From November 29th to December 1st, the 5th "China Service" Tourism Product Innovation Conference was held in Hengdian Film and Television City, Zhejiang.
Through keynote speeches, expert interviews and high-end dialogues, the conference conducted an in-depth interpretation of eight creative cases of tourism products, including Wucun Rural Micro Vacation Destination, Nishan Holy Land, Anren Ancient Town, Immersive Sensory Experience Drama "Sound into Gusu" series, Azheke Project, Keqiao Ancient Town Twelve Winds Collection, Luoyi Ancient City and Digang Fishing Village.
The 5th "China Service" Tourism Product Innovation Conference was heldCourtesy of China Tourism Association.
Duan Qiang, president of the China Tourism Association, said that compared with the previous four sessions, the number of cases collected this year is wide, high-quality, new, and the number of regions with developed economies and the first recovery of tourism is large. "Disruptive creativity, immersive experience, youthful consumption, and mobile communication" are the commonalities of the eight cases that have been recommended this year.
Duan Qiang believes that the tourism industry is showing the following development trends: tourism has become an important force for rural revitalization, consumption promotion and economic revitalization in the process of transformation and upgradingTourism is deeply integrated with culture and a variety of formats, reflecting the connotation of culture and the depth of civilizationThe classification of traditional tourism has been completely broken, and the comprehensive innovation of project design and development has become increasingly prominentTargeted services for consumers of different ages to attract more repeat customers, parent-child and research travel have become indispensableThe transformation of real estate enterprises into cultural tourism is worth paying attention to, and the sharing of hosts and guests has become the development concept of destination tourism such as rural tourism and ancient town tourism.
Wu Kefeng, Deputy Director of the Department of Resource Development of the Ministry of Culture and Tourism, said in his speech that since 2018, the China Tourism Association has held five consecutive China Service Tourism Product Innovation Conferences, recommending batch after batch of the latest achievements in the industry to the industry. The Innovation Conference has created an important platform for industry exchanges, and has gradually developed into an influential and authoritative brand.
During the conference, the 2023 "China Service" Tourism Product Innovation Exhibition will be held simultaneously. The event was hosted by the China Tourism Association, supported by the Dongyang Municipal Committee of the Communist Party of China and the people of Dongyang City, and undertaken by Hengdian Group.
*: China Youth Daily client).