Chao News client correspondent Chen Yanping.
Qiantang District closely focuses on Hangzhou's eight-character policy of "nature, tradition, modernity, and harmony", and is guided by the "Work Plan for the Pilot Construction of Hangzhou's Urban and Rural Landscape Zhihuitong Platform Function Expansion", high-quality integration of the two concepts of digital reform and urban-rural integration development, promoting the key variable of "common prosperity supermarket", and forming an important increment of urban and rural landscape vitality and common prosperity.
1. Background of the construction of "Gongfu Supermarket".
In order to fully implement the rural revitalization strategy, further promote the digital reform in the field of rural construction in Hangzhou, and promote the expansion of the functions of the Hangzhou Urban and Rural Landscape Zhihuitong Platform. Qiantang District, as a pilot unit for the construction of "Gongfu Supermarket" for the improvement of urban and rural features, takes digital reform and informatization transformation as the starting point to explore the establishment of the Gongfu Supermarket module of the Zhihuitong platform to realize the online direct sales of Qiantang agricultural products, so that the needs of the people can be more satisfied, the lives of farmers will be richer, and the urban and rural features will be more abundant.
Second, the purpose of the construction of "Gongfu Supermarket".
"Gongfu Supermarket" adheres to the concept of "rejuvenating agriculture and common prosperity", relying on the Hangzhou urban and rural style Zhihuitong platform, carrying the online exhibition and sales function of special agricultural products, and uniting with Gongfu Style Station to put on the shelves local characteristic products such as cultural and creative, agricultural special, and intangible cultural heritage in the style area. Excellent products form brand IP advantages, and use the creation of style model areas to drive regional economic development.
3. Experience in the construction of "Gongfu Supermarket".
Focusing on the two keywords of "digitalization" and "common prosperity", we will focus on the five articles of "full participation, multi-level linkage, benefiting the people, brand building, and deepening operation" of Gongfu Supermarket, so as to give birth to new momentum for the integrated development of urban and rural areas with digital reform and upgrading, and promote the concept of "sharing for all and common prosperity for all" to take root.
1) Be resourceful and multi-functional, and create an atmosphere of co-construction with full participation.
Adhere to the construction of the "common wealth supermarket" as a major matter to benefit the people and enrich the people, and ask the people what they need to ask the people. In order to promote the organic combination of "Gongfu Supermarket" and "Gongfu Style Station", we have successively investigated and visited the "Gongfu Style Station" in the area for 9 times to understand the construction characteristics, characteristic products, and exhibition and sales of the Style Station. Held 4 on-site symposiums and exchange meetings to communicate face-to-face to understand the suggestions and demands of the post station operators, street residents, and farmer representatives on the structural design, operation demands, and preferential policies of the "Gongfu Supermarket". After investigation and research, the "Gongfu Supermarket" module pilot construction plan was comprehensively formulated to truly give full play to the role and effectiveness of "Gongfu Supermarket".
2) Discuss and create a multi-level linkage work system.
Set up a special class for the construction of "Gongfu Supermarket", establish a city, district and street contact platform, establish a regular, fixed-point and phased centralized consultation promotion model, and regularly convene special teams, streets, platforms, construction subjects and technology development companies to carry out special promotion meetings, have carried out 28 regular meetings, clarified 47 key work lists, and promoted all units to take the initiative to do a good job in internal affairs, conscientiously do a good job in cross-cutting, and realize information sharing, problem consultation, and measures.
3) Online and offline, highlighting the service temperature of benefiting the people and facilitating the people.
The "Gongfu Supermarket" digital application applet has been officially launched, and is embedded on the homepage of the Hangzhou Urban and Rural Landscape Zhihuitong Platform, building "one store, one code" and "one thing, one code". Through the "one code" collection of product details, information, origin information, logistics methods, consumption evaluation and other commodity life cycle information, to achieve circulation, consumption link technology upgrading, the current "Gongfu Supermarket" clicks have reached nearly 1,000 people. In the built Gongfu Style Station, an exclusive screen has been configured to display the store and operation demonstration, so that customers can independently understand and purchase Qiantang local characteristic products, so that they can understand at a glance, use it at a glance, and arrive at one point.
4) Multi-point and multi-faceted, activate the endogenous power of brand building.
It has successfully settled in all 84 "Gongfu supermarkets" such as "Gongfu Style Station, Listening to the Tide Songyue" and "Gongfu Style Station, Dongli Xiaozhu", and launched more than 1,500 pieces of various commodities such as intangible cultural heritage products, brand agricultural products, and handicrafts of Gongfu Workshop. Give full play to the role of the "Gongfu Supermarket" brand media, as a lightweight application, give full play to the power of local "Internet celebrities" and "big coffees" in the industry, and use WeChat mini programs as the carrier to cultivate new consumption, optimize the business environment, drain and build a brand matrix, and help build a characteristic brand in Qiantang. In addition, the "Gongfu Supermarket" is embedded with the navigation and positioning function of the post station map, which accurately provides tourists with the location information of the tourist location, "attracts customers to the station" for the Gongfu style station, and changes "traffic" to "retention".
5) Seek deep and practical work, and do a good job in the second half of the article on rejuvenating agriculture and common prosperity.
At present, the "Gongfu Supermarket" Merchant Training Manual has been formulated, which will establish and improve the "Gongfu Supermarket" business training system, including business certification, merchant service ability improvement, merchant marketing ability improvement, etc., with mass satisfaction as the yardstick, starting from the subtleties, breaking through from key points, focusing on improving service levels, and creating a new image of a high-quality service platformWe will build a red common wealth group service system, open up the first end and sales end of agricultural products, strive to simplify the intermediate links of production and marketing, establish and improve the production and marketing distribution system of agricultural products from rural to urban areas, benefit farmers and consumers, and boost the supply and marketing of agricultural productsIt will enrich marketing means by holding Gongfu bazaar activities, providing Gongfu coupons, official publicity, etc., increase the publicity and promotion of "Gongfu Supermarket" and agricultural products, launch the industrial brand, increase the promotion and use rate of the "Gongfu Supermarket" applet, and help high-quality agricultural products to open up the market.
At the new starting point, Qiantang District will take the pilot work of the construction of "Gongfu Supermarket" as an opportunity to coordinate and linkage, make precise efforts, pay close attention to implementation, promote rural digital reform and urban-rural integration development in depth, strive to produce more results and early results, continuously improve the people's sense of gain and happiness, make Qiantang contributions to the full implementation of the rural revitalization strategy, and create more common prosperity practice results with Qiantang recognition!
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