Let's drop a question first:
When it comes to mobile phone brands that have disappeared from the public eye, who will come to mind first?
Some time ago, it was probably because of the relationship between Redmi and OnePlus that both celebrated their 10th anniversary.
This topic has aroused widespread discussion on Weibo.
Truly. Looking back on the past ten or even twenty years, the mobile phone market has already gone through many rounds of reshuffle.
In terms of the domestic market, it is now basically divided by Guohua Mi ov Yao.
Many big names that were familiar to everyone in the past have gradually been forgotten by the market.
Of course, you have to say that they have all disappeared, but there are also some brands that have not completely disappeared.
In addition to LeTV and Coolpad, which Brother Ji talked about before.
Like Bird, Little Pepper, Tianyu, Gionee and other established manufacturers.
In fact, I am still making mobile phones.
It's just that the destination is the same. Entered the Douyin live broadcast room and sold cheap versions of iPhone, Huawei, Xiaomi...
Waveguide. Waveguide phone, fighter in mobile phone. 」
Perhaps most of the young friends here have never bought a mobile phone from Bird.
But when it comes to this classic advertising slogan, everyone must be familiar with it.
Although it sounds a bit of a copycat.
But it is undeniable that as one of the first domestic mobile phones in history, the waveguide.
There was indeed a very glorious history.
In 1999, Bird, which was previously a pager company, decided to enter the mobile phone industry under the leadership of CEO Xu Lihua.
Waveguide, which had just started the game, chose to cooperate with the French company Sagem.
Relying on overwhelming marketing, Bird soon spread its reputation all over the country, and mobile phone sales skyrocketed.
In 2003, Bird had already shipped 10 million mobile phones.
directly overturned overseas brands such as Motorola and Nokia, and became the first in the domestic market that year.
However, as mentioned earlier, he chose to cooperate with Sagem + Waveguide started with crazy marketing.
In terms of product design for mobile phones, it does not have its own core technology.
After quickly becoming the first domestic producer, the strong period of waveguide did not last long.
Under the influence of factors such as the subsequent strengthening of overseas brands such as Nokia, Bird began to experience a sharp decline in sales in 05.
In addition, in 06, Bird's overseas team chose to leave to found Transsion, and the domestic team switched to car manufacturing.
The Bird mobile phone quickly disappeared.
Time is back in time.
Just when Brother Ji thought that the Bird mobile phone had already been cold.
By chance, I actually swiped their live broadcast room on Douyin again.
It's just that the style of painting has become like this:
Good, good, good. Another serious mobile phone can't be sold, so it's shifted to sell copycat machines, right?
The live broadcast room still hangs the classic logo.
But the sale of mobile phones, turned into this:
2023 flagship new machine Waveguide Z1 Pro, 65-inch flexible screen, octa-core flagship processor...
The elements are complete. It's all about your next iPhone, so why bother with an iPhone.
Brother Ji flipped through the detailed parameters.
The so-called octa-core flagship processor, is the MediaTek G85.
Performance is really the low end of the low end.
Photo source @ Geek Bay).
The rear looks like a triple camera.,But the details page doesn't write specifications.。
There is a high probability that it is one true and two false.
But even so, looking at the sales, it is still bleak.
Heavenly Language. As a celestial language that is about the same time as the waveguide.
Its predecessor, Tianyu Langtong, started by making copycat machines.
It was even once called the king of China's copycat machines.
It was not until 2006 that Tianyu Langtong changed its name to Tianyu and became a serious mobile phone brand.
In terms of achievements, in 2007, shortly after Bird fell from the altar, Tianyu also won the first place in China.
As for the current Tianyu.
In addition to the occasional Tianyu feature machine that can be on the list of major shopping festivals.
They are on Douyin, and they also have a lot of wild mobile phones.
Don't use 8999, don't use 4999, only 499 yuan.
If you can take a P60 Art home, I'll ask you if you want to blow it up, right?
There is also an official store that sells smart watches.
I won't comment on all kinds of propaganda under the banner of domestic products.
Let's shoot a short ** content.
It's quite abstract to be honest.
The cover points to Huawei's store, why do you think the anchor wants to recommend Huawei's products.
As a result, as soon as she turned the camera, she introduced her own products with her backhand.
You. It is a person who understands the traffic password.
Gionee. A few days ago, Redmi's 10th anniversary press conference.
Lu Weibing said on stage:
The past decade has been a sea of ups and downs for the mobile phone industry, with many brands disappearing and many brands forgotten by consumers. 」
As soon as these words came out, sure enough, many netizens brushed up on the public screen again, Gionee.
As Lu Weibing's former owner.
As we all know, Gionee, which used to be a domestic tyrant, was filed for bankruptcy liquidation as early as 2018 because his boss ran away.
But!Gionee won't make mobile phones at all?Neither is it.
Similarly, Brother Ji casually swipes Douyin and various mobile phones to bring goods in the live broadcast room, and it can often be seen.
And the style of the machine is also more exaggerated.
Good guys, 480000 AI smart photos .
It's a bit of a pity not to take it to DXO to make a list.
A former executive, now joining Xiaomi as part of the Avengers.
Similar to Gionee's situation, there is also a small pepper phone.
Peppers. In fact, Little Pepper is not too old a manufacturer.
Its appearance was also influenced by Xiaomi's sweeping across the country.
It was founded in 2012 by founder Wang Xiaoyan.
In that era when a large number of new brands competed with each other for cost performance, Little Pepper did cause a lot of repercussions on the Internet.
However, like many of its peers at the time, the follow-up volume did not move, and it quickly disappeared.
Today, its founder, Wang Xiaoyan, is one of Xiaomi's vice presidents.
What about the Pepper phone?
Hehe, also quietly sold copycats.
And judging from the mobile phone, after so many years, it still can't forget Xiaomi and Huawei.
Having said that, I don't know if the friends have found out.
In fact, in recent years, mobile phone brands that have announced their withdrawal from the mobile phone market, or quietly disappeared.
Basically, there are two directions of development.
For example, LG, Lenovo, etc., although they don't sell mobile phones now, they can still live well through other industries.
But like these mentioned by Brother Ji today.
It has basically become a member of thousands of copycats.
In the final analysis, it's because of these brands, there is no core technology in itself.