DIY and customized services are becoming more and more popular in overseas markets, especially before Halloween, Christmas and other major overseas holidays, consumers will give customized gifts to relatives and friends.
According to Printgenie, it is shown that:75% of consumers have a higher intention to buy customized products, and customized services are becoming more and more popular among consumers
Many domestic sellers have insight into this business opportunity and want to sell customized products in overseas markets, but they don't know how to do it?
Source: Soufeel
In recent years, the customized fast fashion jewelry brand Soufeel has become famous in overseas markets, with countless fans, in the face of fierce market competition, how can Soufeel successfully seize the market and sell its products in many countries around the world?
A brand born for every memorable day".
Founded in 2009, Soufeel mainly sells customized jewelry, at that time, "customization" was a new concept, which also made the brand stand out with "unique and novel" attributes in the highly competitive overseas fast fashion jewelry market.
Soufeel has clearly formulated a development plan from the moment it entered the marketIt has branches in the United States, the United Kingdom, Hong Kong, Shenzhen, Shanghai and Harbin
In addition to selling customized jewelry on the brand's independent station, Soufeel has a layout on Amazon, eBay, ESTY and other major online platforms, and now, Soufeel jewelry has been sold all over the worldMore than 150 countries and regionsWith millions of loyal users
Source: Google.
How to create differentiation for jewelry mass goods? As a typical DTC brand, Soufeel has a clear understanding of brand values and positioning.
Soufeel has insight into the fact that overseas users will give gifts to each other on festivals and anniversaries, and attaches great importance to the expression of feelings, so its products are positioned as commemorative jewelry.
The brand name "Soufeel" contains a unique meaning, by“souvenir + feeling”composition, that is, the feeling of remembrance; The brand will:"For every memorable day" as the core of the brand, committed to meeting the unique emotional needs of users.
DIY, customized services, the user's emotions to the jewelry, with a unique special meaning, to attract consumers.
I understand the user's customized jewelry**.
Soufeel is very attentive from the best design, jewelry categories to product customization.
Source: Soufeel
Enter soufeel**, the home page is displayedUnique brand logo, clear navigation, brand informationThe clear display of important information is convenient for users to purchase and enhance the shopping experience.
The overall design of the Soufeel independent station is simple and generous, with a strong emotional atmosphere, and the theme changes with major overseas festivals, such as, before Christmas, Soufeel** will show a large number of Christmas elements.
Soufeel independent station in accordance withRecipients, occasions, jewelry, accessories, gift ideas, and more clearly categorize your productsConsumers can quickly purchase according to their needs, promote store conversion, and increase brand favorability.
Source: Soufeel
Different from traditional brands with targeted audiences, Soufeel is not only to commemorate love and loved ones, but also to gain real-time insight into consumer needs in product innovation and designExpand the customized product object to pets and offices
From custom patterns to blind box DIY jewelry, we continue to innovate customized services to create differentiated competitive advantages and enhance brand influence.
In addition to creating the differentiated advantages of customized products, Soufeel also creates the ultimate cost-effective products.
Source: Soufeel
Shoptop observes that the Soufeel necklace sells for $15$95 – $89Between $95, most sell for around $30; Soufeel bracelets are priced at 12$95 – $69Between $95 and most sell for around $20.
Users are free to purchase custom jewelry in the form of carving, ** charms, names, etc., Soufeel jewelry is beautifully designed and fashionable, and is known as in the industry"Affordable Pandora".
In the packaging of customized jewelry, Soufeel uses gift box packaging that meets the needs of users, which is even more delicate and beautiful than Pandora.
Source: Soufeel
When a user is shopping for a product,Reviews from real buyers have a strong impact on their purchasing decisions
Soufeel has insight into the user's consumption psychology and is specially designed"Customer Says" sectionto show consumers' real purchase evaluations and jewelry wearing renderings.
When users browse Soufeel**, check the "Customer Says" section to quickly build trust between users and the brand, attract potential users to place orders, and promote conversions.
Source: Soufeel
Not only that, but Soufeel also offers“90 days return”(Returns and exchanges within 90 days).“faq”(FAQs), 49 free shipping and other pre-sale, in-sale, after-sales service, high-quality user shopping experience, so that users can shop with confidence, improve the conversion rate of brand stores.
Soufeel attracts consumers with innovative customized products and a high-quality shopping experience that exceeds expectations, thereby driving repeat purchases. According to Soufeel,The repurchase rate of users reached 50%., and users will recommend it to friends and family around them.
Localized marketing that reaches the psychology of consumers.
Source: similarweb
According to SimilarWeb data, Soufeel's annual revenue is in$10 million – $15 millionIn October, the number of visits reached 8780,000, the brand products have a wide audience.
Soufeel has developed a refined marketing plan, and in line with other DTCs, Soufeel is very strongFocus on the localized operation model, focus on local users, and carry out a series of marketing strategies
Soufeel** has 12 language modes, suitable for consumers from many countries to buy freely, on Halloween, Black Week.
5. Before the arrival of major overseas festivals such as Christmas, soufeel is not onlyAdjust the style according to the festival, and will launch the relevant strategy of holiday shopping
Source: Soufeel
Taking Christmas as an example, Soufeel launched a "20% discount for 2 pieces" to display the countdown of the discount with a dynamic effect to stimulate consumers to buy, similar to the role of the ShopTop limited-time plugin.
The difference is,ShopTop limited-time** pluginThe "Hot Sale Progress Bar" can be visually displayed on the product detail page, and the theme color of "** Countdown" or "Hot Sale Progress Bar" can be customized and adjusted, so as to create a sense of urgency for shopping and stimulate consumers to place orders.
Source: similarweb
According to similarweb data, Soufeel in OctoberDirect traffic (43.)63%), followed by paid search (25.)73%), social traffic (12.).45%), organic search (978%), the brand carries out advertising and brand communication across multiple channels.
Source: Instagram
Soufeel currently has brand accounts on TikTok, Instagram, Facebook, YouTube, Pinterest and other social networks**, and has them on Instagram57.80,000 followers, Facebook has 770,000 followers.
Soufeel promotes new products through official social media accounts and carries out relevant advertising.
Source: Soufeel
Before that, SoufeelCollaborate with professional forums and blogs, do the pre-market experience of the product,Get feedback in the form of text or **, inviting users to try it outAccording to user feedback, the brand optimizes and adjusts products in a timely manner to create products that meet the diverse needs of consumers.
When Soufeel officially promotes a new product, in addition to promoting it on brand social media accounts, well-known magazines and other channels, it will also cooperate with local social media celebrities, such as:Beauty bloggers, fashion bloggers, stylistsWait.
The cooperating influencers share Soufeel jewelry unboxing, DIY jewelry and other accessories on social platforms such as YouTube, Facebook, and Instagram.
With the help of the influence of the influencer vertical, Soufeel products and brands are planted to interested potential users to increase store sales and conversion.
Source: Soufeel
In addition, Soufeel has released an affiliate program, which pays a 5% commission to brand users, partners, celebrities, etc. to find affiliate partners to promote productsSHOPTOP Affiliate Alliance – Secondary DistributionSimilarly, by clearly setting commissions, cooperation methods, settlement methods, etc., loyal users, partners, and overseas social media celebrities can participate in the program, further expanding drainage channels, saving operating costs, quickly realizing traffic fission, and increasing store revenue.
Write at the end:
Whether it is Soufeel customized jewelry, or the DIY dog tag that TikTok exploded before, the advantages of the core competitiveness of the enterprise can be increased through customized services, but there is still something that really attracts the attention of consumersThe unique meaning given by "customization"., insight into consumer needs, accurate brand positioning, will create a brand favored by the market.
Personalized service
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