Cross-border breakthrough, innovation and expansion. From December 6th to 7th, Konka Baidian partner recruitment activity was successfully concluded in Ningguo City, Xuancheng, Anhui Province. Yu Qinxue, vice president of Konka Group's white goods business headquarters, and Wang Cen, one of the top ten investors in Chinese consumption and a big V with tens of millions of fans, jointly launched the first dealer store visit and online investment live broadcast, with a total of **12w+ in the live broadcast, and nearly 20,000 people at the same time, causing a wave of interactive upsurge.
This is a new attempt by Konka White Electric to use new channels to empower offline business development, and it is also an advanced upgrade of the online and offline dual-channel integration investment promotion strategy, marking that Konka White Power has seized the opportunity in the channel layout of the home appliance industry and entered the fast lane of live broadcast investment in the traffic era.
On-site store visit + live broadcast hard power cross-border breakthrough to recruit partners.
In recent years, although offline channels have been impacted by traditional e-commerce and interest e-commerce, Konka Baidian has always adhered to offline channels as the main position of brand combat power, and formulated the "Retail Development and Breakthrough Project" plan and "Live Broadcast Empowerment Plan", combining the traditional business model with the new first-class marketing advantages, vigorously developing county-level retail stores and structural improvements, and integrating various categories of platform resources to build Konka brand stores, retail store systems and live broadcast talent delivery matrix.
In this live investment promotion activity, Konka White Electric broke the traditional distribution model and tailored three first-class distribution models for customers: 10,000 yuan shop-in-store, non-principal cloud store, and Konka store, covering professional home appliance customers, freelancers and 0 experience and other diversified people, and providing all-round services through brand empowerment, training empowerment, traffic empowerment, and chain empowerment.
In addition to the surprise investment policy, Konka White Electric also provides customers with subsidy policies such as unified production of relevant parts of the strong VI, including doors, booths and live broadcast equipment, first-class marketing content, etc., aiming to help partners quickly get on the right track of business and achieve stable income growth with the lowest threshold and the most preferential support policies.
In the on-site store visits, Konka white electricity dealer customers all said that Konka, as a national brand, has a strong recognition in the hearts of consumers, and the profit margin of a single explosive product exceeds half of the same industry. "It's going to be ** again?Selling a refrigerator can earn you back a month's rent?In the face of the shop-in-shop dealer customers who have cooperated with Konka for more than ten years, Mr. Wang Cen expressed his shock one after another in the store interview, and fully affirmed Konka's brand advantages, product advantages and partner policy advantages. In particular, Konka's popular 486-liter refrigerator was strongly recommended by Mr. Wang Cen. It is equipped with Konka's unique 15-day ecological original fresh technology, which can extend the preservation time of fruits and vegetables to 15 days, which is longer, larger and more functional than similar products on the market, and can make dealers more profitable, which strongly reflects Konka's ability to create mid-to-high-end products.
Strong integration of online and offline, continuous innovation and win-win situation.
The consumer experience is inseparable from partners, and the business strategy is inseparable from partners, and Konka's core brand concept of "exquisite products and wonderful life" is inseparable from the same frequency resonance with partners. In 2023, the market situation is severe and complex, and Konka White Power has been thinking and practicing how to achieve a win-win situation for enterprises, channel partners and consumers in the era of the stock market. This joint store visit interview and live broadcast investment promotion with Mr. Wang Cen brought new ideas for the development of Konka white wire, and also opened up a new path for more customer cooperation.
Based on this, the curtain of Konka white electricity live broadcast investment has been opened. In 2024, Konka Baidian will continue to uphold the group's mission and values, insist on vigorously expanding offline channels, continue to strengthen the online and offline integration layout with the help of the new first-class traffic platform, promote the diversified upgrading of channels, and play the "key chess" to increase market shareWe will continue to replicate the successful sales model, strengthen the cooperative relationship with partners, provide them with more good products and policies, and work together with more partners and consumers to create a better future.