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The recent news that TVB is going to lay off employees also makes everyone quite embarrassed, and the loss for five consecutive years has also hurt TVB's vitality.
On the evening of November 27, TVB announced on the Hong Kong Stock Exchange that the board of directors announced the restructuring of the TV broadcasting and e-commerce business, cutting more than 300 employees in total, equivalent to 8% of the total number of employees of 3,599 at the end of June.
And Chen Zhiyun, the former general manager of TVB's business, made a film to analyze this incident in his personal channel, and even mentioned a major mistake of TVB.
He said that as of the end of June this year, TVB's market value is 1.5 billion yuan, the cash on hand is less than 900 million yuan, and the debt is 2.3 billion yuan.
In fact, for the current environment, TVB is indeed facing a great test.
He also mentioned in ** that TVB's largest creditor is a commercial bank in the mainland, and TVB will repay 15 on July 6, 2025$5.7 billion in loans, and the bank receives more than $100 million in interest from TVB every year.
He said that TVB's biggest mistake was an investment mistake, and then continued to analyze the detailed process.
There are about ten artists who have left the nest when their TVB contracts expire this year, among which we are more familiar with Huang Zhiwen, Jiang Zhiguang, the old urchin Qin Huang, Zhao Xiluo, Wu Jiale, Huang Xiangxing.
Qin Huang has been working for TVB for 44 years, and Jiang Zhiguang and Wu Jiale have also been working for 30 years.
Among the layoffs, about 200 people were laid off in the TV department and about 100 people in the e-commerce department, netizens sighed, and thought that TVB was still a glorious era, but they didn't expect it to be over long ago.
In fact, the performance of the drama "News Queen" is still very good, at least the entire domestic entertainment market is very fond of it, and everyone loves this kind of workplace drama that "only engages in career and does not engage in feelings".
Everyone also said that it is worthy of TVB, from the script to the acting skills to the shooting, everyone got the cool points, which is much better than most domestic entertainment dramas.
Everyone also said that TVB is not old, and it can still occupy the pioneer after so many years, but an exact news of layoffs makes everyone feel very regretful.
Through the new adjustment of the business, TVB is expected to save HK$100 million in content costs in 2024, and about HK$50 million to HK$60 million in fixed expenses and operating costs in e-commerce.
A good script can go up with the actors and the company, just like the core role in "The News Queen" this time, which brings fire to the different dressing styles of different characters.
For example, Zhang Jiayan's same bag, Sister Man's skirt and perfume, as well as the mobile phone cases, coats, bracelets and so on of the characters in the play.
And these objects that are brought by the characters in the play have become keywords in the e-commerce platform, which is also a good way to bring traffic.
Therefore, many smart e-commerce sellers will seize these keywords, such as TVB's ** anchor Chen Minzhi, who played a role in "News Queen", and it is precisely because of this role that even the live broadcast room with her has a ** degree.
Although "News Queen" is out of the circle this time, TVB is still in the cold winter, so layoffs have become a method for TVB to implement.
TVB has produced many excellent works since its early years, and has also cultivated excellent actors, hoping that they can survive this difficulty and return to their peak.