2024 is coming, standing at the end of 2023, how will you remember this year?
On December 27, the Alipay platform released the "2023 Alipay Annual Discovery Report", which showed that dopamine economy, everything check-in, small saving youth, AI "street fighting" and other top ten annual keywords: 90% of the tickets for popular performances were sold out in half a minute, and more than 2 million people checked in on Alipay every month ......Alipay, as a national-level APP and digital life platform that hundreds of millions of people log in every day, can glimpse the slice of the living status of ordinary people this year and the little beautiful changes made to life from the platform data.
The "dopamine economy" is on the rise, and 90% of the tickets for popular shows are sold out within half a minute.
With the strong recovery of the performance industry, young people are more willing to pay for their love, and the "dopamine economy" is emerging. According to Alipay's data, in 2023, the transaction amount of performances and movie tickets on Alipay will increase by **223% year-on-year. Sampling shows that 90% of the tickets for popular shows are sold out within half a minute;71% of the proportion belongs to cross-city performances, and the post-95 generation occupies the main force of the audience. Young people are willing to cross a city for their idols, and they cross mountains and seas with glow sticks, just to run for their passions.
According to data released by the China Performance Industry Association, in the first three quarters of this year, the number of commercial performances nationwide reached 34240,000 games, an increase of 278 over the same period last year76%。Gu Xuefei from Hunan has watched nearly 20 idol concerts in a row this year, "There is a kind of happiness called concert sequelae, looking back at the phone repeatedly every day**".
Walk-and-go travel has also become a way for young people to please themselves, taking advantage of the weekend to "go around the city next door". According to the data, Friday night is the peak of car rentals, and the search volume for "car rental" on Alipay is 65%. With the rapid development of the new energy vehicle industry, young people are "using charging piles as charging treasures", only in the second half of the year, there were 35% more cross-city charging users, and some netizens crossed 13 provinces during the May Day special forces.
All kinds of holidays are also indispensable to the sense of ritual that young people create for themselves. During the May Day period, many tourists took the high-speed train to Zibo to eat barbecue. During the National Day, a large number of sports fans traveled to Hangzhou with the Asian Games, and the number of Alipay code rides on Hangzhou buses and subways in a single day broke through the historical peak. Some young parents take their children to watch athletes compete in the field, "This is the best class." ”
Punching in everything and minimalist socialization have become the life propositions of young people.
In fact, as a digital life platform, there are many people on Alipay who check in and exercise, summon friends to collect energy, raise chickens together, use small purse products and relatives and friends to complete a small goal, and add a sense of ritual to life with a little persistence and small changes.
Don't look at the social ** Many young people laugh at themselves "between work and incense, choose incense", in fact, many motivated young people are quietly working hard, hoping to turn around and amaze everyone.
Data shows that this year, more than 20,000 "newcomers in the workplace" have obtained skill certifications on Alipay, adding color to their resumesIn addition, tens of millions of users read and listen to books on Alipay every month, and 20% of users who read every day spend more than 3 hours reading. In addition, more than 2 million users check in on Alipay every month, sharing their lives under positive energy topics such as "getting up early and full of vitality", "the nth day of exercise", "reading and checking in in winter", "I want to go to bed early today". At present, the users who have clocked in for the longest time in a row have insisted on getting up early for 120 days, and some netizens check in and share only for two things every day: cycling 30 kilometers + eating a big bowl of ramen.
There are also many young people who insist on saving money to check in and motivate themselves for planned trips, performances, learning English, etc. The data shows that in 2023, Alipay's small purse has given birth to more than 20 million "small goals" to save money. One of the learning check-ins of "breaking through self-challenges and sprinting to speak in English" attracted nearly 200,000 onlookers.
There are also many young people who renew their lives by trading in the old for the new, which has become a new growth point for consumption. Data shows that tens of millions of people use Alipay services every month, and nearly 500 tons of clothes and more than 10 tons of old books are used on Alipay every day.
Nowadays, among young people, there is still a kind of "minimalist socialization", which will not hit ** if there is nothing to do, but there is a kind of concern for friends on Alipay: Is it there?Collect the energy. The data shows that nearly 20% of young users continue to "steal" the energy of friends in the morning, noon and evening, and nearly 15 million users and friends have taken on the ...... of "co-custody" of chicks
The post-00s rushed into the live broadcast room to grab **, and they love to watch the "Get Rich" small**.
This generation of young people is more keen on fancy "making money". According to Alipay data, in the past six months, the average monthly volume of life account pan-financial business content has increased by 18 times, and the number of content creators has increased by 6 times.
This year's "small saving youth" is also very good at saving money. According to Alipay data, the post-00s account for 4 percent of the users of small purses, and nearly half of them have opened the automatic savings plan "* saving money" to save a small treasury more intelligently.
In terms of consumption, this generation of young people also pay more attention to the financial management and investment value of commodities, and in addition to "Chinese aunts", there are also post-00s. The data shows that the sales of gold bars with more financial attributes in Alipay are 4 times that of **jewelry, and the post-90s and post-00s occupy half of the sky in Alipay**'s live consumption.
The careful budgeting of young people is also reflected in the "wool of merchants". Alipay data shows that nearly 20 million college students have passed student verification to enjoy Alipay's "student price" merchant wool;In addition, tens of millions of people go to Alipay consumption circles every month to grab coupons, and more than 10 million people receive consumption money on Alipay as moneyThroughout the year, more than 300,000 people scan the red envelope code every week and add an egg ...... to breakfast
Digitalization has become a trend, and small shops use AI to fight "business wars" into the alleys.
Young people are "working hard" to make ordinary days hotter, and businesses are also doing everything possible to "live" to make business hotter.
As a national-level app, Alipay has linked more than 1 billion users around the world and more than 80 million merchants. In recent years, with the rapid changes in consumer habits and business models, digitalization is no longer just a matter of big brands and big businesses.
During the Asian Games, Aunt Wu, who sells green onion buns in Hangzhou, posted Alipay*** in a conspicuous position in the store and began to steal the business of foreign tourists. In order to compete whose scallion braised is more popular, Aunt Wu also started a "street battle" without gunpowder with her grandmother next door, she said "authentic and not expensive", she shouted "no price increase in ten years";In 2023, the number of snack bars and fruit shops newly signed with Alipay's "Order Assistant" to open stores with one click will increase by 130%, and the average acquiring amount will double. According to the reporter's calculations, a small store with an annual revenue of about 150,000 yuan can save about 5,000 yuan in various expenses by using the "order assistant".
With the development of AI technology, related applications are becoming more and more popular, which also makes the "business wars" of the most ordinary small stores more diverse.
Hidden at the foot of West Lake and Wu Mountain, Dama Lane is a place where many old Hangzhou delicacies gather. Recently, this small alley has used Alipay's AI creative poster products to collectively hang bright and eye-catching advertisements. "I say the second in Malaysia, no one dares to say the first", "Let every chicken walk through my 'bad' fragrantly", the small shopkeeper uses AI to endorse the food in the store in his own language, which has attracted ** attention.
It is understood that 1.13 million small businesses have used Alipay's AI creative poster technology to work for themselves. It is understood that the cost of designing a set of posters generally ranges from a few hundred yuan to thousands of yuan, and AI creative poster technology can help small businesses save at least 500 yuan in billboard costs.
With the deepening of the digitalization of merchants, data from Alipay shows that in the past three months, the use of digital products has increased by nearly two percent.
*: China**Net.