Author |Edited by Wang Changsheng |HJJ's 3-hour press conference is indeed uncommon in car conferences. There were people in the audience who yawned, and Lei Jun, who was over 50 years old, continued to output.
Not to mention the battery life of Xiaomi SU7 for the time being, Lei Jun's battery life is really long.
For so many years,Xiaomi likes to "take the lead" in every field。When I first made Xiaomi mobile phones, it was to roll ** on the basis of the configuration of each company, and to roll up the parameters on the basis of the same**.
Xiaomi's logic is different from Apple and Tesla. Apple likes to do pioneering things, such as full screens. It's ugly, but it's Apple's original. This is not the case with Xiaomi, Xiaomi's logic is to push the existing technology one step further and make the technology that is not easy to use easy to use.
From this point of view, from mobile phones to cars, Xiaomi has not changed.
When this line of thinking comes to building a car, we will find thatXiaomi cars do not bring anything new to the automotive industry。Every little bit of the argument looks a little better, but it's true that no new "increments" are being generated. Half of the circle of friends are wailing, saying that after the release of Xiaomi Su7, it is like a beauty who is still holding a pipa and half covering her face suddenly unveiled.
If it's not so beautiful, I just hope it can be beautiful. Whether the technology is good or not, in the end, is not the final word.
A car sold for 500,000 yuan is industrial waste, and selling it for 150,000 yuan is an industrial miracle.
To the disappointment of many rice fans, the money is ready, Lei Jun said everything, but he didn't say **.
As a senior leek, I always habitually take a look at the press conference after the conference.
The Hong Kong stock Hang Seng Index rose 252%, the U.S. stock Wei Xiaoli also rose in the evening, but Xiaomi's stock price fell all the way after the opening of the press conference, and finally liked to raise the ** price of green oil.
Finally stillStockholders endured it all
Let's talk about Xiaomi's thinking.
At the whole press conference, Xiaomi did not roll a projector, nor did it roll a refrigerator color TV. The breakthrough of Xiaomi Su7 has always revolved around the underlying architectureThat's the "Modena" architecture
Listening to those who are a bit like Israel's intelligence agency, Monad, I bet there will definitely be ** typos.
Under this architecture, Xiaomi has given five core technologies——
Xiaomi Super MotorXiaomi HyperEngine, Xiaomi's self-developed CTBAll-in-one battery technology, XiaomiSuper large die castingXiaomi Hypercasting, Xiaomi's full-stack self-developedIntelligent driving technologyXiaomi Pilot as wellXiaomi Smart Cockpitxiaomi smart cabin。
As a user,It is obvious that the three-electric technology of each company is actually very different.
Lei Jun said that his battery was safe, but Geely's battery didn't seem to be in danger. Lei Jun praised the Xiaomi car for its good power and acceleration of 2 kilometers per 100 kilometers8 seconds, but acceleration to 100 km/h 3The 2-second car doesn't seem to be slow.
That is to say,In fact, the technology related to the whole vehicle will not bring fundamental changes to the user experience.
Everyone uses the same set of ** quotients, even if there are some gaps, how far can they be different?Throw money over, and the merchant will naturally come up with good things for you.
The first 4 technologies are all related to the whole vehicle, and only the Xiaomi smart cabin is linked to the ecology.
The intelligent cockpit is what makes Xiaomi cars really different.
It's very simple to build a car, just look at how many new car-making forces have emerged at the beginning, but it is difficult to build an ecologyBecause ecology needs to have scenes
From the user's point of view, perception can be obvious.
When you get out of the car, the smart car goes to the designated place on its own. Just as you go upstairs, the smart car will tell the smart home, "The owner is about to arrive home in xx seconds".
Smart homes can turn on air conditioners, close curtains, turn on lights in advance, and even smart speakers can put your favorite songs in advance.
This kind of "the whole world does you lick the dog" experience, once you use it, you can never go back.
In the future life, the car is not an independent individual, but an indispensable part of the life circle of the "people, cars, and homes". A person uses an Apple mobile phone, drives a Huawei car, and uses Xiaomi software, which is awkward to think about.
Families are vying for the most important entrance, and that one is the car.
Everything related to making money is a big deal, all car companies have begun to work intensively to layout. Huawei has engaged in HarmonyOS , the mobile phone can be seamlessly connected by touching the screen, and Weilai has also launched a Weilai mobile phone, which is almost like a large car key.
Where is the core competitiveness of Xiaomi's smart cockpit?There are two aspects, on the one hand"Those who come do not refuseAnd there is another aspect"Have more children".
Let's start by saying "those who come don't refuse".
Lei Jun said at the press conference that Apple users can also enjoy a high-quality experience when driving Xiaomi cars. The compatibility of Xiaomi cars with Apple devices is very goodThe Xiaomi smart cockpit supports functions such as CarPlay and AirPlay
In the back of the Xiaomi car, not only can you use a Xiaomi tablet, but alsoSupport Apple iPad rear expansion.
This may seem simple, but it's actually very difficult. It's about the same as when you go to KFC for dinner, and KFC tells you that you can eat McDonald's at my place, and I will give you free ketchup.
Boss big pattern.
Let's talk about "having more children".
If a set of ecosystems wants to be implemented, the most critical indicator is the amount of access. What's the point of playing by yourself if no one is playing with you?
According to data recently released by Xiaomi, the number of monthly active users in the world has exceeded 600 million. The surging OS is developed based on the Android vela system, and it is very convenient to upgrade based on Android. Thus, the Xiaomi Surging OS quickly covers 3500 million to 500 million mobile phone users may only take a year.
Mobile phones are one piece, and home appliances are another.
Xiaomi's AIoT platform has connected more than 700 million IoT devices. From large appliances such as TVs, washing machines, refrigerators, and air conditioners to small devices such as sockets, lights, speakers, gateways, and various sensors, Xiaomi has them all covered, and they are all connected to the AIoT platform.
"It's good to have more children to fight", if the whole house is a Xiaomi smart home, and you use a Xiaomi mobile phone, isn't it a matter of course to buy a Xiaomi car?
Having said that, this is also Lei Jun's one-step conspiracy-I'm just going to grab Apple users in the open.
Apple users are a large base in China, and more than half of the annual shipments are flowing into the iPhone. However, this part of the user is not well satisfied in terms of smart cars.
BYD only supports Huawei, Wenjie only supports Huawei, and many domestic manufacturers only support Android phones as their car keys, and even boycott Apple's carplay.
And at this time,Lei Jun stood up and shouted at the "homeless" Apple users, "Come to me, you can enjoy normal treatment with me." ”
Who can't be tempted?Just ask who can not be tempted?
From selling cars to selling mobile phones, it is relatively difficult for a small group to leverage a large group.
Let's assume a perfect situation - even if all NIO owners buy a NIO mobile phone, and each person has one, it is only a few hundred thousand mobile phone orders, which is not as much as Xiaomi's new mobile phone selling in a few minutes.
From selling mobile phones to selling cars, it is relatively simple for "large groups to drive small groups", which Huawei has already demonstrated.
Huawei has hundreds of millions of users, as long as there are 01% of people are loyal to the brand and buy Huawei Wenjie, that is, hundreds of thousands of orders, which can leverage the market value of Cialis of 10 billion.
Therefore, using his influence in the mobile phone industry and shifting this influence to the intelligent cockpit, Lei Jun is equivalent to accelerating at the start.
It's just that we really want to give full play to the potential of the surging OSIt is estimated that two more large iterations of the version will be needed。The premise for users to choose Xiaomi cars is that the car is enough to produce qualitative changes in function.
As for how to launch thisKiller app, that is the next question that Lei Jun has to consider.