Organic search is when users spontaneously type keywords into a search engine, then select from the search results and click on the pages they are interested in. This type of search is not subject to payment or promotion, and is carried out by the user. Organic search results are automatically generated based on the search engine's algorithm and ranking criteria, regardless of ad costs.
The importance of organic search
Organic search is significant in the age of the internet. With the popularization of the Internet and the development of search engines, users are increasingly inclined to obtain information and services through search engines. Therefore, ranking and degree in search engines plays a crucial role in attracting traffic and users. Organic search results are often considered more credible and useful by users, so they are important for ranking and optimization.
Optimize for better organic search rankings
In order to get better organic search rankings, owners and managers need to optimize. **Optimization includes both internal optimization and external optimization. Internal optimization mainly includes the optimization of content, the reasonable use of keywords, and the optimization of structure, etc., in order to improve the ranking in search engines. External optimization includes building high-quality external links, improving visibility and influence, etc., in order to increase the weight and degree of the search engine.
The difference between organic search and paid advertising
Organic search and paid advertising are two different ways of online marketing. Organic search is a search result that is automatically generated based on the search engine's algorithm and ranking criteria, and is not affected by the cost of advertising, and users do not need to pay when they click on a web page. Paid advertising is to pay a certain fee to the search engine, the advertising information of ** is displayed in the relevant position of the search results, and users need to pay a fee when they click on the advertisement. Organic search results are often considered more credible and useful by users, so they are important for ranking and optimization.
Organic search plays an important role in the Internet age and has a significant impact on rankings and traffic. In order to get better organic search rankings, owners and managers need to optimize, both internally and externally. Organic search and paid advertising are two different ways of online marketing, and organic search results are often considered more credible and useful by users.