In today's world, an enterprise is not only an economic entity, but also a social responsibility bearer. As a Chinese enterprise, BYD has always adhered to the development concept of "technology is king, innovation is the foundation", and at the same time, it pays more attention to conveying Chinese culture and Chinese strength, and practicing the responsibility of the times. Recently, BYD launched a campaign called "BYD National Treasure Guardian Program", hoping to arouse public awareness of the protection of cultural relics through its influence, and let the public discover the Chinese wisdom and spirit hidden behind the national treasures.
As we all know, cultural relics are the historical and cultural heritage of a country and a nation, and they are a bridge connecting the past, present and future. However, with the passage of time and the influence of various natural and man-made factors, many precious cultural relics are facing the problem of protection. In this context, BYD launched the "National Treasure Guardian Plan", aiming to lead the audience to start a journey of exploration of China's 5,000-year-old civilization through the cooperation with the third season of CCTV's "China National Treasure Conference" and through the form of cultural and museum knowledge quizzes. In this cultural feast, the audience can not only enjoy nearly 1,000 cultural relics from more than 140 museums across the country, but also gain an in-depth understanding of the history, culture and stories behind the national treasures.
As the cultural promotion officer of the third season of "China National Treasure Conference", BYD will help promote the national treasure culture. Through a series of extended content, the public can see the Chinese skills, Chinese aesthetics, Chinese philosophy, as well as historical answers and truths hidden behind the national treasures. This is not only the protection and inheritance of cultural relics, but also the promotion and self-confidence of Chinese culture.
It is worth mentioning that the logo design of BYD Dynasty products is unique, with Chinese characters and calligraphy and Chinese dynasties as elements, showing China's thousand-year-old cultural heritage and self-confidence. This design not only demonstrates BYD's admiration and pride in Chinese culture, but also conveys the core values and cultural heritage of the brand. In addition, the logo of BYD's high-end car brand "Yangwang" is inspired by Oracle's "electricity", which cleverly combines traditional culture with modern technology, showing BYD's innovation and breakthrough in the field of new energy vehicles.
Inspired by the motto of "Inheriting the Glory and Moving Forward", the BYD National Treasure Guardian Program will lead us to appreciate the breadth and profundity of Chinese civilization and the power of Chinese wisdom and spirit. This is a cultural journey spanning thousands of years, and it is also an important practice to show the responsibility of Chinese enterprises in the era. We believe that under the leadership of BYD, more and more enterprises and individuals will join the ranks of cultural relics protection to jointly protect and inherit this valuable historical and cultural heritage. Let us work together to contribute to the inheritance and development of Chinese civilization!