Rural revitalization is the only way to achieve common prosperity. The first rural work conference held not long ago pointed out that to promote Chinese-style modernization, we must unremittingly consolidate the foundation of agriculture and promote the comprehensive revitalization of rural areas.
Zheshang Bank thoroughly implemented the spirit of the ** Economic Work Conference, the ** Financial Work Conference and the Economic Work Conference of the Zhejiang Provincial Party Committee, actively played the role of the "vanguard" of finance, and organized a series of activities in 6 cities (hereinafter referred to as the "activities") of "Financial Assistance for Common Prosperity Action - Financial Consultants Go to the Grassroots" to continuously improve the quality and efficiency of rural revitalization services and provide solid financial support for the high-quality development and construction of a common prosperity demonstration zone in Zhejiang.
On December 29, the live broadcast of the "2023 Financial Assistance for Common Prosperity Action" jointly sponsored by Zheshang Bank and Zhejiang Radio and Television Group was successfully held. Representatives from 6 mountainous counties and the financial advisory group shared the stories on the road to common prosperity in the live broadcast room, and deeply analyzed the common wealth code. At the same time, the live broadcast of helping farmers bring goods has received widespread attention, and fans have actively participated in the purchase of delicious food and goods, helping common prosperity with practical actions.
Finance helps to enrich the mountains and seas, and the good things glow with humanistic feelings.
As one of the series of activities to "implement the spirit of the first-class financial work conference and practice the good book finance", Zheshang Bank took the initiative to upgrade its service model and innovated in the form of a "common wealth caravan" to carry financial consultants to the fields and discuss the common wealth with local enterprises, agricultural makers and first-class departments face-to-face.
On December 29, the "Common Wealth Caravan" drove to the live broadcast site of the "2023 Financial Assistance for Common Prosperity Action", carrying the entrepreneurs and financial consultants behind the delicious food in six mountainous counties in Zhejiang, including Hangzhou Chun'an, Quzhou Jiangshan, and Taizhou Sanmen, to gather in the live broadcast room, and brought delicious hydrangea sauce, high-quality royal jelly, fat and fresh blue crabs, mellow and refreshing alpine Longjing and other mountain and sea goods.
It is worth mentioning that behind every good thing recommended, there is an inspirational story of financial assistance entities, entrepreneurs struggling and innovating to bring wealth, and they are endowed with strong humanistic feelings.
Wang Fugen, head of Hangzhou Qiandao Lake Xingbao Mushroom Industry Professional Cooperative, said in the live broadcast that hydrangea is known as the "king of ten thousand mushrooms", and the research and development and cultivation process is extremely difficult. "In order to cultivate hydrangeas, we invested a lot of money in the early stage, looking for personal loans and asking for support from friends. Later, Zheshang Bank and financial consultants helped me come up with ideas, which not only solved the project funds, but also helped me open up and upgrade various sales channels, and more and more people in the village were willing to follow me to do it, and everyone became rich together. ”
The way and concept of financial assistance to enterprises are advancing with the times, not only staying at financing, but 'financing + financial intelligence'. Lu Pinfang, deputy general manager of the corporate department of Hangzhou branch of Zheshang Bank, said that due to the lack of collateral, the amount of approved credit is generally low. After learning about the situation, the financial consultant of the Chun'an branch of the bank formulated a financing plan, used the identity of the enterprise as a "national science and technology-based small and medium-sized enterprise", linked up with the provincial guarantee talent science and technology guarantee branch, and quickly completed a series of processes from credit declaration, approval, guarantee to lending, and invested 3 million yuan in loans to the enterprise.
The live broadcast of the 2023 Financial Assistance for Common Prosperity Action was simultaneously broadcast through platforms such as Beautiful Zhejiang, Qianjiang**, Zheshang Bank** and Douyin, which received wide attention from the market, and fans actively participated in the purchase of delicious food and good things in the live broadcast room.
I usually squat in the shopping live broadcast room, purely for a 'low price', but after listening to the experience of the 'King of Ten Thousand Mushrooms', I couldn't help but chop my hands and ordered four orders of hydrangea sauce for my parents and relatives at home, so I thought it was an early delivery of New Year's goods!Ms. Li Ming (pseudonym) said that while placing an order for local local products, she could also listen to the boss tell about her entrepreneurial experience.
Financial advisors empower financial living water to water the fruits of common prosperity.
In Zhejiang, in order to promote the comprehensive revitalization of rural areas in 26 mountainous counties, the Zhejiang Provincial Party Committee issued the "Opinions on Supporting the Comprehensive Revitalization of Rural Areas in 26 Mountainous Counties and Accelerating the Common Prosperity of Farmers and Rural Areas", anchoring the three main runways of agricultural "double strength", rural construction and common prosperity of farmers, focusing on supporting and promoting the integrated development of primary, secondary and tertiary industries in rural areas in 26 counties in mountainous areas, extending the industrial chain, and promoting the development of industrial projects with obvious comparative advantages, strong agricultural and rural capabilities and large employment capacity, so as to form a development pattern of "one county and one industry".
In the past month, a group of financial consultants from banks, law firms and other institutions have taken the "common wealth caravan" in Hangzhou Chun'an, Quzhou Kecheng, Taizhou Sanmen, Lishui Longquan, Wenzhou Yongjia, Jinhua Pan'an and other places, and carried out warm exchanges with local enterprises and characteristic enterprises in the round table of common wealth, so as to "jointly inquire and take the pulse" for the development of enterprises, realize public welfare education through "one line and one school", and sow the seeds of "good finance".
Yongjia Xunzhai Primary School is an ordinary school in Yongjia, Wenzhou, with more than 70% of the 462 students left-behind children, and the vast majority of students have difficult family life. Lv Zhiren, principal of Yongjia Xunzhai Primary School, said at the event that since the pairing with Zheshang Bank in May 2021, the bank has not only provided more than 1.4 million yuan in financial assistance and given all-round material support to teachers and students in difficulty, but also established a campus photovoltaic power station and donated all the benefits generated by power generation to the school. "The children in the mountainous areas feel the strong love and warmth of the society, and they can concentrate on their studies without worries. ”
Zheng Feng, a celadon artist in Longquan, Lishui, won the title of master of ceramic art in Zhejiang Province, and many works were collected by national and provincial museums and selected as diplomatic gifts. However, the studio is extremely simple, and if you want to upgrade the studio or purchase the plant, you are suffering from the difficulty of lack of asset collateral financing.
The craftsmen who have been in contact with Zheshang Bank said, "Our most valuable thing is this craft." In helping the inheritance and innovation of celadon skills, I think the value of financial consultants is to explore the cultural value and characteristics of local characteristic industries, and through product innovation, truly let the financial living water accurately drip irrigate the local sword and porcelain culture. ”
At the same time, the activity excavates local good things, develops sales channels, and contributes financial strength to economic development, innovation and entrepreneurship, and villagers' prosperity in offline markets and online markets. In particular, let the people in the mountains and seashores have work and money to earn at their doorsteps, and truly feel the changes brought about by promoting common prosperity.
Quzhou is the hometown of bees in China, inheriting the intangible cultural heritage skills of "beekeeping and honey making". As one of the leading enterprises in the local bee industry, Xu Shenghao, general manager of Zhejiang Qianhong Bee Products, said at the event that the company has a large capital demand in the purchase of raw materials and product marketing and promotion, but due to the lack of collateral, it is restricted from expanding reproduction. Zheshang Bank issued a credit loan of 2 million yuan to the enterprise through the characteristic product of "Farming and Breeding Common Prosperity Loan", which not only promoted the development of the enterprise itself and the local economy and society, drove the employment and income of local villagers, but also supported the inheritance of intangible cultural heritage skills with innovative financial services, demonstrating the important role of finance in helping rural revitalization.