Cargo Lala's to B business by ** Logistics Finger (ID: wuliuzhiwen).
Written by You Xin.
China's first automobile production system began in 1955 and has formed the world's largest automobile production system. The latest data shows that as of 2022, China's automobile production and sales have completed 2,70210,000 and 268640,000 units, up 3% y/y4% and 21%, the total production and sales volume has ranked first in the world for 14 consecutive years. Automobile manufacturing has become one of the world's largest, highest output value of important industries, and its development has also given birth to a huge market space for auto parts chain logistics, any shortage of tiny parts, may affect the normal production, sales and aftermarket services of automobiles. In fact, the development of the entire industrial chain of auto parts is closely related to logistics and distribution, whether from the factory to the wholesale end, or from the warehouse to the retail end, all links basically contain a huge demand for logistics. How to solve the transportation pressure caused by the wide distribution of stores and high timeliness requirements through the transformation and upgrading of first-chain logistics has long become the key to the competitive advantage and rapid development of auto parts enterprises. Compared with the self-built logistics model with high cost and poor elasticity, the rise of the Internet freight platform may provide a new path for the development of logistics in the auto parts industry.
Time is tight, tasks are complicated, and costs are high"In the event of an emergency, the company's distribution is often stretched. A salesperson in the auto parts industry recalled the distribution situation before the cooperation with Lala. There are many types of vehicles in China, and the speed of replacement is extremely fast, each car is composed of at least tens of thousands of independent parts that cannot be disassembled, and the size and quality of parts of different vehicles are generally different, so there are countless types of auto parts SKUs, which is a great challenge for the inventory capacity of the offline retail endAnd in the current auto parts industry generally advocates "destocking", parts reserves can often only meet short-term production and service, once out of stock, it is difficult to ensure the timely completion of customer auto parts demand. In addition, in the actual business development process, it is difficult to predict what kind of vehicles will be encountered at the offline retail end, what kind of problems need to be dealt with, often when the vehicle comes to the store to know what kind of accessories to use, so the emergency transfer of goods, the situation of ** occurs from time to time, for some outlets all over the country TOP auto parts enterprises, there may even be thousands of outlets or stores at the same time during the peak period. Taking Tuhu Car Maintenance, one of the largest car maintenance e-commerce platforms in China, as an example, public data shows that as of the first half of 2023, Tuhu Car Care has a total of 5,129 workshops, covering all provinces and more than 1,500 regions in Chinese mainland, receiving and delivering an average of 2.7 million tires and 13.1 million other auto parts per month. With such a large scale and volume, in order to ensure the quality of service, the timeliness of logistics is also very important. According to people familiar with the matter, whether the parts can be delivered on time is directly related to the quality of follow-up services, so many auto parts companies will have special requirements for the timeliness of logistics and transportation, such as short-distance transportation will require vehicles to arrive at the loading place within 30 minutes. CATL, one of the world's leading power battery manufacturers, has a similar situation, with more than 10 production bases in China and a large number of terminal after-sales outletsSome outlets are remote, and local capacity is scarce. CATL and Tuhu represent the epitome of the current situation of transportation in the domestic auto parts industry, with a wide variety of goods, markets all over the country, and harsh delivery times. What's more troublesome is that if the auto parts industry chooses a small and medium-sized distribution platform all over the country, it will also bring new hidden dangers, and the distribution link is often the worst digital, so the financial system is very chaotic, which has a great impact on the company's daily operations. Relevant people introduced to the "Logistics Finger" that when the auto parts industry chooses a third-party platform, it often involves multiple people across the country, employees pay for reimbursement in advance, the procedures are cumbersome, and the management efficiency is lowThe traditional logistics model fluctuates greatly and is not transparent, the use of logistics costs is difficult to achieve clear traceability and standardization, and logistics costs are difficult to efficiently manage and control.
Stores, companies, industries, goods pull customs clearance auto partsIn 2017, the company released the enterprise version, and the auto parts industry, which had more and more problems due to rapid development, quickly realized the advantages of Lala. It is understoodAccording to customer needs, the enterprise version of cargo lala can provide a variety of personalized service solutions such as offline fixed drivers, fixed vehicles, line arrangement, handling, loading and unloading, and multi-point distribution.
Many companies come to the door, often by a few stores to use the product first, and then the whole company becomes a partner of the company. A person related to Lala introduced the cooperation process between Lala and auto parts companies. In June 2019, a top-level automotive aftermarket company reached a cooperation with the Cargo Lala Enterprise Edition, which has become a strong capacity supplement outside the company's self-built warehousing and logistics system by virtue of its own instant response advantages. According to reports, at present, the company's success rate of orders on the cargo pulling platform is as high as 95%;In addition, the enterprise version of Cargo Lala provides the "overtime allocation" service, if there is no driver response within 3 minutes of the order, the platform's exclusive customer service will also carry out manual scheduling to ensure that the demand for the car is met. In the cooperation with CATL, the massive capacity of the cargo lala enterprise version throughout the country can meet the transportation needs of its different outlets, even in remote areas such as Chengmai, Ordos, Jinzhong, Jiyuan, Honghe Hani and Yi Autonomous Prefecture, etc., the cargo lala enterprise version can also respond quickly, so that enterprises can use vehicles in remote areas without pressure. In addition to serving top-level customers, the enterprise version of Lala has also become the largest in the country for small and medium-sized auto parts enterprises to reduce costs and increase efficiency.
2. One of the battery swap platforms for three-wheeled electric vehicles, Shenzhen Yimotor Technology, previously adopted the mode of LTL transportation, which was placed in the carriage together with the goods of other enterprises, and was transferred and delivered, which lacked flexibility and uncontrollable timeliness. For these small and medium-sized enterprises, it is not realistic to establish a huge logistics system like JD.com and Tuhu, relevant people told the "Logistics Finger"."For the auto parts industry, if the scale of the self-built fleet is small, it will not be able to meet the demand at all;If the scale is too large and the labor cost is too high, the company cannot afford it. ”In this regard, Internet freight platforms such as Lala Enterprise Edition cater to the pain points of auto parts companies. Businesses are able to quickly address their unplanned transportation needs with more transparent** and responsive capacity. After the two sides reached a cooperation, the enterprise version of Lala can quickly respond to its sudden freight demand, which greatly saves the cost of enterprise vehicles and air returns.
"Your regular customer sent an order".Master Ma, a driver from Wuhan, joined Lala in February 2019, "At first, I was a user of Lala, but then the business was not good, so I simply transformed into a driver of Lalala. In Master Ma's view, the biggest advantage of the enterprise version is the stable business frequency"The business of the enterprise is about five or six times a week, and the timeliness and income are relatively good. ”"They kept me. When the collector receives the order, it will display "Your regular customer sent an order", which is something that Master Ma is proud of, "Many auto parts companies will have a fixed process for transportation, and they need a careful and serious acquaintance, so they chose me." ”For some auto parts companies, in addition to logistics costs, another advantage of the cargo lala enterprise version is that it can effectively reduce the management costs of the enterprise. It builds a bridge between enterprises and drivers, which can not only ensure the quality of logistics services, but also eliminate driver management and fleet operating costs.
In addition, one of the more headaches of the auto parts industry in the same city distribution is the complexity of data and the difficulty of financial settlement. The API open platform of the enterprise version of Huolala can enable enterprises to share massive transportation capacity with one click, and the order data and invoice application are embedded in the internal system of the enterprise, reducing the development cost of the enterprise. Through the cooperation with Lala Enterprise, CATL has achieved unified management of more than 200 outlets, which solves the needs of multiple people and cities to use cars at the same time, with transparent costs, controllable logistics costs, and compressed financial management costs. With the continuous growth of the market, the "collected" goods Lala also continue to get new orders. According to reports, CATL's future outlets will continue to expand, and in this process, the cargo lala enterprise version will continue to provide freight guarantee for CATL through the corporate service functionIn the future, the two parties will further connect with APIs to continuously improve the digital capabilities of enterprises. Another famous brand in China's automotive industry, Wuling, which chooses the enterprise version of Cargo Lala, according to Cargo LalaAt present, it has also connected with R&D personnel to develop a personalized delivery system for Wuling's needs, which is expected to be improved by the end of 2023 to create an exclusive experience that is more in line with Wuling's transportation needs. A person in the same city freight industry told the "Logistics Finger" that the scale of the city freight market is huge, but the industry concentration is still relatively low, and the competition will be further intensified in the future. ButIf you want to further develop in the future, improving the service ability of medium-sized enterprises and even large enterprises is an important means to break the limitations. ** Logistics refers to the news (ID: wuliuzhiwen).
Written by You Xin.