The mothers-in-law took the initiative to support Dong Yuhui, and Yu Minhong had only one choice
Mother-in-law"trends.
On December 16, Oriental Select issued a notice of appointment and dismissal, Yu Minhong was appointed as the executive director of Oriental Select, and Sun Dongxu, the former executive director, was dismissed. This sudden change had a huge impact on Oriental Selection, which had to pay a heavy price. In less than a week after the event, the market value of Oriental Select evaporated by more than HK$7.5 billion. If you count from the rumors that Dong Yuhui left Oriental Select at the end of January this year, the market value of Oriental Select has evaporated by more than 50 billion Hong Kong dollars. This fact fully illustrates the importance of Dong Yuhui in Oriental Selection. As a phenomenal anchor, Dong Yuhui's success lies not only in his talent, but more importantly, in his values and principles. Today, when becoming an influencer has become the dream of many young people, we often don't know how to educate them. And the emergence of Dong Yuhui has given us a solution: every era needs knowledgeable and talented people, and reading can make life more colorful. Dong Yuhui's success once again proves to the public that hard work pays off. However, all efforts and successes were broken by capital and ruthlessly trampled underfoot.
The gap between capital and consumers.
While"Small rehearsal event"The other protagonist, the former boss Sun Dongxu's unprofessional and indifferent attitude towards consumers, is commonly known"Mother-in-law"fans of Oriental Classics began to switch to other brands. The number of followers of Oriental Selection has gradually declined from more than 30 million to 29 million or 28 million and is still declining. In contrast, the number of followers on Dong Yuhui's personal account continues to increase, and now it is close to 18 million. There are thousands of anchors, why can Dong Yuhui only win"Mother-in-law"What about our hearts?Ni Ping, who was once a guest in the live broadcast room of the Oriental National Team, once recalled to Sun Dongxu:"We are all fans of Yuhui and like his talent, so we noticed the Eastern National Team and knew you. You see, consumers pay attention to the talented and eloquent Dong Yuhui. Because they liked him as a person, and they happened to buy products in his living room. That's the rule in the age of live webcasting"。Consumers don't care what kind of CEO or UFO you are, what they care about is a talented young man – Dong Yuhui. Oriental Selection" attempts"Belittled Dong Yuhui", of course, means that they do not understand"Mother-in-law"The true power of . Since they can bring life to New Oriental, they can also abandon the Oriental draft in an instant.
Dilemma with the departure of the Oriental team.
Some believe that Oriental Selection has fallen into a desperate situation because no boss or supervisor would tolerate such an influential employee. However, we can only say that this idea is too restrictive. "Small Essay Event"After fermentation, the capital market came up with a lot of ways: how to adjust the structure of Oriental Selection, or directly give Dong Yuhui equity, so that he can change from an employee to a boss, instead of empty talk"Keep people with emotion and career", and in the end just gave illusory options. In the end, only vague schemes were given. There is also a plan, the content is to open a new live broadcast brand, let Dong Yuhui be directly responsible, so that it has more room for development, Yu Minhong only needs to provide support behind the scenes. Sun Dongxu thinks that they have given Dong Yuhui a lot, but tens of millions of wages and uncashed options, especially when the latter cannot be cashed, are just a dead letter. Dong Yuhui is the person who saved New Oriental and the person who helped the rapid development of "Oriental Anthology". Neither the editor of "Oriental Anthology" nor the former general manager Sun Dongxu should offend themselves"Mother-in-law"。After all, the consumer is God, and who would dare to offend God?
In short:"Mother-in-law"power.
Mother-in-law"Our power should not be underestimated. They seem to be just a group of fans who care about Dong Yuhui, but they have shown great influence in this incident. Their choices and actions changed the fate of Oriental Select, and also sounded the alarm for other companies and brands. In the age of the internet, word-of-mouth and consumer loyalty are crucial. If a brand does not pay attention to the needs and voices of consumers, or even ignores consumers, it will trigger negative reactions and boycotts from consumers, and ultimately cause huge losses to the company. Therefore, businesses must be fully aware of the power of consumers and remain sensitive and respond in a timely manner. Only by continuously meeting the expectations of consumers can we remain invincible in the fierce market competition.
In this incident, we also see the ruthlessness of capital and the cruelty of money. Dong Yuhui played an important role in promoting the success of Oriental Selection, but due to the strong intervention of capital, Dong Yuhui eventually left Oriental Selection. This fully shows the ability of capital to manipulate enterprises, and also reveals the difficult situation of enterprises under capital pressure. However, the consumer's right to choose and have a voice remains crucial. Their reputation and loyalty are key factors in the survival and growth of a business. Therefore, in the Internet era, enterprises must maintain sensitivity and high attention to consumers in order to succeed in the fierce market competition.