In the midst of busy city life, we often seek a little solace and relaxation. This weekend, with the sun shining and the breeze not dry, I met up with a few friends to head to one of the city's famous swimming pools to take a dip in the water and soothe the fatigue of the week. However, when we arrived at the swimming pool, we were told that the annual pass would be invalid at the end of the month, and we were advised to spend it as soon as possible. The reason: the cost is too high, the number of consumers has plummeted, and it may be closed for 24 years. In the face of this sudden news, we couldn't help but feel sorry, so it drew my attention to the current situation of the traditional entertainment industry, such as KTV, gyms, yoga studios, etc.
Looking back, the traditional entertainment industry has occupied an important place in our lives. The swimming pool is a good place for people to escape the heat and exercise in summerKTV is a popular place for friends to gather and sing and singThe gym is a hot place for urbanites to pursue health and shape their bodies. They were once the darlings of the market and attracted countless consumers.
However, with the change of times, the traditional entertainment industry is gradually showing fatigue. According to statistics, in recent years, the passenger flow of swimming pools, KTVs, gyms and other places across the country has declined sharply, and many businesses are facing business difficulties, and even forced to close down.
For the plight of the traditional entertainment industry, rising costs are a factor that cannot be ignored. With the increase in rent and labor costs, the operating pressure of many entertainment venues is increasing. In addition, consumers' entertainment needs are constantly changing. Traditional entertainment venues are often expensive, which makes some consumers start to turn to other more affordable entertainment methods.
At the same time, the quiet rise of new entertainment methods has also shifted some consumption directions, such as: outdoor fitness, hiking, wild camps, etc. These activities not only allow people to relax and unwind, but also improve their physical health and experience the beauty of nature. According to statistics, the number of people participating in outdoor fitness and experiential tourism has continued to grow in recent years, and the market size is also expanding. This shows that more and more people are looking for healthier, more environmentally friendly and economical forms of entertainment.
In addition, the changes in consumer groups of different ages have different needs for entertainment methods. Post-60s consumers occupy a certain market share in the traditional entertainment industry, and with their gradual withdrawal, post-70s consumers have gradually weakened their enthusiasm for traditional entertainment due to the pressure of work and life. Post-80s and post-90s consumers pay more attention to personalized and differentiated experiences, and are not as interested in traditional entertainment methods as previous generations. Post-00 consumers pay more attention to technology-related entertainment, lack of identity with traditional entertainment methods, they prefer challenging projects, pay more attention to spiritual satisfaction, and are more willing to choose entertainment methods that can resonate with themselves, rather than just pursuing material enjoyment.
Of course, the traditional entertainment industry that remains in the process of reshuffling must have an innovative business model to attract consumers in a more personalized and differentiated way. For example, some gyms have launched customized fitness programs, and KTV has also tried to introduce new elements such as interactive games and VR technology to meet the needs of young consumers. Yoga studios began to introduce yoga culture courses, and cooperated with local communities and cultural institutions to hold yoga activities to enhance consumers' sense of belonging and participation.
In short, in the future, with the continuous development of science and technology and the improvement of people's living standards, I believe that our entertainment methods will be more diversified, personalized and intelligent. In order to obtain better development opportunities in this context, the traditional entertainment industry needs to constantly keep pace with the times, bring forth the new, and integrate and develop together with emerging entertainment methods. Only in this way can we have a diverse future.