Slightly unexpectedly, Nissan Teana broke out in November, and the monthly complaint index hit a new high this year, reaching 2157。In fact, the complaint index of Ethereal has already increased in October. Behind the rising complaint index, there is a problem with Nissan Teana
It is understood that for a long time, Nissan Teana's complaints have focused on the typical problem of "dashboard cracking". However, in the complaint data in November, "the car system cannot be upgraded, and the map is old" has become the largest contributor to the complaint index, accounting for 60% of the total complaint index. 
Some car owners said that their 2021 Nissan Teana car machine functions are very backward. AutoNavi navigation comes with the car machine system stays in the 4 version, and AutoNavi has now launched 7Version 1. Many of the latest features of the car map are not available, such as traffic light counting, lane-level navigation, etc. OTA does not upgrade, nor does it support separate upgrades for map apps. And the model does not have a projection function such as carlife or carplay.
Based on the complaints of many car owners, it can be concluded that the problems of Nissan Teana's car machine are mainly focused on: the navigation version is too low, it does not support CarPlay, and it is difficult to upgrade OTA.
In addition, the models that have been complained about are basically from the 2021 and 2022 models.
Some consumers commented on the complaints: now the car machine carries more and more functions, many manufacturers in the early sales are to give exaggerated publicity, the system upgrade is not difficult, but whether the hardware supports everyone should know in their hearts. Many of them are stuck after 1-2 years, and the lifetime OTA upgrade advertised by the manufacturer cannot be realized.
Although the comment is a bit aggressive, the frequent concentrated complaints show that the car machine system of some models is indeed far from satisfying consumers. In-vehicle systems are further becoming the hardest hit area for consumer complaints. In particular, the "old" flagship models of some traditional manufacturers are becoming more and more obvious in the "soft underbelly" of the vehicle system.
The reasons for the complaints are nothing more than the car machine stuck, backward, unable to upgrade, etc. In the era of fuel vehicles, almost no one cares about the car machine, in the new energy era, is becoming the focus of consumers' scolding.
For Tian Lai, since 2004 domestic production, in China for nearly 20 years, has a considerable degree of market holding. The good reputation accumulated by generations of car owners is an important reason why Teana can maintain an average monthly sales volume of several thousand in the context of the increasing prosperity of new energy.
At present, the price of Tian Lai is about 130,000-200,000 yuan. In the same price range, new players emerge one after another. From the consumer's point of view, the lowest car has a more intelligent car machine system. And its own Nissan Teana, in the basic navigation system, car machine interconnection are constantly buggy, consumer dissatisfaction is undoubtedly stronger.
Even, there are services circulating on social platforms to install third-party vehicle modules for models such as Teana. After the car owner buys the car, the car machine system is improved through a third-party organization, which has become a tacit "tacit operation" between the car owners.
However, there are also many car owners who are unwilling to change the configuration of the original model, and can only hope for the manufacturer's upgrades. The in-car system has become a rift between the owner and the brand. As a result, some car owners have risen their dissatisfaction with the car machine system to distrust of the brand.
With the rise of new energy vehicles, intelligent vehicle machine systems have gradually come to the core position of measuring the strength of automotive products. Consumers have a more urgent demand for smoother and richer vehicles.
From the perspective of manufacturers, the traditional car-making model is constantly being subverted, and traditional car companies are inevitably a little uncomfortable in the era of "software-defined vehicles". In addition, most traditional manufacturers do not have the experience to develop their own systems, and more often entrust the in-vehicle system to third-party companies. This leads to the fact that the road to solving the problem of the car machine is not simple.
But what is even more dissatisfied with consumers is that Dongfeng Nissan has not responded to the demands of Ethereal owners so far. In the era of intelligent automobiles, the sales of Teana are slightly weak. Especially since the beginning of this year, it has been difficult for monthly sales to exceed 10,000 units, and compared with the peak period, the sales of Tian Lai have been nearly halved.
This fully verifies that although a good car machine cannot make consumers decide to buy a car immediately, a bad car machine is likely to make consumers choose to give up buying a car.
And Dongfeng Nissan should work harder on intelligent transformation.