The November sales figures are out, and as a fan of the Mercedes E-Class, you won't believe the numbers. 1,786 units, which is the sales volume of the Mercedes-Benz E-Class in the Chinese market. How could there be such a fall?It's unbelievable.
The terminal discount is insufficient, and the sales of Mercedes-Benz E-class are facing challenges
Compared to the Audi A6L and BMW 5 Series, Mercedes-Benz E-Class sales are really dwarfed. The reason for this situation may not be the problem of the product itself, but the lack of terminal discounts. At present, the domestic auto market is fiercely competitive, and the terminal discount can be described as round after round, and the terminal discount of Mercedes-Benz E-class is relatively low, which really has a great impact on its sales.
Affected by the launch of new cars, Mercedes-Benz E-class sales may usher in a revitalization
In addition, the new generation of Mercedes-Benz E-Class will be launched on December 14, and the models currently on sale have no vehicles sold in some parts of the country. This may also be one of the reasons for the sluggish sales of the Mercedes-Benz E-Class. Consumers in the market may be in a "wait-and-see" attitude, waiting for the ** model to be launched before making a decision. This may be one of the important reasons for the current sluggish sales.
The car market is shady under fierce competition
The sluggish sales of Mercedes-Benz E-class also exposed the fierce competition and shady battle in the current domestic auto market. Whether it is a first-tier brand or a second-tier brand, in order to impact sales, they are engaged in fierce competition. After the launch of the new generation of Mercedes-Benz E-Class, even considering that it will not have much terminal discount, it may still face great pressure.
Mercedes-Benz E-Class sales are sluggish, which may be the opportunity for the lowest sales in 2013
Mercedes-Benz E-Class sales have been declining month-on-month for two consecutive months, and retail sales have plummeted in a single month, which may be an opportunity for Mercedes-Benz E-Class sales to be sluggish. With a new generation of models about to be launched, the Mercedes-Benz E-Class may usher in a revitalization in a new round of sales competition.
The above are some thoughts on the sluggish sales of Mercedes-Benz E-class, the car market is changing, the launch of a new generation of models, and the fierce competition will have a profound impact on the sales of Mercedes-Benz E-class. Let's wait and see how the Mercedes-Benz E-Class performs in the future.