Recently, after Dongfang Selection CEO Sun Dongxu and Dong Yuhui responded, the turmoil of Dongfang Selection did not subside, but became more and more intense. During this period, the live broadcast room of Gaotu Jiapin ushered in a large influx of fans, which attracted widespread attention.
According to reports, on the evening of December 11, a large number of fans with the "Selection Group" light on their heads poured into the live broadcast room of Gaotu Jiapin, with as many as 600,000 people. This figure is equivalent to 1 3 of the sales of Gaotu Jiapin for the whole month of November. In addition, the number of fans of Gaotu Jiapin has also skyrocketed to 360,000 in a short period of time, and a total of 3 fans have increased in the past 30 days90 thousand.
The cause of this turmoil was that Dongfang Selection anchor Dong Yuhui's "mother-in-law" (Dong Yuhui fans) swiped the screen in the live broadcast room, calling "The splashing wealth sent by Dongfang Selection, you have to catch it". This incident has attracted widespread attention and discussion among netizens, and some netizens even complained about Dong Yuhui and called for treating the "little prince" well.
This turmoil has had a great impact on Dongfang Selection. According to reports, Dongfang Selection's ** fell by more than 7% on December 11, allowing the opponent Gaotu to pick up a "cheap". At the same time, Dongfang Selection is also facing the risk of losing a large number of fans.
In response to the turmoil, Sun Dongxu and Dong Yuhui, CEOs of Oriental Selection, both responded. Sun Dongxu said that Dongfang Selection is an open platform and welcomes everyone to come. Dong Yuhui said that he is just a small anchor and will not affect the company's decision-making and development.
However, netizens didn't buy it. Some netizens said that Dongfang Selection's lack of sincerity and transparency in handling this incident was disappointing. At the same time, some netizens called on everyone to look at this matter rationally and not to bring personal emotions into the development of the company.
This turmoil also triggered netizens to think about the live broadcast industry. Some netizens said that the live broadcast industry needs to be more standardized and transparent, and anchors and companies should establish a healthier relationship. At the same time, some netizens called on everyone not to blindly follow the trend and to look at the development of the live broadcast industry rationally.
The turmoil of the Oriental selection has aroused widespread attention and discussion. For Dongfang Selection, how to deal with this incident and win back the trust of fans is an important challenge. At the same time, for the live broadcast industry, a more standardized and transparent development environment is also needed.