"Zhang Wansen, it's snowing!”
I remember that when the first heavy snow this winter, many netizens left messages in the comment area.
This New Year's Day holiday, accompanied by the release of the movie "Twinkle Twinkle Twinkle Star", fancy "snow fields" across the country
It has also exploded on major social platforms.
When the subtitles began to be released at the end of the film, "snowflakes" fluttered above the theater
The snow field is embarrassing", "Zhang Wansen, local blizzard".
Zhang Wansen holding an umbrella" and other topics.
Appeared on the Weibo hot search list.
The film was created by the original cast of the TV series, with Qu Chuxiao and Zhang Jianing playing the male and female protagonists Zhang Wansen and Lin Beixing respectively. After the drama version was launched in January last year, it came out of the circle as a dark horse and became iQiyi's first account-sharing drama to break 100 million.
In the TV series, Lin Beixing said softly in the snow, "Zhang Wansen, it's snowing." It is a classic episode in the series, and it is precisely because of this line that it has become the creative origin of the "snow field" of the movie version of "Twinkle Twinkle Twinkle Star", and it was announced that it would be at 13:14 on the day of the release on December 30, and 1314 theaters across the country will organize a "snow field" that will snow. Under such marketing, many theaters were sold out in seconds as soon as they sold out.
Judging from the audience's reaction to the "snow field" on the first day of release, some of the artificial "heavy snow" sprinkled all over the theater, and the audience was covered with artificial snow. An audience member said, "Your sentence, Zhang Wansen is snowing, and the cleaning aunt showed a helpless smile, and the cleaning aunt said, don't sweep it over." I can't even imagine what I will become when I dress up beautifully to go to the movies, and come out of the snow. Some netizens also said, "This snow is really outrageous." However, some netizens said that the "snow field" has a sense of ceremony, freshness and fun, "It's snowing in the movie theater, it's the first time I've seen it." ”
"Snow Field" is a marketing method launched by the filmmaker, and the performance of each theater is different.
In order to ensure safety and environmental protection, and at the same time have a better snow effect, some theaters have purchased 4 snow guns by themselves, and each venue is equipped with about 8 staff members who are responsible for snowmaking, guidance, cleaning and other work. After the show, the audience can also receive a set of official commemorative cards for the film with the ticket stub. On that day, the theater had two "snow field" events. On the evening of December 31, there will also be an event, and "Snow" is scheduled just for New Year's Eve. The theater will decide whether to add a show based on the actual feedback from the audience.
Due to the fact that the snow equipment in each movie theater is not uniform, an embarrassing thing happened.
Some theaters use snow machines, some theaters use snow spray cans, some movie theaters are fixed positions, and some movie theaters find employees to carry the machine around and spray, so some become blizzards, some become avalanches, some become local light snow, and some become Want Want snow cake ......
According to the reporter, for safety reasons, most of the cinemas canceled the snow cans and purchased snow machines, and some cinemas in Chengdu snowed outside the cinema in order to prevent the chairs in the cinema from soiling.
Previously, Vientiane Cinema issued an announcement on Weibo, saying that in order to effectively protect the personal and property safety of the audience, the cinema decided to cancel the special snow event of the movie "Twinkle Twinkle Twinkle Star" released on December 30 and 31.
However, many netizens also have different views on this.
According to the Beijing Evening News, Ms. Li and Mr. Qu, a couple audience, happened to be sitting near the snow gun, and the "snow" above their heads was unusually heavy. "We didn't know exactly what the snow was going to be, but we didn't expect it to be so close, and it worked pretty well. Ms. Li said that she had swiped the relevant information of "Snow Field" on the short ** platform before, although she didn't know that "Twinkle Twinkle Twinkle Star" was a spin-off movie of the same name series, but the idea of "Snow in the Theater" really aroused her interest. Because there were so many people grabbing tickets, Ms. Li almost didn't buy them. "I can give this movie a score of 8 because it really meets the audience's ritualistic needs and has commercial value. Mr. Qu said.
*: Comprehensive Orange Persimmon Interactive City Express, Beijing Evening News, Red Star News.
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