On November 30th, the event of "Born to the Sun, Facing the Wind and 'Shang' - 2023**& Experts Walk into Sunhope" was held at Sunhope's Tianjin headquarters. Ma Liang, researcher of the National Institute of Development and Strategy of Chinese University and professor of the School of Public Administration, Li Yongjian, researcher of the Institute of Financial Strategy of the Chinese Academy of Social Sciences, Li Yan, professor and doctoral supervisor of the School of Environment of the Chinese University of China, and a number of ** representatives walked into Sunhope's headquarters to ** the trend of the big health industry, analyze the policy orientation, and discuss innovation and change.
Experts and representatives walked into Sunhope's Tianjin headquarters.
This event is not only a sharing and exchange, but also a first-class outlook for the development and operation of the enterprise. Chen Yixun, Chairman of Sunhope Public Welfare Association, said that the insights and opinions of experts will become the wealth of Sunhope's future development.
Chen Yixun, chairman of Sunhope Public Welfare Association, delivered a speech on behalf of the company.
Deeply cultivate the big health industry and attach importance to product innovation
Sunhope entered China in 1993, and this year is the year of its establishment, and over the past 30 years, it has always been deeply engaged in the big health industry, experienced many changes in the direct selling market and historical changes in the social environment, and is also a witness to the rapid development of China's economy. Fu Qi, director of Sunhope's joint service department, said at the symposium that since entering Chinese mainland, Sunhope has been committed to the research and development of health and beauty products and the promotion of health and beauty to create a high-quality life for consumers. "Under the leadership of CEO Chen Minjun, through nearly 30 years of continuous exploration and innovation in the industry, Sunhope has provided a broad and solid foundation for operators with rich industry resources. At the same time of steady development, it has also contributed to the development of society. Fu Qi said.
The high-quality development of enterprises is inseparable from product innovation. "Thirty years ago, from 'one high-purity fish oil' to let consumers know Sunhope, to the current product diversified service system, Sunhope's consumer groups are all over the country. Wei Shangying, Director of Product Development of Sunhope, emphasized that the company's product development is rooted in scientific innovation and strict quality requirements, and it has always paid attention to the deep-seated needs of users, so as to stimulate more innovation. This makes the product closer to the user's life, integrated into their daily life, and provides a high-quality, reliable and safe experience, realizing a healthy and beautiful lifestyle, in order to truly reflect the meaning and value of the product.
Sunhope's product ecosystem covers four major areas of healthy life: beauty health, health care, water health, and home health, and continues to extend and innovate categories in the direction of life, family, and career. At present, the company's product line mainly focuses on four subdivisions: nutrition and health care, body beauty, health, and healthy drinking water. In order to better meet the market demand, Sunhope adheres to the principle of simplicity in product development. This "way of simplicity" is reflected in the product design, streamlining the product line, making the positioning of various products clearer, the product efficacy is clear, the applicable people are clearly benchmarked, the zero-burden formula design without added sucrose and preservatives is adopted, and the ingredients are green and environmentally friendly. The presentation of the product is concise and straightforward, focusing on core functionality and practical value. This approach makes the product easier to understand and use, and at the same time in line with Sunhope's emphasis on scientific verification and practicality.
Public welfare and business development complement each other
Sunhope's 30 years in China is also the 30 years of common development of public welfare and philanthropy. With Sunhope Charity Association as the core, public welfare has become the core culture of the enterprise, and at the same time, it complements each other with the business market, forming a systematic and structured management model.
Public welfare and charity is a kind of emotion and responsibility, and Sunhope's public welfare will be like a big tree, and we hope that it can help others for a hundred years. Sun Shengli, Secretary General of Sunhope Public Welfare Association and Director of Business Training Department of Sunhope, introduced that since 2010, Sunhope has built three series of public welfare projects: "Let Love Spread", "Let Love Continue" and "One Heart Assistance". In 2014, Sunhope Charity Association was formally established, and the three major projects began to operate systematically and standardly, with professional management by an independent team to provide precise assistance to all kinds of people through large-scale public welfare projects.
Let Love Spread Refers to the construction of public welfare schools, including school engineering renovation, equipment and material donation, and the new Sunhope Library. Let Love Continue refers to regular return visits to public welfare schools, including the return of Love Ambassadors to schools, the renewal of Sunhope Library, and Sunhope Bursary; Yixin assistance refers to the assistance to single mothers, disabled children, and emergencies according to social needs, including ** linkage, children's welfare homes, emergency response, rural revitalization, etc.
Up to now, Sunhope has jointly built 243 public welfare schools with brand managers, covering 23 provinces, municipalities and autonomous regions across the country, with a total investment of 59.89 million yuan and 100,000 students assisted.
The future has come", meaning that we have now entered an era driven by artificial intelligence, which is characterized by the widespread application of big data and the rapid development of new technologies. How to leverage these emerging tools and technologies for market development and business innovation is crucial.
Chen Nanzhong, Director of the Marketing Department of Sunhope, said, "First of all, we use big data technology to analyze customer behavior and preferences, and customize products and marketing strategies to meet market demand more effectively. Secondly, AI technology helps companies achieve highly personalized marketing strategies. Through machine learning Xi algorithms, marketing information is customized according to customers' past behaviors and preferences, and the interactivity and stickiness of the market are improved. Third, leverage AI tools to help analyze social** trends, optimize when content is published, and target potential users more precisely. Fourth, innovate and customize products based on market data and AI analysis to meet changing market needs and customer preferences. Finally, AI and big data can be used to train sales teams, providing insights into market trends, effective sales strategies, and account management techniques. ”
In addition, Han Xinyu, the consultant of Sunhope, also introduced Sunhope's publicity work and future prospects.
Experts, ** for the enterprise to make suggestions.
Experts provide suggestions for the development of Sunhope
Over the past 30 years since entering China, Sunhope's public welfare undertakings have always developed together with the company's operation and are the core link of its corporate culture. Sunhope hopes to help more people in need through the power of public welfare. In terms of formulating public welfare strategies, Ma Liang, a researcher at the National Institute of Development and Strategy of Renmin University of Chinese and a professor at the School of Public Administration, said that the Sunhope brand can well reflect the values of the enterprise, and hopes that Sunhope can practice the "three highs" of the enterprise - high-efficiency governance, high-quality development, and high-quality life, and realize value co-creation with a healthy way of communication.
In the social environment, many young people are prone to misjudgment and misunderstanding of the definition of beauty, and Sunhope should convey the concept of health to people, help people realize that it is not advisable to sacrifice healthy beauty, and stay away from morbid beauty. Ma Liang believes that Sunhope's public welfare needs the participation of all employees to bring each employee's understanding of health, beauty and life to the public in a professional way. In addition, Sunhope Library can select some books that implement the company's value concept, and can also link with authors to strengthen mutual communication, turn it into a "living" library, and release greater value.
China has entered an aging society, the post-90s generation is becoming an important consumer group of health care products, the future of the health industry in more than 10 trillion yuan, from a global point of view, the sales of large categories of health care products account for about two-thirds of the pharmaceutical industry, the development prospects of the health service industry in China are considerable. Li Yongjian, a researcher and doctoral supervisor at the Chinese Academy of Social Sciences' Institute of Financial and Economic Strategy, believes that the health industry will always be a sunrise industry, and Sunhope should find a combination of live e-commerce and direct sales, use digital tools to increase interaction with consumers, and customize personalized health solutions for them.
As a direct selling industry, policy supervision plays a vital role in the development of direct selling enterprises. In August 2023, the State Administration for Market Regulation launched a survey on the revision legislation of the "Regulations on the Administration of Direct Selling", and the regulatory policies of the direct selling industry will usher in a favorable situation. Li Yan, professor and doctoral supervisor of the School of Environment, Chinese University, gave relevant suggestions on the development of Sunhope from the perspective of policy supervision and improving consumers' awareness and acceptance of health care products.
Food is the sky, and food safety has attracted much attention. In recent years, laws related to food safety have been promulgated one after another, which has further transformed from the supervision of products to the supervision of the production system, requiring enterprises to have a guarantee mechanism, focus on prevention, clarify risk management, and do a good job in quality control throughout the process. Li Yan suggested that Sunhope should pay attention to policy changes and do a good job in products to transform market potential into market demand.
In terms of marketing and research and development, Li Yan said that many people have a misunderstanding that healthy food is aimed at special groups, and only by changing the inherent concept can we expand the audience of food products. In addition, to pay attention to product premium, enterprises can reduce costs from the first chain, logistics, fine management and other aspects, improve the brand value of enterprises, effectively transmit product information, and increase consumers' willingness to pay.