Author: Reporter Xu Xinting.
*: Daily Business Daily.
The economic recovery and the resumption of large-scale events in 2023 can be seen from the number of visitors at a conference center. It is located in Wukang Town, Deqing County, with a total construction area of about 10The 70,000-square-meter Deqing International Conference Center has recently completed data statistics, and in 2023, it will achieve 250,000 people of catering reception guarantee. Chen Jianwei, general manager of Deqing Fengqi Catering Management, which provides operation services, said happily, "The huge base proves that our management model is effective and sustainable. ”
Exterior view of Deqing International Conference Center.
According to Chen Jianwei, Fengqi Catering came into being in 2010 to meet the reception needs of Huzhou Qiushi Education Group, and after more than ten years of development, the company has expanded three hotel catering businesses. Completed in October 2018, the Deqing International Conference Center is the permanent site of the United Nations Geographic Information Conference, which mainly undertakes international conferences and large-scale exhibition activities. In 2021, Fengqi Catering won the catering service operation right of Deqing International Conference Center through bidding, including guest catering services and staff restaurant catering services.
The opening ceremony of the 2023 World Brand Moganshan Conference.
The opening ceremony of the first China Conference on Surveying, Mapping and Geographic Information.
In 2023, with the dissipation of the new crown pneumonia epidemic, the Deqing International Conference Center finally ushered in large-scale activities after a few years, and held many large-scale conferences such as the 2023 World Brand Moganshan Conference and the 1st China Surveying, Mapping and Geographic Information Conference throughout the year, as well as a number of large-scale wedding banquets with more than 100 tables. Fengqi Catering has also tested the ability of a company to provide large-scale catering services.
Large-scale corporate activities were held at the Deqing International Conference Center.
Usually, our three hotels have regular chefs and service staff, but in order to cope with the huge and indirect banquet demand and consumption frequency of the International Conference Center, we have innovatively adopted a unique hourly salary management system. ”
The hourly salary management system, simply understood, is a flexible employment model reached between Fengqi Catering and local personnel. Whenever the Deqing International Conference Center is going to hold a large-scale banquet or large-scale event, Fengqi Catering will not only dispatch the chefs and service personnel of its three hotels to ensure it, but also send orders to the local "mobile troops" to flexibly adjust and arrange personnel.
Deqing International Conference Center catering guarantee.
It's an ideal way to save money and motivate people at the same time," says Chen. At present, there are more than 100 fixed partners of Fengqi Catering, "We will first find suitable personnel in the local area, and reach cooperation after the two sides have a full understanding, and provide these personnel with opportunities for continuous practice through unified training, so that they can fight a beautiful battle when there are large-scale banquets or activities." ”
Chen Jianwei said that this cooperation model has helped Fengqi Catering "survive" the business cold period of Deqing International Conference Center, and also "won" the business explosion period in 2023. "The practice in 2023 proves that Chairman Shen Fachu's original judgment is correct. He said that serving large-scale banquets is to solve two problems, one is the first chain of ingredients, and the other is the employment of personnel. "For Fengqi Catering, the first chain of ingredients is naturally not a problem, and the employment of personnel is to use social forces and professional training, use the spare time of local factory employees, pay by the hour, and complete the guarantee tasks of a number of large-scale activities.
As a separate business segment of Huzhou Qiushi Education Group, Fengqi Catering's annual revenue in 2023 will exceed 100 million yuan. According to Chen Jianwei, Fengqi Catering respects Deqing cuisine and Hangzhou Huzhou fusion cuisine, and has been exploring differentiated development in order to meet the diverse needs of customers. Depending on the hotel, the menu and operation will be different.
For example, Jincaifang, which opened in 2010, is the starting restaurant of Fengqi Catering, focusing on special fast stir-fryingFengqi Hotel, which opened in 2018, focuses on business banquets and large-scale wedding banquetsFengqi Dongchen Hotel, which opened in 2021, mainly focuses on special boxes and small banquets, and due to the large number of foreign tourists, the hotel operation team deliberately emphasized its "Internet celebrity" attribute and arranged special personnel to operate online promotion.
Fengqi Dongchen Hotel opened in 2021.
Chen Jianwei said that under the business strategy of continuous learning, exploration and review, the "Fengqi Department" catering has continued to develop, and the banquet guests have formed a reputation in the local area.