased at CES include:
An upgraded version of the company's "hovering seat," which uses sensors to detect the driver's or passenger's posture, fatigue level, and body shape, and automatically adjust the seat's headrest, lumbar support, and sides to make it more comfortable.
A modular steering wheel concept product, Clickrim, Yanfeng says can reduce the time required to produce a typical steering wheel by about two-thirds.
CymaticX, an "immersive acoustics" system for vehicle interiors.
Stott said the cyberattack on Yanfeng's office late last year had no impact on the products his team was developing or the technology the company planned to showcase at CES. "We just continue to do our job," he said of the cyberattack. He declined to comment on the larger impact of the incident on the company.
Click on "Burst!".China's ** Shang Yanfeng was attacked by cyber attack, and the production of Stellantis' North American assembly plant was disrupted".
Click on "Rampant!".Ransomware gang claims responsibility for Yanfeng's cyberattack and threatens to publish sensitive information" Learn more.
Yanfeng is ranked 17th on Automotive News' list of the world's top 100 auto parts companies, with global automaker sales of $15 billion in 2022.
Compiler: TradePoint Automotive Stevie).