A few days ago, Changan Mazda gave a New Year's discount, and the poster showed that the discount time was 11-1.15。And it can be clearly seen that the words of Angkesaila have dropped up to 30,000 yuan, so let's take a look.
Although it is shown in the promotional poster that the maximum drop of 30,000 yuan in Ankesaila is achieved, it is understood that the 2023 Ankesaila 15L model**8990,000 up, 20L model**9990,000. If you buy a 2023 Ankesaila before January 31, 2024, you can enjoy a down payment of 5 percent, 12 installments of 0 interest rate financial policy, and a subsidy of up to 3,000 yuan for the replacement of old cars (20L quality and above) and free door-to-door pick-up and delivery service.
In fact, on the whole, it is an additional 3,000 subsidies, and this direct drop of 30,000 yuan, that is, the continuation of the previous year's ** policy, this is a bit of a trick.
And if you want to say that the biggest discount, it has to be the CX-50 line. A replacement subsidy of 10,000 makes 15The CX-50 line, which starts at 980,000 yuan, is also a little more cost-effective.
According to the policy, if you purchase all CX-50 models before January 31, 2024, you can get a Northland co-branded mountain functional suit (complete the pick-up before January 31), and then enjoy the "five free and one new" car purchase rights: the first owner can enjoy a lifetime free warranty (HEV model power battery provides 8 years or 200,000 kilometers warranty), free door-to-door pick-up and delivery, so that users can use the car without worry;Loan 80,000 yuan to enjoy 36 periods of 0 interest rate;Up to 10,000 yuan replacement subsidy and 40,000 points, making it easier for users to buy a car;The basic traffic is free for life, and the entertainment traffic is free for 6 years (20g years), allowing you to play the car machine without traffic anxiety. In addition, buy 20L models can enjoy a purchase tax subsidy of 10,000 yuan, and purchase 25L designated models can receive tachographs, umbrellas, sun masks and other gift packs.
The rest can be summarized as the 2024 Mazda CX-512 interest-free financial policy, or choose to replace the old car can enjoy a subsidy of up to 4,000 yuan;If you purchase a designated Mazda CX-30 model, you can enjoy a limited-time upgrade of smart safety equipment, a flexible car loan with up to 36 installments with 0 interest rate, and a subsidy of up to 5,500 yuan for replacement.
In this way, Changan Mazda's preferential strength is not high, and perhaps Changan Mazda is still satisfied with the current situation. It is worth mentioning that in the first half of 2023, Changan Mazda's cumulative sales volume will be 3220,000 units, down 494%。
After the price reduction began in June, Changan Mazda's terminal retail sales stopped falling and picked up in July, with terminal retail sales exceeding 8,000 in August, 9,600 units sold in September, and terminal retail sales exceeding 1 in October280,000 units, with sales of 9,360 units in November, ending the month-on-month growth trend.
I have to say, 8990,000 yuan from the Ankesaila is still competitive, but unfortunately the CX-50 line that has just been listed is not very popular, 7-11 months sales hovering around 1,000 units, and now the subsidy of 10,000 does not seem to be enough, after all, there were dealers who put out 30,000 replacement discounts, and then draw 20,000 car purchase deduction coupons.