Why are drinks getting more and more expensive now?
With the development of society, our quality of life continues to improve, but at the same time, we also find that the ** of many daily consumer goods is also rising year by year, among which beverages are the most obvious example. In the past, a bottle of ordinary mineral water was only sold for one or two yuan, but now, the mineral water ** we see on supermarket shelves ranges from three or four yuan to a dozen yuan. So, why are drinks getting more expensive nowadays?
First of all, the production process of beverages has become more and more complex from the point of view of production costs. In order to meet consumer demands for taste, quality and health, beverage manufacturers need to use better water sources, finer processing techniques, and more efficient packaging materials, all of which will undoubtedly increase production costs. At the same time, with the improvement of environmental protection requirements, many enterprises also need to invest in the construction of sewage treatment facilities, which will also increase operating costs.
Secondly, from the perspective of market competition, although the beverage market is fiercely competitive, the market share is increasingly concentrated in a few brands. This is because with consumers' higher and higher requirements for quality and brand, only companies with certain strength and brand influence can survive in such market competition. With their own strength and brand advantages, these big brands can sell products with higher quality, which further pushes up the level of the entire market.
In addition, from the perspective of consumer psychology, consumers' demand for beverages has shifted from simply quenching thirst to pursuing quality, health and taste. This makes some high-end, organic, additive-free beverage products favored by consumers. Although the ** of these products is relatively high, consumers are willing to pay more for the pursuit of better quality and taste.
To sum up, there are many reasons why drinks are getting more expensive nowadays. From production costs, market competition to consumer psychology, these factors have affected the best level of beverages to varying degrees. But in any case, as consumers, we need to look at the best rationally, not only to pursue quality and health, but also to avoid blind consumption.