Recently, Jane Eyre launched a new product "Light Food Yogurt", with the product concept of additive-free minimalist and pure formula and precise sugar control, to provide consumers with a new choice of light food meal replacement that is both healthy and delicious, and to open a "new food generation" for consumers to live a healthy life.
The upgrading of the concept of health has driven light food products to take advantage of the wind
In the era of post-pandemic recovery, people's attention to health needs has never been higher. As an important carrier of a healthy lifestyle, after nearly 20 years of preliminary market education, light food products have begun to accelerate their penetration into the traditional catering industry and steadily enter the "100 billion scale" club. According to the "Big Data Report on Light Food Consumption", the scale of the domestic light food market will exceed 100 billion yuan in 2022, accounting for about 10% of the total catering revenue within five years.
However, many light food products have pain points such as "insignificant fat reduction effect", "poor taste" and "low cost performance", which are misplaced with the personalization, quality and refinement needs under consumption upgrading, and are deeply criticized by consumers. At the same time, as a nutritious and probiotic-rich health food, yogurt has soared in popularity on social networks in recent years, and frequently appears in subdivided scenarios such as fitness fat loss and convenient meal replacement.
CBNDATA data shows that the top three factors that consumers pay attention to when buying light foods are protein content, calories and freshness, which coincides with the three core elements of sugar-controlled yogurt: rich in nutrition, low in calories and fresh in quality. This makes yogurt, especially healthier additive-free, low-temperature yogurt, one of the top priorities for consumers when shopping for light foods.
Low-GI and low-GL dual authentication unlocks new options for healthy living
As a new member of Jane Eyre's sugar control family, Light Food Yogurt inherits the brand genes and core advantages of Jane Eyre's precision sugar control, and designs two options, 0% sucrose and 4% sucrose, which can not only meet the needs of primary sugar controllers for gradient sugar reduction, but also provide 0% sucrose pure dairy products to high-level sugar controllers to meet the different sugar control needs of consumers.
Among them, Jane Ai light food yogurt 0% sucrose has passed the dual product certification of low GI and low GL. It is understood that GI and GL are key indicators used to measure the impact of food on blood sugar, and foods with low GI and low GL usually have a low glycemic index, which can match the blood sugar management needs of people who lose weight and control sugar, and provide consumers with a healthier eating experience.
The sour taste has always been a problem in the sucrose-free yogurt industry, and many products on the market use sugar substitutes and fructose to reconcile the sour taste, which is undoubtedly contrary to the healthy positioning of sucrose-free yogurt.
Light yogurt 0% sucrose adheres to the pure formula, follows the production and manufacturing system of Jane Eyre's "no sucrose and no acid", does not add any sugar substitutes and sucrose in the whole production process, and weakens the sour and astringent taste of yogurt to the greatest extent through fresh milk concentration technology and unique fermentation process, so that the nutrition and deliciousness of fitness and fat loss people are correct.
Dairy experts pointed out that in order to make yogurt break through the original beverage scene and move towards the meal scene, the key is to change the form of liquid yogurt to increase satiety, and guide the change of consumption behavior from "drinking" yogurt to "eating" yogurt.
For this purpose, Jane Eyre yoghurt is produced using a 7-hour independent slow fermentation process, which completes the entire fermentation process in a single cup of individual packaging containers. Different from traditional curdled yogurt, Jane Eyre Light Yogurt does not add any thickeners to assist in molding, maintaining the natural curd state after natural fermentation, with a thicker taste and a more uniform and delicate texture.
At the same time, Jane Eyre Light Yogurt gives full play to the health food attributes of yogurt itself, caters to the health needs of light food lovers, and provides them with nutritional blessings. It is understood that each cup of Jane Eyre light yogurt (400g) contains 336mg of original high calcium and 14g of original protein.
In 2024, the refinement of new consumer demand will inevitably continue to give rise to the differentiation of new categories, and the origin of brand innovation will inevitably return to the scene. Jane Eyre, which broke through the situation by strengthening the control of the sugar category, will find the intersection of product selling points and consumer value in more scene slices, and continue to tell the brand story of additive-free low-temperature yogurt.