Recently, the topic of low prices in the snack industry has attracted more and more attention. In the competition of many snack brands pursuing low prices or extreme cost performance, Shi Yonglei, chairman of Laiyifen, responded in the circle of friends that the Laiyifen team has been starting from the perspective of users, selecting high-quality raw materials from the world, and has been pursuing to optimize costs from all links of the industrial chain, and the cheapest under the same quality, so that consumers can really get benefits. This is also the core concept of Laiyifen for 25 years.
Consolidate the ability of the first chain.
High-quality cost-effective "doer".
Consumer-oriented, in order to do a good job in high-quality and cost-effective products, Laiyifen continues to strengthen the capacity building of the first chain. In order to give benefits to consumers, Laiyifen and the best business in the base co-construction, technology empowerment, process co-creation optimization and upgrading, in order to achieve production capacity improvement, cost reduction and efficiency increase, and finally Huili users, such as Xianghua, the price has increased from 138 last yearMore than 9 catties dropped to the current 779 yuan catty, a year-on-year decrease of nearly 44%. In addition to the citron, a number of products such as melon seeds have also been lowered by the cost optimization of the ** chain.
It is worth mentioning that the chocolate raw materials are constantly rising, but Laiyifen has always insisted on not increasing the price, and the price of its products such as Mai Lisu on sale has a certain advantage over other similar products on the market. For products that consumers frequently repurchase, Laiyifen optimizes and controls costs by increasing the purchase of raw materials and improving production processes. Its main products such as small walnut kernels, pecan nuts, pine nuts, macadamia nuts, etc., will benefit consumers through the way of optimization, so that consumers can buy more high-quality snacks at a more affordable price.
In order to listen to the voice of consumers and solve consumers' doubts, Laiyifen has set up a customer satisfaction department, which will organize customer service personnel to improve and solve problems as soon as possible according to consumers' feedback. These measures further demonstrate Laiyifen's dedication and attention, so that consumers can enjoy a more reasonable and satisfactory shopping experience.
As a leading enterprise in the snack industry, Laiyifen not only makes great efforts in product research and development, first-class chain construction and quality control, but also pays attention to providing high-quality and cost-effective products to meet the needs of consumers. They select the world's good raw materials, establish a planting base at the source of raw materials, continuously optimize the cost of the first chain through continuous innovation, and give preferential treatment to consumers through the best optimization method, so as to be reasonable and fair, and the unremitting efforts and persistence in the past 23 years have won them a good reputation and broad market prospects.
Laiyifen said that whether it is now or in the future, it will always focus on "doing a good job in every product with heart", pay attention to consumer feedback and actively improve while meeting consumer needs, and provide consumers with a better shopping experience. In the face of consumers who are increasingly pursuing "high quality and cost performance", this brand is winning the trust and support of consumers with excellent product quality and reasonable strategy, which has also laid a solid foundation for its long-term development.
Launched "Weekly Hits".
Be the "intimate person" of users
In order to allow consumers to buy affordable, Laiyifen launched the activity of "Weekly Explosive Models", updating a popular product every week, which can directly save users about 30-60% of the preferential margin. Laiyifen adheres to the principle of providing cheap and high-quality products, aiming to allow consumers to buy high-quality snacks with more affordable products, which enhances the attractiveness and competitiveness of the brand to consumers.
We see that Laiyifen has always stood in the perspective of users, selected high-quality raw materials from all over the world for consumers, and constantly pursued the best cost. This kind of dedication and persistence will win a broader market prospect for the brand and bring more affordable and delicious food to consumers.
It is worth mentioning that the competition in the snack market is far more than price reduction, product innovation, brand marketing, channel construction and other aspects are also key. Although price reduction can improve the competitiveness of products, how to attract consumers' attention through innovation and marketing on the premise of ensuring product quality will become a problem that snack brands need to face and solve together.
Adhere to the "conscience + benign" value chain.
Be a good "pioneer" in the industry
If a company wants to succeed, it must first find a "value anchor".
As a pioneer and practitioner in the snack food industry, Laiyifen's "value anchor" falls on the dual value chain of "product quality--- conscience value chain and enterprise management ---benign value chain", so as to continuously promote the professional division of labor and benign and healthy development of the snack food industry.
According to reports, in order to continuously improve its own capabilities, in the past ten years, Laiyifen has continuously led strategic partners to study and Xi abroad. Yu Ruifen, president of Laiyifen, once said that what he felt most deeply was the ultimate ingenuity of food industry enterprises in various countries and regions in the pursuit of high quality, high taste and high safety. A good enterprise and a good product are often not to win in short-term competition, but to use the ultimate craftsman spirit and experience for a hundred years. It is necessary to adhere to the original intention, always adhere to the persistence and pursuit of quality as the first element, and assume the important responsibility of spreading Chinese food culture, so that China's food industry can turn from large to strong, and enjoy a good reputation and shine in the world.
In general, under the trend of consumption grading and downgrading, more and more competition is not just the best competition, but the value of the competition. The value of competition means that your formula, your raw materials, and the upstream chain capacity must really be able to achieve high-quality capabilities in all aspects, and on this basis, to achieve lower quality, which is the test behind the ability of the chain, and this is a kind of Chinese-style innovation. It is believed that Laiyifen, which played the role of "pioneer" in many aspects such as snack food chain model, clutch bag innovation model and fresh snacks, will still be able to rely on the "conscience + benign" value chain to get closer and closer to consumers while always continuing to develop for the better.