Hello everyone, today I would like to recommend to you a 6-seater SUV with a high cost performance - SAIC Roewe RX9. The Roewe RX9 has 20T+9AT+ the only CDC electronic suspension in the same class, which makes people look forward to it but faces a sales dilemma. Let's take a look at the charm and dilemma of this daddy car, as well as the manufacturer's solution.
The Roewe RX9 is a large 6-seater SUV with a luxurious smart home cockpit, which is comparable to the configuration of a 500,000-level luxury SUV. The new car adopts a new "emotional rhythm" industrial aesthetic design language, with exaggerated and domineering shapes, which are impressive. In terms of power, it is equipped with 2The 0T engine is equipped with a 9-speed automatic manual transmission and driving mode + CDC intelligent electronically controlled suspension damping system, which is born for comfort. However, the car faced a dilemma of sluggish sales.
In the face of sluggish sales, SAIC Roewe has adopted a "price for volume" strategy with substantial discounts. Especially for medium and high-end models and medium-sized models, the ** of new cars has dropped by tens of thousands of yuan, and the cost performance is almost invincible. It remains to be seen whether this strategy will boost sales.
Since its launch in March this year, the sales of the Roewe RX9 have not been able to break through the predicament. The sales proportion of the Roewe family is only 102%, and the share of the domestic SUV market is even smaller. Even if the brand has launched preferential policies, it has not made a significant breakthrough. What is the reason behind this?Is it just a matter of **?
Although the Roewe RX9 excels in terms of configuration, appearance, and power, it is not widely recognized. In the mid-to-large SUV market, it accounts for only 005% share, ranking is even lower. This has led to deep thinking about consumers' car buying preferences and market competition. After all, a good model should be able to gain the recognition and love of consumers.
The above are some of my thoughts and thoughts on the Roewe RX9. I hope that more friends will join the discussion, ** the problems behind this model and possible solutions.