Meizu mobile phone was reborn to create a "wedding dress" for Geely, and Li Shufu needed to tell the story
Meitu phones are back, and the Meitu 20 series is a return after a two-year hiatus, but the performance of the Meitu 20 series is not particularly satisfactory, and the praise rate of the Meitu 20 on JD.com has dropped all the way to 96%.
The author believes that the revival of Meitu is not a revival of Meitu's soul, and its fundamental purpose is to do it for auspiciousness"Wedding dress", because Meitu is no longer a surname"Yellow", but surname"Lee"。
The main purpose of Li Shufu's acquisition of the Meitu brand is not to revive the soul of Meitu phones, but to the ecosystem of the Geely Automobile brand.
Although Meitu focuses on the mobile phone itself, whether it is product share or content distribution, the car is the core.
Whether Meitu's friends admit it or not, Meitu mobile phones are hardly the focus of Meitu now, because the Meitu 20 series is obviously not as focused on publicity as flymeauto.
Obviously, flymeauto is the real purpose of Li Shufu's acquisition of Meitu, and from the perspective of product distribution and content distribution, mobile phones are no longer the focus of Meitu's efforts, and Meitu has long lost its original soul.
What's more, at the product level of the Meitu 20 series, there are not many highlights at all, the main hardware configuration is similar to other Android flagships, and there are also some deficiencies in the screen"Zhou Dongyu style"of screen arrangement.
The shortcomings of OLED screens with RGB arrangement are very obvious, the life span is difficult to guarantee, and it is easy to burn the screen, so Meitu has always used Samsung's diamond arrangement technology in the past, which can greatly guarantee the service life.
And this time, the Meitu 20 series has adopted it"Zhou Dongyu"This is a big deduction because Meitu insisted on ensuring the quality of the soul screen in the past, and it has long since ceased to exist.
Therefore, Meitu was reborn with the acquisition of Geely, and Li Shufu did not value the value of Meitu phones, but used Meitu to tell stories.
Geely is a traditional car company, and it is difficult to determine the transformation of the enterprise due to the similar experience of traditional car companies in the era of new energy vehicles.
Li Shufu's real intention to acquire Ghost Talent is to beautify Geely, because Geely does not have a good history, as can be seen from Geely's share price, Geely's share price has fallen from a high of more than 30 Hong Kong dollars to about 10 Hong Kong dollars in the past two years.
Obviously, this is one of the manifestations that Geely does not have a good story, said Star CEO Ji Meiling"Without automakers, mobile apps will gradually fall behind", which also shows that Ji Meiling is actually a pawn of Geely Automobile's intelligence.
From Geely's point of view, Xingmijin does shoulder a very important task by helping Geely embark on the road of intelligence, but whether Xingmijin can shoulder this important task is an unknown mystery.
It is understood that the current market share of Meizu mobile phones is only 1%-2%, and Meizu plans to return to the top five in the domestic high-end mobile phone market within three years, with the purpose of paving the way for Geely's intelligent cars.
At present, the smartphone market has been saturated or even shrinking rapidly, and the smart car industry is in an extremely serious downturn, and car companies and mobile phone manufacturers are indeed facing huge challenges.
Geely hopes to use the Meitu brand to penetrate the mobile phone market to help Geely achieve intelligent transformation, while Meitu hopes to use Geely's financial strength to make the brand bigger and stronger, but it is extremely difficult for the two sides to cooperate on different tracks.
So, are you optimistic or bearish about the belated development of Geely and Mizu brands? Feel free to comment, like, share, and share your thoughts.