Author |Moe
Edit|Chen Qiu
Operations|Chen Xiaoyan
Another mirror (ID: DMS-012).
The domestic mobile phone industry has entered the era of stock, and mobile phone companies are also looking for incremental space, and cross-border integration of software ecology has become a good direction.
It can be seen that at present, the leading domestic mobile phone companies, whether it is Huawei, Honor, vivo, OPPO, or Xiaomi, are thinking about cross-border integration.
It is worth noting that Huawei has launched a smart mobility solution. Under the smart car model, Huawei's cooperation with car companies breaks through the previous cooperation model and brings new value to car companies in production, R&D, and sales through a new model of in-depth participation and full-link empowerment.
And Xiaomi's new car is also about to go on the market, the cross-border integration of mobile phones and car manufacturers has just begun, and the competition between mobile phone companies is fierce every year, but this year it is a little more fierce, and the test is greater.
In such a competitive environment, there is one company that is also worth looking forward to, that is, Meizu.
On November 30, Xingji Meizu Group successfully held the 2023 Meizu Autumn Unbounded Ecological Conference in Wuhan, Meizu released a number of blockbuster news, Shen Ziyu, chairman and CEO of Meizu Group, said in an interview with another mirror and other ** that the smartphone market is declining as a whole this year, but the total amount is still very large, and in order to fight a bloody road in such a track, it must have its own differences.
Shen Ziyu said that the entire sales target of Meizu mobile phones is to double the sales volume and double the number of stores compared with this year. I hope that after 3 years of hard work, I can return to the top 5 ranks.
The Meizu 21 flagship phone released this time introduces the FlyMe AI model, which has four colors: Dare to be extraordinary Unbounded Black, Consistent Meizu White, Vibrant Purple and Sharp Blue, which sweeps the trend.
There are three versions of the Meizu 21 flagship phone, of which the 8GB + 256GB version is priced at 3399 yuan, the 12GB + 256GB version is priced at 3699 yuan, and the 12GB + 512GB is priced at 3999 yuan.
In Shen Ziyu's view, the mid-to-high-end market is indeed difficult, but Meizu must first have a foothold in the mid-to-high-end market, so that mid-to-high-end products can do more technological things. Meizu will focus on mid-to-high-end flagships, and make the entire mid-to-high-end flagships deeper and thorough.
On November 16, Meizu Group announced the completion of a total of 2 billion yuan in angel + round and A round of financing. It is worth noting that after the completion of the latest financing of Meizu, its post-investment valuation exceeded 10 billion yuan, which also means that Meizu, which was just established in March this year, has become a "unicorn".
Meizu is a product of the cross-border integration of automobiles and mobile phones. In July 2022, the news of Li Shufu's Xingji Times' strategic investment in Meizu Technology and cross-border entry into the mobile phone industry has attracted attention from all walks of life. In March this year, Meizu Group, which was formed by the fusion of Xingji Times and Meizu Technology, was announced, and Shen Ziyu, the former vice chairman of Xingji Times and chairman of Meizu Technology, became the chairman and CEO of the group.
At this press conference, the Flyme system also ushered in a major update, officially upgraded to Flymeos, the Chinese name is Wujie OS. In addition, the official release of the AR smart glasses brand MyVu, and the launch of Myvu Exploration Edition, MyVu two new all-weather fashion AR smart glasses, the current price of MyVu is 2499 yuan, and the price of MyVu Exploration Edition is as high as 9999 yuan.
Recently, Meizu Group also announced that it will officially launch the DreamCar co-creation plan in the first quarter of 2024 to create an exclusive Meizu DreamCar MX.
Meizu has also become the second mobile phone company to make cars after Xiaomi, and Meizu, which is supported by capital, can it seize the new direction?
Accelerate cross-border integration
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Meizu will officially unveil a new car, the Meizu Dreamcar MX, in the first quarter of next year. Behind the cross-border car manufacturing of mobile phone companies, the biggest purpose is to create a larger ecological chain, enrich the product line, and grow more fan groups.
In terms of cross-border integration, Meizu is obviously also advancing rapidly in all aspects. In terms of car manufacturing, it is catching up with Xiaomi, and in terms of ecological construction, it is approaching Huawei.
Meizu, which has received the blessing of capital, first aims to expand offline channels, announcing the goal of 1,000 stores in three years, and 2023 is the first year, and the car will also become an SKU and be sold in stores. In addition, Meizu is also gradually increasing SKUs to catch up with other manufacturers' product categories.
In terms of ecological construction, the Flyme system has also ushered in a major update, officially upgraded to Flymeos, which is called Unbounded OS in Chinese.
In March this year, Meizu released a new mobile phone interaction system, Flyme 10, and the new Flyme 10 was released this time5 Introduced the Flyme AI model, bringing the most heavyweight upgrade in the history of the intelligent voice assistant AICY.
With the blessing of the Flyme AI model, AICY has a massive knowledge base, which can also help users write, draw, plan travel schedules, and act as an on-call personal assistant to efficiently solve various problems in users' lives and work.
In terms of cross-border integration, in March this year, Meizu released the intelligent cockpit operating system Flyme Auto. At present, the first model equipped with the Flyme Auto in-vehicle system, the Lynk & Co 08, has been launched.
In June this year, in order to continue to expand the ecosystem of Flyme Auto, Meizu reached a cooperation agreement with Geely car brand Polestar Auto and established a joint venture with Polestar Auto. Polestar owns 49% of the joint venture, while Meizu holds the remaining 51%.
The joint venture will build an intelligent operating system for Polestar for the Chinese market and will be responsible for Polestar's sales and service in China.
The new Polestar OS system, based on Flyme Auto, will be installed on the Polestar 4 models to be delivered later this year.
In the future, Polestar will have a branch line that will go deeper than Flyme Auto, and the most important thing is that PolestarOS can tailor the core functions.
Shen Ziyu said that our core capabilities lie in intelligence, interactive experience, FlymeOS and AI base. In the long run, we may go deeper and deeper, similar to Huawei's HI model. We have our own advantages and accumulation, and we must also try to catch up with it.
Released Meizu 21
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In order to create the dream machine in the hearts of Meizu friends, the Meizu 21 flagship mobile phone released this time has been greatly improved in many aspects compared with the previous generation.
First of all, in terms of appearance, the Meizu 21 has upgraded the unbounded aesthetic design 20, innovatively create an unbounded balance, just to create a Meizu mobile phone with a very balanced beauty.
At the same time, 655-inch ultra-narrow quad equilateral straight screen with an extremely narrow bezel design on the front to 174mm challenges the world's narrowest physical quad equilateral Samsung flagship straight screen, with a 50:50 weight balance design and 198g 7The 9mm slim body provides a great feel.
In addition, Meizu 21 also has the only pure white panel design in the industry, with its unique Meizu aesthetics, to create the most beautiful straight screen king of Meizu.
In terms of the interactive experience that Meizu is proud of, the Meizu 21 innovatively upgrades the ring flash, integrating the intelligent AI assistant and common scenarios to create the AICY smart ring.
AICY Smart Ring has a multi-scene interactive ring light system, whether it is notification, call, charging, volume adjustment, games and other scenes, it can show the meticulous care of AICY intelligent assistant for users through colorful changes with temperature.
At the same time, in addition to the new flagship third-generation Snapdragon 8 computing center, the Meizu 21 also has an excellent 120Hz high refresh rate Samsung flagship AMOLED screen and an interactive experience iron triangle, which together create an all-round advantageous experience of the Meizu 21.
In addition, the Meizu 21 is equipped with the latest true 200 million instantaneous flagship imaging system, which has worked with Samsung to optimize the star flow image algorithm, support P3 full-link color, and adopt the new intelligent ISO Pro technology and multi-focal segment lossless zoom technology, making a qualitative leap in the shooting experience.
In addition, Meizu Group has further promoted the popularization plan of mobile phone domain and released a new hand-car integration solution, Flyme Link.
At present, the automotive industry has an increasingly strong demand for intelligence, and the hand-car integration solution represented by the mobile phone domain is at the forefront of the development of the industry, and is committed to bringing intelligent empowerment to more cars.
Flyme Link brings the new "Three-Finger Task Transfer" and "Address Transfer" functions to the car, which can realize the seamless connection, ecological sharing and capability sharing between the mobile phone and the car machine without changing the original car machine system.
After the mobile phone is connected to the car, it is the parts of the entire car, which can provide hardware and computing power support for the car, continuously deliver new capabilities to the whole vehicle, realize the possibility of application flow, application relay, fast link, and data exchange, and achieve seamless collaboration between the mobile phone and the car machine.
Now, Geely Galaxy's first flagship sedan, the Galaxy E8, will be the first model to be connected to Flyme Link. Meizu Group also officially launched the Unbounded Zhixing Open Platform to share the core capabilities of Flyme Auto with ecosystem partners.