January: The Four Little Dragons opened the era of platform going to sea
The Four Tigers of Going to Sea, Shein, Temu, AliExpress and TikTok Shop gathered together, marking the official opening of the era of Chinese e-commerce platforms going overseas.
February: Temu debuted at the Super Bowl in the United States and topped the APP** list
At the Super Bowl event, known as the "American Spring Festival Gala", Temu made a successful appearance and quickly climbed to the top of the American APP list.
March: TikTok CEO testifies before the U.S. Congress
In the face of questions from the U.S. Congress, TikTok CEO Zhou Shouzi bravely attended, demonstrating the tenacity and determination of Chinese companies in the face of overseas pressure.
April: AliExpress sparks a shopping frenzy in South Korea
AliExpress has sparked a shopping boom in the Korean market, resulting in a historic "liquidation" problem at South Korean Customs.
May: The fully managed model swept the industry
The "fully managed" service has swept the entire e-commerce industry, and giants such as Shein, Temu, Lazada, and Shopee have all gone in to follow this model.
June: RCEP came into effect, and the world's largest free trade zone was born
The Regional Comprehensive Economic Partnership (RCEP) is fully in force for 15 signatories, including six Southeast Asian countries, marking the birth of the world's largest free trade area in the Asia-Pacific region.
July: Amazon adjusts fulfillment rates
Amazon has decided to eliminate Small and Light and introduce a new low-priced FBA rate strategy.
August: SHEIN reached a cooperation with Forever 21
SHEIN has partnered with American fast fashion giant Forever 21 to become one of the largest fast fashion retailers in the United States.
September: TikTok Shop was fully launched in the United States
TikTok fully launched its e-commerce service TikTok Shop in the U.S. market.
October: TikTok Shop banned in Indonesia
Indonesia** temporarily banned TikTok Shop, and two months later, TikTok successfully returned to the Indonesian market by acquiring a stake in Tokopedia.
November: Black Friday online shopping in the United States broke a record
During the Black Friday online shopping holiday in the United States, online sales exceeded 9.8 billion US dollars (about 69.5 billion yuan), a record high.
December: Temu and SHEIN lead the U.S. market
Temu and Shein are among the top two in the U.S. market. At the same time, SHEIN sued Temu for infringement, and the court issued a temporary injunction against TEMU.
In 2023, the development of China's cross-border e-commerce will be accompanied by many challenges, and the turbulence of the current situation and the instability of the market will bring an unstable atmosphere to the industry.
However, China's cross-border e-commerce has steadily stepped onto the global stage with a new attitude, giving the world the shock of China's e-commerce.
This is an important moment for China's cross-border e-commerce, and it is also an opportunity for sellers to take off with the east wind of the times.
Only by following the trend can we take advantage of the trend.