I mainly want to join in the fun, take advantage of the various New Year's Eve activities here, and bring the family to have a good time. On the evening of December 31, 2023, Mr. Wang, a citizen of Jinan, took his family to Quancheng Road for dinner and play, taking pictures in the bustling crowd to record the last night of 2023.
Participate in the countdown to New Year's Eve under the big screen, feel the New Year's atmosphere in the sound of gongs and drums, and taste the thick smell ......of fireworks on the streetsIn Jinan's major business districts, crowds are crowded, and the New Year's Eve atmosphere is coming.
At the Capital Outlet Center in the east of Jinan, the business hours of Chinese New Year's Eve were extended to 3 a.m., and the fireworks show and the ** Festival accompanied consumers on New Year's Eve. In the old commercial port of Ronghui, the business hours were extended to 0:00, and the countdown on the outdoor large screen, the release of wish balloons, and the cold fireworks show jointly created a sense of New Year's Eve ceremony.
Shopping malls and neighborhoods such as Hang Lung Plaza, The Mixc, and Impression City have also extended their business hours, creating New Year's Eve romance in the form of balloon rain, party, and collective countdown when the New Year's bell rings. Compared with this warm sense of ceremony, the Chinese New Year's Eve of Que Mo Bookstore is full of literary atmosphere, in the flickering candlelight, listen to a ** meeting or poetry recital, and talk to yourself in the new year.
Regardless of the form, all over the city, businesses have made great efforts to create a New Year's atmosphere, allowing consumers to enjoy a better life on special days, and at the same time boosting the New Year's Eve economy to "fire".
Traditional cultural and folk activities are also a necessary "feast" for major business districts. At 18 o'clock on December 29, 2023, the Impression Jinan Spring World Center Plaza, located in Huaiyin District, Jinan City, was in the expectation of everyone, two giant "dragon lanterns" with a total length of 100 meters were lit up instantly, and thousands of lanterns around the neighborhood decorated the block with Ambilight, and the third Impression Jinan "The Most Beautiful Lantern Festival in Quancheng" was officially launched. The lantern festival combines the theme of the Year of the Dragon, integrates the culture of Baume & Mercier, uses the new national tide lights, sets up more than 1,000 red lanterns, and builds 6 large-scale theme lantern groups such as Ruilong to welcome the spring, Qilu Baume & Mercier, Dragon Drum Contention, and Dragon and Phoenix Chengxiang to create a strong New Year atmosphere. The lantern festival will last until March 11, 2024.
In addition, Impression Jinan Spring World also organized a folk performance of Qushan Yihai. Provincial intangible cultural heritage project "Xizhang Village Hydrangea Lantern" performance, dragon dance performance ......Let the public feel the joy of the New Year in the atmosphere of traditional culture. On the first day of the New Year's Day holiday, Impression Jinan received tourists 470,000 people.
As an important means to stimulate consumption, all kinds of preferential activities are an indispensable "trump card" for supermarkets. In the major shopping malls in Jinan, there are all kinds of forms such as full reduction, discounts, vouchers and gifts, and the activities are relatively strong. In Jinan Bailian Outlets Haina City store, a single consumption of 900 yuan will return 300 yuan coupons, in order to attract the surrounding customers, but also played a single consumption of foreign customers over 1000 yuan, 100 yuan of fuel card activities.
In addition to the spontaneous activities of supermarkets, the department also helps release consumption potential through the issuance of electronic consumption vouchers and other forms. From December 21, 2023, Jinan Government, Enterprise and Bank will work together to issue 15 million yuan of household appliances consumption vouchers. From December 30, 2023 to January 1, 2024, consumers can enjoy different degrees of discounts such as 2,000 yuan off 300 yuan when they buy large home appliances such as TVs and large furniture such as sofas.
On December 30, 2023, at the Hongshan Road store of Ginza Supermarket, the big sign of the **reserve vegetable delivery point was very eye-catching. From December 28, 2023, Jinan City will put **reserve vegetables in 158 consumption outlets in the city to enrich the festival market**, stabilize the sales of vegetable market**, and meet the demand of the holiday consumer market.
Reporter Duan Tingting).