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Global Auto Trade Network Information,Chinese automakers Li Auto, Great Wall Motor, Zeekr and Xiaomi Auto will use Nvidia's DRIVE series of self-driving chip technology.
Automotive News).
Nvidia said that four Chinese electric vehicle companies will use its technology as the "brain" of the autonomous driving system. Although the United States has tightened chip export regulations, Nvidia is still determined to cooperate with Chinese automakers.
Chinese automakers Li Auto, Great Wall Motor, Zeekr and Xiaomi Auto's new electric vehicle divisions will use Nvidia's DRIVE technology to enable autonomous driving, Nvidia said at a technology conference at the International Consumer Electronics Show (CES) in Las Vegas on Monday.
China's emerging EV brands are a key market for NVIDIA's automotive technology business. Chinese automakers are racing to introduce more advanced in-vehicle display solutions and autonomous driving features. This creates growth opportunities for Nvidia, Intel, Qualcomm, and other semiconductor manufacturers.
Nvidia and its U.S. rivals are struggling to meet Chinese customers' demand for powerful chips, while also facing challenges in complying with tighter U.S. controls on China's exports of advanced semiconductors.
At the International Consumer Electronics Show (CES), Nvidia said it was working with advertising giants WPP, Lotus and six other companies to develop more advanced online shopping tools. Danny Shapiro, vice president of Nvidia's automotive business, said automakers and their dealers want to use Nvidia's technology to create more realistic shopping with three-dimensional graphics.
Compiler: Global Auto Trade Network Norah).