There is no need to guess, he is the top stream this winter

Mondo Social Updated on 2024-01-19

**: Entertainment.

The first snow in 2023 may not be earlier than in previous years, but the major social platforms have been swiped by the lines about winter in film and television dramas first.

"A snowy day is Zhou Youlin's birthday".

"This winter I met a soft-hearted god."

"At the beginning of the snow, all lies can be forgiven".

The above lines are from "My Girl", "You from the Stars", and "Lonely and Brilliant God: Ghosts", and the corresponding years are that the most recent drama is already seven years ago.

As the audience can see,The old drama is not old, but with the trend of "Renaissance" in recent years, it has become the new favorite on the field。And in winter, perhaps caused by the cold of the outside world, people need to seek spiritual comfort more and more, and old dramas with a familiar atmosphere have naturally become the first choice for electronic down jackets.

In essence, watching old dramas is the same as listening to old songs, it is a kind of cultural consumption behavior, and it must reflect a certain consumer psychology behind it: which dramas have become essential for winter?Why do old dramas have the charm of making the audience consume repeatedly?

Some time ago, we launched a solicitation for users about old dramas, and the more than 100 questionnaires we finally received may be able to answer one or two for us.

"Winter Signal Light".

- "It's a signal light for winter."

- "The plot, the characters, will feel a touch of warmth in the cold winter. ”

- "Ghosts" Winter Must-have!Whether it's a snowy winter or a sunny winter, the adaptability is the highest!”

In the question of "dramas that I want to rewatch as soon as winter comes", the most mentioned by netizens are "Ghosts" and "Please Answer 1988", the common denominator of these two dramas is that they have a large number of plots filmed in winter.

"Ghosts" is beautiful——

The snowy night when the gears of fate began to turn, the kiss accompanied by the first snow in the buckwheat flower field, and the careful hug in the ice and snow. Almost every snow is accompanied by a highlight.

In addition, the plot of "Ghost" is also strongly related to the image of "First Snow".

The original agreement between the ghost and the little bride was that "every year when the snow falls, Party B will respond to Party A's call, because Party A will always wait." In the end, it was also because of this agreement that Jin Xin, who had disappeared and returned to nothingness, was reincarnated and reunited with the little bride on the day of the first snow.

The OST of "Ghosts" is obviously also designed with reference to the plot: "Winter is coming", "First Snow", "Close to You Like First Snow"...Especially the last one, which is full of sadism, once dominated the Korean music list.

Ailee - Approaching You Like First Snow) (Korean drama "Loneliness, Sina Entertainment, 3 mins.

Please answer 1988" delicate ——

Compared with "Ghosts", the description of the winter scene in "Please Answer 1988" is much more realistic.

The briquettes piled up at the door after they are used, the "Iceman" piled up for the little pearls at Christmas, and the plastic sheds that the roadside stalls put up early. These life-like details are a film and television language that is easier to reach the audience than golden lines.

In addition to these two, most of the other dramas nominated by netizens also have famous scenes related to winter, and there is a corresponding plot climax.

Step by step" of "Snow Red Plum",

The Legend of Zhen Huan" is reinstated in the plum garden

The pause time of "My Love from the Stars".

The heavy snowy night in Langya Bang".

Zhou Shengru" jumped off the city tower in red.

As the answer of netizens in this questionnaire: "Winter is to see the plot with snow",Strong seasonality is a necessary feature of electronic down jackets in winter, which hooks up the audience's memories of chasing dramas, and becomes an emotional switch that will be automatically triggered in winter.

Spiritual utopia

- "Ordinary is life, there is no plot that sprinkles dog blood, there is no absolute villain, there is no only male and female protagonist, and there is no protagonist halo." Everyone in this drama is the main character, everyone has their own story, and everyone's life is exciting. ”

- "The ceiling of youth, simplicity, family affection, love, and friendship is very similar to the courtyard life when we were children. ”

- "The most simple neighborhood relationship, family, love, and friendship are also very simple, and it is very real about us and parents in that era. ”

The reason why some old dramas are frequently rewatched in winter is that they build a complete picture of life for the audience, which is also the biggest difference between this type of drama and spiritual FMCG.

Blockbusters may be able to get a formula that approaches the correct answer by piecing together elements such as actors, themes, topics, and marketing methods, but the quality of life is extremely difficult to copy.

Take "Please Answer 1988" as an example, this story is very "big", the beginning is the 1988 Olympic Games being held in Seoul, South Korea, in the sixteen-episode story volume, not only tells the life of five families in Shuangmundong, but also records the development of the times and social changes.

Paula was arrested by the police for participating in a college student march

The homicide announcement posted on the bulletin board of the police station, that is, the case of the movie "Memories of Murder".

Paula Sunwoo's love affair involves the legal provision that "the same surname and the same book cannot intermarry".

But at the same time, the story is also very "small": the quarrel that broke out because he didn't want to spend his birthday with his sister, the banana that the family divided into three portions, and the toilet paper stuffed in his father's leather shoes at the wedding. It's so small that it can be integrated into every corner of your daily life, and it's like a part of your life.

"Big" is based on "small", and "big" is seen in "small", which is the reason why this story can resonate widely across countries, languages, and time.

Similar works include "Parents' Love", "Do You Know If You Should Be Green, Fat, Red and Thin", "Wulin Gaiden", "The Life of a Witty Doctor" and so on.

When a drama becomes a "spiritual utopia", the laughter, tears and sorrows of the protagonist are no longer just things that happen to virtual characters, but are closely related to people who believe in the story, and the audience will put more emotions in this work.

- "Every time I chase a favorite drama, it's like building and resetting an ideal country in my heart, and I will also accompany the protagonist group to cry, laugh and grow together, and there is a very special immersive experience to watch it in the quilt in winter." ”

Choi Ze in "Please Answer 1988" is based on South Korean Go professional Go player Lee Chang-ho, and after the fire of "Please Answer 1988", Lee Chang-ho once said in an interview that he was very envious of Aze in the play, and he could have so many good friends in his life. When I was a teenager, I didn't play anything but Go, and I just played chess every day.

This is probably the meaning of many excellent literary and artistic works to the audience, such as the warm friendship of Shuangmendong, the funny daily life like Fu Inn, and the comfortable and calm time like Songshan Island. Those things that we may never have are engraved into our memories in the revisiting over and over again, as if they really came and happened.

The vanishing "cultural physical strength".

The data shows that among the top 10 effective old drama feature films in 2023, the number of "Know", which ranks first, is as high as 5800 million, which is higher than many new dramas that are on the air;The oldest old drama in the TOP10 is "Journey to the West 86 Edition", which has been 37 years ago.

From "The Legend of Zhen Huan", which is often seen and new, to "Magic Mobile", "New Three Kingdoms", etc., after the excavation and second creation of netizens, the old drama not only glows with new vitality, but also becomes a "secret language" for the same generation of audiences to screen each other.

From time to time, there are "Zhen Xue" updating teaching materials on Weibo hot searches, and the emoji library is a screenshot of the eldest lady's various lines, and then click on *** Huaqiang buys melons and Cao Cao's rice bowl flies together, and Daiyu Lalang has a total of Xiangyu quotations.

As we all know, the mark for judging the popularity of a Xianxia drama is not the amount of **, but whether it has been mixed and edited with "Fairy Sword".

The wind of "Renaissance" in the entertainment industry has blown from last year to this year, and watching and brushing old dramas is not only a social fashion, but also a collective nostalgia.

Some time ago, the word "cultural physical strength" was on the hot search, it seems that after stepping into the world, we are increasingly lacking in curiosity and patience for new things we have never understood, and repetitive consumption of old dramas is also one of the sequelae of the disappearance of "cultural physical strength".

But from another point of view, isn't this one of the ways for this audience to draw energy?

After all, the cost of trial and error in old dramas is basically 0, and this familiar and safe psychological experience is one of the few risk factors that we can firmly control in life.

And what preparations do you need to make to chase a new drama-

The first is to screen and select, and secondly, to start a long wait: "It's good to watch in two more episodes", "It's good to watch after the male and female protagonists are together", "It's good to watch when the show is finished"...Finally, we must beware of bad endings and avoid the pink and black war.

A set of processes has come down, and people can't help but want to ask what is wrong with "cultural physical strength"?

Perhaps compared with the disappearing "cultural physical strength", what is more worthy of concern for the current domestic drama creators is how to leave a few more "old dramas" worthy of n brushing for the next audience.

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