Changan Mazda's mood in November may be summed up in four words:
There are words of suffering. Why?
From the perspective of Mazda's product line, the cornerstone of the current sales is the sedan Ankesaila (Mazda 3);The whole November is the stage of sudden changes in the pattern of the compact car camp, and it is not the adjustment of the fuel vehicle front itself, but the first adjustment driven by the plug-in hybrid, extended range and pure electric vehicles of some joint venture brands of its own brand.
For example, BYD Qin PLUS DM-i price cut, Geely Emgrand L Hi·P also gave a part of the discount, Buick Micro Blue 6 began to run at a price of less than 100,000 yuan;One of the most exaggerated is that Mazda's partner Changan Automobile launched the Qiyuan A05, which has a starting price of only 8 as a plug-in hybrid sedan990,000 yuan.
As an old rival of Changan Automobile, SAIC-GM-Wuling is not to be outdone, and it has launched a starting price of only 8The 88 yuan mid-size plug-in hybrid sedan Starlight ......These brands are reinventing the Green Compact Sedan** model, especially after the launch of the Wuling Starlight. At the same time, the competitiveness of fuel-powered sedans of the same level with a slightly weaker comprehensive level and a slightly higher cost of use is conceivable, so Ankesaila will be more sad in November, and the probability of a decline in sales will be relatively high.
In a word, let's take a look at Changan Mazda's sales data in November 2023.
Mazda3 Ankesaila, 5,635 units, 3,170 units (compared to October sales).
CX-5, 2851 units, 53 units.
CX-50,815 units, 257 units.
CX-30, 55 vehicles, 118 vehicles.
Electric version, 4 cars, 1 car.
This is the report card of Changan Mazda in November, and the sales of Ankesaila have declined unexpectedly, and the month-on-month growth for four consecutive months has come to an endAs for whether it can be reversed in the future, it can only be seen **, and the current Angkesaila provides 15l and 20l two series options, 1 of which 1The guide price for the manual version of the 5L is 8990,000, the starting price of the 6AT automatic version is 9990,000 yuan, 2The starting price of the 0L&6AT series is also 9990,000 yuan, but the configuration is somewhat different.
Naturally-aspirated engines lag behind turbocharged engines of comparable or slightly smaller displacements, while hybrid, extended-range or pure electric vehicles in the same ** range tend to have more power and lower cost of ownershipTherefore, the product competitiveness of Ankesaila is really not strong enough in the face of these cars, and perhaps only by lowering the price can the sales be pulled up again.
What the Mazda CX-5 offers is 20l、2.The 5L series option, the transmission is also a 6AT, and Mazda does not currently have a 7 9AT;The standard of the CX-50 (line) is comparable, but the rear suspension of the CX-50 is not independent suspension, and the gasoline version does not have four-wheel drive, so the overall standard class is lower than that of the CX-5.
The CX-30 is a small SUV that offers 2The manual and automatic options of 0l are not very attractive objectively speaking.
Insisting on using a naturally aspirated engine, ** the option to rush into the mid-range car range is basically no four-wheel drive, how can such a Mazda talk about competitiveness?It seems that only the sense of design is really good.
Finally, there is a word about Mazda's plug-in hybrid model, which Mazda has confirmed will launch in 2025It's November 2023, and there's a 2024 in between, with at least twelve and a half months in between. At this stage, Changan Mazda can only rely on the current model, but CX-30 is afraid that it will not play a big role, CX-50 can maintain a monthly sales of about 1000 units, even if it is rare, CX-5 can still carry it;However, if the sales of the Ankesaila will continue to sink, or if more compact to mid-size electric drive sedans appear in the 8120,000 ** band, and even the option of a rear-wheel drive system appears, then Mazda's only sales pillar will no longer exist.
When the brand's sales can't stop the downward trend, other models may also be affected to a certain extent.
Therefore, 2024 seems to be the year of Changan Mazda's big test, and whether the smooth transition can only depend on when Ankesaila will make the ** adjustment.
Editor: Tianhe Auto-Automotive Science Island, released by Tianhe MCN, welcome to retweet and comment.
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