"At present, the changes of the world, the times, and science and technology are unfolding in an unprecedented way, and intelligence is one of the important driving forces to set off a wave of changing the times. Throughout recent years, there has been an endless stream of companies involved in smart homes, whether it is the Internet, traditional home appliance predators, or dealers and service providers all want to get a piece of the pie.
In the face of the vast blue ocean of smart home, how should dealers embrace?What kind of products can be selected to jump out of the "quagmire" of "homogenization", truly leverage this "blue ocean", and achieve sustainable development?”
Choices in the age of intelligent chaosAmong the major functional sectors of the whole house intelligence, smart lighting is the project that can be intuitively experienced by customers, coupled with the rise of the decoration design style without main lights, prompting smart lighting to gradually replace smart panels and become the most used product in a single model of smart house in the whole house.
In the view of Huang Xiaohua, the head of the Jiangmen dealer of Jiaguang (Jiangmen) Technology, LTECH Whole House Intelligence, at present, many entry-level whole-house intelligence, most of which are based on intelligent lighting, also occupy a very large share in the cost composition of whole-house intelligence. Therefore, the operation of the smart lighting sector is equivalent to doing half of the smart project of the whole house.
In 2009, Huang Xiaohua entered the lighting industry, and served as the person in charge of lighting research and development, enterprise managers and other positions, until the establishment of Jiaguang (Jiangmen) Technology in 2015, Huang Xiaohua began to distribute intelligent products, through the in-depth comparison of various intelligent brands, analyzed LTECH in the entire lighting control field, whether it is product category, quality, or use mode, Technical support and other software and hardware configurations have overwhelming advantages, and finally let them choose to use LTECH's lighting control products in commercial lighting projects.
A corner of LTECH Quanzhai Smart Jiangmen store.
When LTECH launched the whole house smart product line, we began to test related products and prepare to set up a matching landing team as soon as possible. LTECH's product planning can help us expand from the field of lighting service providers to the integrator of whole house intelligence at the fastest speed, covering door locks, video intercom, background**, electric curtains, projection screens, projectors, etc. Huang Xiaohua believes that the change from the traditional lighting track to the intelligent system track is great.
Dealers not only stockpile, display, and sell goods, but also distribute products that account for a small proportion of the entire marketing system. The product has become a fundamental item, and the most important thing is the team building aspect. At present, the proportion of the company's traditional lamps and lanterns in the overall revenue is decreasing, and the related business of lighting control systems and lamps occupies the overall revenue7 into more
Service is the primary productive force"The service must be meticulous!If the service is not meticulous, the customer experience will not be good, and it will be difficult to do word-of-mouth in the local area. Huang Xiaohua analyzed, at this stage, although there are major smart related brands in the Jiangmen smart home market one after another to enter or exit, but the market popularity is not high, there are not many teams that can really do smart landing, and the overall market is still in the stage of promotion and education.
Jiaguang (Jiangmen) Technology *** team photo.
The biggest advantage of LTECH whole house smart Jiangmen dealers is:Have a complete smart home service team, and the core members are relatively stable. From the early site survey, scheme design, to construction docking, project follow-up, node review, installation and commissioning, after-sales return visits, etc., there are special personnel responsible for bringing customers a better experience in a shorter cycle. At the same time, the company also upgrades the professional skills of internal employees and distributors every week through systematic internal training.
As a national-level specialized and new "little giant" enterprise that has been deeply cultivated in the field of intelligent lighting control for nearly 20 years, LTECH is the first brand in the smart home industry to propose "a full range of dimming control products to achieve a 5-year warranty", giving full play to its advantages in the field of lighting control for many years. At the same time, as an A-share listed company, LTECH continues to provide sufficient financial support for the smart home business under the premise of maintaining stable profitability of its main business, which gives great confidence to dealer partners.
According to Huang Xiaohua, after more than two years of layout, the distribution network of LTECH in Jiangmen has been basically completed, and the next step will be to speed up the filling of the blank area in the market, and at the same time increase the professional skills training of distributors to improve their ability to negotiate orders and provide services.
At this stage, Jiaguang (Jiangmen) Technology is decorating a 400-square-meter comprehensive smart home experience room and training room, which will display LTECH's new distributed scene storage technology, localization, de-gateway, disconnected distributed decentralization, wired and wireless four major dimming protocols, and integrate smart home-related equipment products to serve customers with intelligent whole cases, so that they can experience and feel deeply.
In addition, in the process of channel construction, LTECH has provided a lot of policy and material support, as well as experience that can be used for reference in channel expansion skills.
Leverage the market with "multi-functional module fusion".In the information society, the channels for customers to obtain information are very fragmented, at this time, dealers must reflect their professionalism, not only more professional than customers, but also need to have the ability to analyze and judge information.
LTECH whole house intelligent central control screen.
From the perspective of smart home, Huang Xiaohua believes that the future of the smart home market must be the integration of multi-functional modules, which has two waysOne is the integration of the brand side, and the other is the integration of the service provider. In the future, we hope that LTECH will continue to play its expertise while integrating other smart home functional modules in addition to the lighting field, and provide perfect solutions for dealers who do not have the ability to integrate independently. In addition, we will speed up the breaking down of barriers with mainstream smart home platforms on the market to provide end customers with more product choices.
It is true that with the advent of the smart home era, the requirements for the comprehensive landing ability of service providers will be higher and higher, and higher requirements will be put forward for the learning and Xi ability of the entire team. "This year, the company's operating idea is to first practice internal skills, integrate resources, build a team, build an experience room, and expand distribution channels in different industries in addition to self-operated stores. I am very optimistic about the follow-up development of LTECH Whole House Intelligence, and I also hope that there will be more friends with ideas all over the country to join the big family of LTECH dealers. Huang Xiaohua said.
Text Editor: Gu Sui.
Editor: Bosom friend.
This article is an original article by Guzhen Lighting Media.
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