In 2023, the peak of TikTok's global users** will be concentrated in May, and it will usher in the **peak again** in August, and there will still be large fluctuations in the magnitude of each month**. Looking at the global market, although TikTok has been "blocked" by the West in turns, the first state ban on TikTok in the United States has been suspended, and it is difficult to stop the expansion trend even if it is on the cusp. With the change of user consumption habits and the increase in favor of the short ** ecology, TikTok is exchanging user value for real gold**.
TikTok has become a global cultural phenomenon, and North America, South America, and Southeast Asia have become "user gathering places". As a global social platform, TikTok has 4 countries with more than 5% of users, namely China, the United States, Indonesia and Brazil, and most of the users** are distributed in North America, South America and Southeast Asia. For cross-border sellers, the abundance of user sources provides opportunities for global promotion and global sales. Due to the differences in user habits, consumption concepts, and social characteristics in different regions, sellers' marketing strategies need to be more regional.
From the analysis of TikTok user activity, the growth rate of monthly active users in the U.S. market is far ahead. In terms of high activity alone, the countries with an average monthly active activity of more than 100 million are Indonesia and Brazil. Compared with the average monthly activity in the second and third quarters of this year, the U.S. market has come up with a relatively bright MAU growth report card, and the user activity has increased significantly, as high as 987%。For cross-border sellers, the more active the user, the more likely it is to discover more potential trading users, and when Indonesian social networking and e-commerce are "cut" and return to the market, TikTok e-commerce Southeast Asia business from showing its skills to being mired in the quagmire and then to the current stage of the "willow blossoms", perhaps the future trend is still unknown. Among the remaining "nearly 100 million markets", the United States has undoubtedly become the key to growth.
Judging from the analysis of TikTok user portraits, there are slightly more female users than men, and 18 and 23 years old account for the largest proportion. In terms of user structure, the proportion of TikTok users aged 18-25 is slightly higher than that of other social apps, and the proportion of women is slightly higher, and TikTok users are highly "young", of which 18 and 23-year-old women account for 2008%, and 147%。Whether it is the age distribution of users or the ratio of men and women, both are fully covered.
The trend of high duration and high stickiness of TikTok users is rising, and users spend more time using mainstream social networks**, such as Instagram, Facebook, YouTube and other similar social apps. Commercialization is steadily advancing, and in-app purchase revenue in Q3 2023 will increase by 101% year-on-year. TikTok's in-app purchase revenue made a big breakthrough during Q3 this year, doubling compared with the same period last year, and there is huge room for future revenue growth. It is worth noting that in addition to the overall consumption situation, the same is true for each consumer. According to the data released by TikTok, 67% of users said that TikTok will stimulate their desire to shop, which shows that TikTok is backed by a strong short-term user ecology, and the user's consumption potential cannot be underestimated.