Recently, the 2023 "Taste Yantai Apples, Enjoy Sweet Life" brand building theme publicity and national linkage reporting activity hosted by Yantai Agriculture and Rural Bureau entered Zhongsheng Liquor (Yantai) Co., Ltd
All the way to the wind and rain, all the way to sing. Since 1871, modern apples have a history of more than 150 years in Yantai and gradually radiating to the whole country. The history of brandy brewing in Yantai can also be traced back to the 19th century. In 1896, under the leadership of Zhang Bishi, the founder of Changyu, the first bottle of brandy in China was brewed. It was aged in the underground cellar of Changyu for 18 years before it was officially released in 1914. In 1915, he appeared at the Panama-Pacific International Exposition and won the highest award of the competition, the First Class Medal.
And when an apple meets a brandy, what kind of sparks will it make?The regional flavor and innovative quality of the same lineage are blended together in the century-old historical heritage, which is the unique apple brandy, and this is the century-old legend continued to be written by Yantai Zhongsheng Liquor.
Zhongsheng Liquor (Yantai) Co., Ltd. integrates R&D, production and sales of fruit wine, and has been recognized as a municipal leading enterprise in agricultural industrialization. During the interview, Chen Lei, general manager of Zhongsheng Liquor, introduced that the company has its own apple planting base of more than 800 acres and an annual production capacity of more than 7,000 tons. Taking advantage of the geographical advantages of Yantai's apple production area, the company independently developed three series of products: apple brandy, apple distilled spirit, and apple ice wine. The production of cider not only solves the problem of selling apples, but also contains the dual nutrients produced by apple and biological fermentation.
Chen Lei said that Zhongsheng Liquor has achieved three major breakthroughs in the production of apple distilled liquor series, the first is the breakthrough of raw materials, and its own planting base adheres to pollution-free planting, which provides a reliable guarantee for brewing high-quality liquor from the source. The second is the breakthrough in fermentation, the traditional grain liquor usually adopts solid-state fermentation, the temperature is difficult to control, and it is easy to destroy the aroma and nutrition of the liquor itself, while the apple distilled liquor adopts advanced liquid low-temperature fermentation technology, which can not only retain the fragrance and nutrition of apples to the greatest extent, but also will not epiphyte harmful substances. The third is a breakthrough in distillation, in which apple distilled liquor uses a unique distillation technology to distill the original liquor many times to achieve a high degree of purification, remove methanol and fusel oil, and make the liquor more pure.
At present, Zhongsheng Liquor is the main high-end brand of "Qizhou Apple Brandy", each bottle must be stored in oak barrels for more than 6 years, it is the crystallization of Yantai apple and Yantai brandy technology, representing the highest level of apple brandy in China. The brand's brandy has an amber sheen with a flow of light and shadow, and when the apple brandy is opened, it is sprayed with an intense fragrance that lingers and lingers with an endless aftertaste. The golden yellow wine is crystal clear, floral, fruity, and oak aromas, and the wine is clean and mellow in taste, and all flavors are harmonious.
Thanks to the unique heritage and quality of Jezhou apple brandy, it is now very popular in first-tier cities across the country. On the basis of the continuous best-selling high-end brands, in recent years, Zhongsheng Liquor has launched the mid-range brand of "Geya" apple brandy, and continues to expand its market share.
Today, Zhongsheng Liquor Apple Brandy has successively won the "Gold Award of the 22nd Interwine Wine and Spirits Grand Prix", "Best Domestic Brandy of the 2022 IGC Wine and Spirits Grand Prix", and "2021 Most Valuable Brand for Investment in China Wine Industry Huaxia Award".Apple Distilled Spirits won the "2022 IGC Wine & Spirits Awards Top 5 Chinese Spirits";Apple Ice Wine won the "China Liquor Industry Huaxia Award 2021 Most Innovative Value Brand".
With the spirit of craftsmanship and the responsibility and responsibility of the social owner, Zhongsheng Liquor has mastered the unique secrets and processes of apple distilled liquor brewing, produced a series of high-quality and delicious cider, broadened the application field of apples, and ensured that fruit farmers increased production and income. It has opened a new road for the deep processing of agricultural products, poverty alleviation and agricultural assistance, and the revitalization of the countryside. In the future, the company will continue to devote itself to building a good Chinese national brand and contributing to China's strength in the field of international high-end cider brewing.