Christmas is here, which means that this year's peak season is coming to an end. There have been many sellers who have complained to Brother Min that the recent sales and traffic have begun to plummet!
I want to ask if the traffic of Amazon's US station has been poor recently?I have a product that goes from more than 20 orders at sunrise to one order a day, and the ads start to have no conversions. Here's why".
Sales have been dropping recently, and today they have been cut in half."
Sales have declined, but Amazon's actions have not decreased!
Amazon peak season announcedThe end
According to the feedback of some sellers, the "cut order" tag has appeared on the detail pages of some products: "arrives after Christmas".
This label means that after buying the product, it will not arrive until after Christmas, but the sellers must buy the product to be used during Christmas, and if it cannot be reached before Christmas, the buyers' shopping enthusiasm will naturally fade a lot, and the order volume will decline.
And the appearance of this label means that the peak season is over!
For cross-border sellers, in the off-season, in the face of the decline in buyers' desire to buy, the first thing to consider is how to keep profits.
The main thing in the off-season is to store energy and prepare for the outbreak of the high season. The most important thing in the off-season is not to run sales, because in the off-season itself is not easy to sellMake good use of the off-season to optimize the listing, maintain the link weight and ranking, optimize the product link to the best state, and make a breakthrough when the peak season comes.
In terms of advertising, the advertising budget can be appropriately reducedPart of your budget can be used to run some long-tail words or test out some new advertising plays. For those ads with very low clicks or even no conversions, the bid can be appropriately lowered to reduce some unnecessary spending.
In addition, for sellers, there is one most important off-season, that isRisk control.
There is a KYC audit in the United States
Recently, many sellers have reported to sellers in the circle, saying that their US station has encountered KYC audits for collections, not only in the United States, but also in Japan, Canada and other sites.
You must know that KYC audits have always been triggered by Amazon's European stationThe purpose is to find out whether the funds in the account are legitimate, whether the products sold in the seller's store are legitimate, and whether the transaction object is a high-risk person or region.
So as soon as this incident came out, sellers began to complain about what kind of moth Amazon was doing!
Is this a disguised way to want me to turn on Amazon Currency Converter for Sellers?”
Our North American station also received the mail this morning, and it was exactly the same, and we didn't dare to move it."
I received emails in Canada and the UK with the same back-office prompts as you."
To this end, the sellers who received the KYC review immediately asked their third-party customer service for collection, and some sellers summarized the plans of different payees:
1.Change the bank card binding with the same name and wait for verification (channel - Wanlihui manager).
2.Don't worry about it for the time being, bug (channel-peer Payoneer manager).
3.If there is a problem, the bank card will be eliminated in about 2 days (channel - peer seller).
At present, what Brother Min has learned is that the KYC audit of the US station is different from that of the European station, and the seller who receives the review should contact the customer service of your third-party collection account, so that the collection platform can communicate with Amazon, and you should not act rashly.
Therefore, in the off-season, it does not mean "rotten and inactive", it is still necessary to spend time to analyze and study advertising data and market trends, and always keep an eye on the performance of the store.
Although the market is divided into off-season and peak season, but we do operation products are not divided into off-peak seasons, but the focus of each time is different, do not fish for three days, dry nets for two days, and maintain a positive and good attitude, so that there will be returns!